Effectdigital has hit the nail on the head there. A well performed 301 redirect is your answer and the links given are perfect.

This is a bad idea and definitely an abuse of the tool. If the link is from a good/trusted site irrespective of the negative view it will pass decent DA to you. The link will still exist and traffic will still follow it.

Essentially, disavowing a link is telling Google that the link is a threat to your site. It’s a serious action to take. So you shouldn’t disavow links indiscriminately. Like Google says, you could hurt your own SEO, and that’s not what you want.

If its an issue the first thing to always do is to contact the site owner to get it removed.

The disavow tool is to stop spammy links and defeat negative SEO attacks (which I have suffered) not as described in your question.

I hope that helps

As a rule of thumb yes but......

one or two low DA links to your domain won't hurt but a lot of low DA backlinks sends a signal that you are trying to game the system and your serp will suffer as a result.

Moz found during one of its studies that a backlink from a high domain authority page on a low domain authority website provides more value than a backlink from the opposite.

If you are building backlinks it is best to aim for higher DA sites as they will help more than hurt.

I hope that helps

Thanks for the explaination, Videos are so much easier to follow. Perhaps thatswhy they are fast becoming a ranking signal on our own sites!

Hey there,

It sounds like you've stumbled upon part of a PBN.

Comments are usually nofollow so it is questionable that purely commenting would do any favours to you.

Thank you so much for this, I have experienced this with one of my clients, its a real pain for the honest person just trying to run a business. We rely so much on SERP to bring in business and when something like this has the potential to affect it is most frustrating.

I agree wholeheartedly with this. In the short term it is possible to buy links and see a short gain in serp but in the long run, content is king. The algorithm is always updated to find those taking shortcuts and once found there is only a hard, if not impossible return.

James has given great advice.

Superb answer Ed!

Just had a lengthy chat with an SEO guy and one of the points bought up was that video on the homepage is a definite signal these days and the bots read the metas better than ever.

I'm not sure about this, I do think that videos are a thing that improves the user experience but to rank?

If it was to rank would I embed a YouTube video as its owned by Google, Vimeo for the quality or self-host but cause me to have a heavy page.

I'm a bit lost here and would appreciate some guidance.

When using Moz local the search is showing that I have no listing?

I have a business page with 1400 followers and its been active for a long time with the same address and email to all my other listings.

Why would this not be found? Is there something that I am missing?

Darin got there first! Domain Authority. It is the current metric to judge the effect a site has within the algorithm to rank for its niche.

I don't want to copy Darin's post, I'd recommend the links he's given you. Happy reading

That's a big help thank you!

Thanks, That is a great response Roman,

I'll go through those links and study them.

Love the new graphic, far easier to follow.

It would be nice to click through from the graphic to a breakdown of competitors stats too.

As said above, great question though.

Firstly If you read your introduction here you have already put your keywords in that sentence. Being genuine on your homepage and speaking to the user of your site rather than the bot is always preferable. The algorithm (more accurately AI) is getting so much better at spotting keyword stuffing so be careful how you word it.

Having your address visible will definitely help you in the geographic search for your service and having a description of your service is relevant to your company.

I'd recommend a separate page targeted at each speciality rather than a one for all home page so that the search will give relevant results.

If I was in your position I'd look at the size of the homepage, it's very long, especially on a mobile device. It is also 'heavy' using page speed insights you only score 47/100. Pagespeed is a ranking factor not to be ignored

One other factor to consider is the fact you are not secure yet. Initial an SSL certificate for your site asap as that will stop users on Chrome actually viewing your site completely! Soon it will be browser wide. whether is is a ranking signal yet I'm unsure but it will be in the future for definite.

I hope that helps.

I think that looking at the MOZcast the shakeup in your rank change may not even be due to the change. If it is it'll return to normal and settle down again. The content of your site has not changed has it?

Recently it has been quite terbulant. I've seen myself (also in the wedding industry) drop to page 3 then back to one and down to 2 in one week. I'm just holding my breath.

Thanks, Roman,

You are echoing my sentiments. I'm glad I wasn't having a meltdown.

You generally want to have the

tag at the top of the page, above the content paragraph. **Keep it close in relation to the content that is below it also for correlation, **Personally, I'd have it below the banner for that context and keeping a better user experience. Typically, you don't place an

inside the HEADER of the page, but rather the of the site. The Title tag would be in the header.

As long as there is only one H1 tag it doesn't really matter where it is as you are calling it the most important title. Use H2-4 for all the other headings on the page and it will be read that way. As long as the H1 is concise and to the point relating to the page in question above or below makes no difference.

Bruce Clay has a decent view on this and is usually pretty accurate on such things.