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I am imagining the site is not responsive if it is built with tables, so it will at least make a difference in the mobile search results if the site passes the Google mobile friendly test. Google says 50% or more of their search results are delivered through mobile now. If your site is not mobile friendly, it will not be displayed. So in short, it could right off the bat that way.

I am assuming that you are using Cpanel on the host for the site. Just add the second domain as an addon domain. Because of the way that things are set up in Cpanel and the way it handles redirects, the crawlers will not realize the local directory structure that one site is sitting in the sub folder of another site. They will be viewed as if they are two different sites on different servers. So you would handle the robtos.txt like they were on two different servers and just disregard anything about one being in the sub folder of another.

Personally I would either teach them how to use Wordpress, or just get them to send you a word document and charge them for posting it. The on site blog is going to be better for SEO.

Do you know what kind of account your client has? Is it a shared / vps / or ededicated machine they are using? Also, is their site primarily static? Or does it update constantly or have interactive updating features like an e-commerce site.

If it were me I would use something like web-sniffer.net to try to simulate google bot and see what that does. I would also verify that the file is on the server by looking in the ftp for it. If it is, then I would look in the htaccess file and see if there is anything set regarding it. Someone might have it set up to only let bots view the file, which in itself is not really a bad idea.

I haven't chosen to ignore a lot of the page speed recommendations personally. To me this is one area where Google has been unclear on and I have chosen to follow it the way I think they mean.

They have said that site speed is a ranking factor. But does that mean their page speed score is factored into it? I tend to think it does not. Which would you rather have, a site that loads in .5 seconds with a page speed score of 60 or one that loads in 3 seconds with a 100 page speed score? I want the first one. I use the suggestions as simple suggestions that I have to determine if they are worth the time and effort.

Do you have a link to your site, I can tell you what I would do.

Yes totally. They are tailored by geographic location and by what they think your preference is. The best bet is using a different browserr with your ip address if you are trying for local. If you are trying to gauge nationally, you might try several browsers and vpn's to get a good handle.

@Dana Tan, thanks for the good words.

@Hampig I am more a marketing person than an SEO. From my perspective, you are missing the big picture. 13k people a month is nice, but unless your product is a super extra specialized niche product, you are tapping the wrong market. When I first started in this market I would take just about every client that walked in the door, now that I have more experience I turn about 50% of clients away. The reason being is they have hired me because I am an expert at something (even if it is just self proclaimed ) and if they do not take my advice, there really is no point in me being an expert. For that matter I could just be some salaried employee to them, that has no say.

That being said, I think who ever is making these decisions has not thought them through on the economic end. By trying to take the customer away from the store, the cost to acquire a customer is going to be at least double if not triple of what it is to obtain a new customer. Would it not be a feasible suggestion for the retail stores to keep their 13k customers a month and for you to get 13k new customers? You would essentially triple your gross income depending on what the mark down to wholesale is.

I am guessing you are like I was, a guy in a beauty industry, that has no direction. I have a client in this industry and let me give you some of my resources that I have used and tell you how they have worked.

Beauty boxes, there are a lot of them and if your product is cheap enough that you can give away samples they work awesome. The basic premise is that you give them a sample and a coupon for your shop. They send this out in their monthly boxes. The best thing about this is the reach. My rough estimates from a couple of months ago is their reach is between 250,000 - 400,000 boxes a month with the top several companies combined together. Basically what people do is pay between $12 to $25 a month, and every month they get a box of beauty products set to their home to test. Here is a huff post slide show about the top ones, I think birch is still the biggest. http://www.allure.com/beauty-products/2012/beauty-sample-services#intro

Reddit r/makeupaddiction is a good place to advertise, covertly post. The ROI I have from posting their is incredible. Spend 20 minutes thinking out a good post, and it picks up traction, I have posted 8k in sales off of one forum post. Don't be spammy though, it will back fire on you.

Specktra.net they are a large makeup community that has a great news letter reach. They send out season mailings like "Best products to buy for christmas" and things like that. They are strictly paid placements, so are their blog posts and just about everything on the site. But it doesn't appear that way, which makes them not a bad resource.

I have several other if this is a route you want to go, the ROI would be greater and cost to acquire a customer would be lower. It is a route worth pitching.

If you are using the new bar, on the left hand side click the marker next to the page with the magnifying glass. From there you can highlight links.

I would consider them important. Most of my clients are e-commerce sites and I put them on every site that I do. A lot of platforms are supporting them out of the box now, if that speaks to importance to you.

I have recently had Bingbot crawl a site until it almost locked the database up, so it is possible. If you have doubts whether it is Bing bot or not, take to the logs and start extracting the ip addresses. You can verify them here, http://www.bing.com/webmaster/help/how-to-verify-bingbot-3905dc26

If you can install plugins, you should install Yoast's SEO plugin, from there you can edit both files without ftp access. https://yoast.com/wordpress/plugins/seo/#files

I am guessing that the form is using a link instead of a button. The simple solution is to edit the link that the form is using and make it a no follow link. Then the crawler will not try to follow the link and submit the form.

This is really a decision that you need to make. It is akin to asking what kind of vehicle you should buy. If I were in your situation what I would do is write out a feature list that I want and find which platform closely integrates with it.

Also, if you are not on a hard deadline play with them all before you make a decision. Then you will know what you are getting into.

I am not the best with a htaccess without testing, but I think this is your trouble line

RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://thedj.com.au/ [L,R=301]

It is redirecting anything from non https to your home page.

I do not know if you have already done it, but for a company like yours I would bang out as many local citations as I could. Singapore is supported by whitespark.ca, I would use them to find citations and fill them out. https://www.whitespark.ca/local-citation-finder I am pretty sure they have a Moz perk too. You could also get them to build them for you, their rates are pretty affordable.

Are you talking about the community forums? If so, there is an advanced filters that you can use to sort, http://screencast.com/t/cOa33QEW4A

The abstract tag is not supported by any major search engines, but it does not mean it is useless. The use cases I have seen for the abstract tag in the past are internal usage. One case I have seen it is organizing the pages in a custom rolled cms application. The abstract tag there will allow you to post a different short description and organize by it in the backend.

The other major use case I have seen for the abstract tag is internal search. I have seen it in professional and medical fields before. The reason being that they want to show a short snippet in regular search engines, but show a different short snippet in their own site search. This is helpful when you have terms that are not searched by the general public, but people using your site search know these terms. It lets you better target your pages to your search engine while having your real meta tags targeted to a general audience.

Did you research your competitors sites to see where they were getting links from? Then try to get links there as well? Have you been monitoring your traffic and social media to see what kinds of blog posts / social media posts work the best, then exploit them?

You have a lot of defensive remarks, but when people in the thread try to help you with your SEO you just don't respond. If you are using the same tactics with your Moz account I can see what your issue is.

I think something missed about duplicate content is what Google actually does with it.

Say you have those two urls, Google is not going to penalize your whole site for the duplicate content. What they do is try to figure out which one should be shown, and sandbag the other one. More than likely the login one would be sandbagged, because it is not linked.

You could always add a canonical url to really solve the issue.