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Yes, many sites have repeated information in sidebars, footers and so on--that is not a problem. I would wonder about the testimonials, though. Not from an SEO viewpoint but from a user viewpoint. If I read two testimonials that were identical except for the name, I would not give either one much credence. (But that's a small issue.)

This question appears twice, with answers under both. I do not know whether this can be consolidated?

BrowserStack is the one we use--it seems to work pretty well.

Google can and does index PDFs. Here is an article about pros and cons.

1. Invite test users who were not involved with the development to try out the website and see what they find.

2. Check your robots.txt, meta noindex, and other exclusions to make sure you are not blocking your own content (once you are live).

Yes, I went to one of the websites before reading these replies and could hardly get the page closed fast enough--a lot of people can see my screen. Yes, the original poster should definitely edit in a disclaimer before the links!

It could be that your home page will continue to rank for that keyword (since it is very low competition) if the keyword remains relatively prominent on the page and the meta data.

If this is not the case or not what you want, then yes I would create a new page with appropriate content and link to it from the home page.

I use the paid version, so that's not an issue for me.

I know Wordpress has sitemap plugins and a number of CMSs have built-in sitemap generators, I don't know if either of these applies to you.

Screaming Frog

It looks like your full question did not go through.

The # Root Domains Linking? That's a number, not a logarithmic scale.

Yes, presenting the reasons you should keep it on one domain [duplication of effort between two sites, splitting up potential links, duplicate content on the sites, possibility of Google thinking you are creating a link scheme by linking between the sites] might convince the decision-makers.

If there is no way to convince them, for the magazine site I'd optimize for long-tail search terms relating to "magazine" or "travel" or whatever is unique to the publication's content. [And from reading the media kit, it sounds like luxury lifestyle content is an intended focus, so I'd probably emphasize that.]

Why do you have the magazine on a separate site? You could instead make a subfolder on your current site, like this: http://www.gulfstream.com/nonstop-magazine . That way all of the lovely links you get will help boost both of them.

I noindex my tags and archives, but there is also a Yoast setting for those, same place but under "Other" rather than "Taxonomies".

1. In Yoast, you use a wildcard that slightly switches up the description for each category, like this: "Archive of posts categorized %%term_title%% in my blog, "Wonderful Blog."

2. Yes

If you have Yoast (SEO Plugin) you can do that in the settings. (Choose Titles & Metas, then click on the Taxonomies tab.) You can also do it directly, under posts > categories.

Google does not allow Moz to use their data for this, which is why Moz uses Bing data.

OK, I think I understand what you are asking now.

Canonicals are for identical or near-identical pages. I don't know that those two pages would be considered to be identical, even after you added the arctic listings to the Canada page, especially as the above-the-fold content is different.

Keep in mind that the "penalty" for duplicate content is that Google will choose only one page to show, depending on which one it thinks is most relevant. And if you have one page that gets a lot more traffic and engagement, that is likely to be the one Google chooses, anyway.

If I were you, I'd probably make sure the description sections at the top of those pages each has a good bit of unique content and maybe I'd change the titles and h1s to make them a little more different from each other (if you can do that) then I'd just leave it at that and see what Google makes of it.

If it seems that your higher traffic page starts to lose traffic, you can always add the canonicals then, and resubmit the URL through Fetch as Google in Webmaster Tools.

First, are you sure that the people who are arriving at the arctic page really want to see all of the holidays and not the arctic ones? The arctic page is pretty well optimized for "arctic", and it is in the title and description. Take a look in your Webmaster Tools at those pages and see which keywords are bringing them up.

If you have a good reason to think that people really want the more general page (page A) but it is not getting a lot of traffic, putting that content on the arctic page (page B) probably won't solve your problem as there is obviously some reason page A is not doing as well and you are just spreading around the content that is not working.

I don't think your answer lies in making the pages duplicates--you should actually be making them more different from each other so the arctic one is very clearly specific for arctic trips and the overview one for general inquiries.

And in the meantime you could put a prominent link at the top of your arctic page linking back to the overview page, saying something like, "For more ideas, see all of our suggested holidays." (In fact there should be a link like that on each of your specialty pages, pointing back to the general page--that will help build the authority of page A and help it rank higher in the SERPs.)

Internal linking is not counted as heavily as external linking, but yes, it is still very important. If all of your well-ranked pages link back to your business page, you are pointing a lot of authority at that page.

[I have personal experience with this. When I had some new pages (which didn't have any links yet) that I wanted to do well in the SERPs, I made them one level below the homepage (www.example.com/top-page) and pointed good internal links to them. Before long, they were among my highest-ranked pages, even before they got any external links.]