Hi there,
I underlined it many time to others and I will underline this fact to you too: before you are trying to "hire" someone to get a job done, try to get to know, what that specific person is going to do for you.
In your case I would advice you to go and check the following two videos:
- www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
- www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
These two take up 30 minutes, but they will give you the basic knowledge of how to measure the link metrics.
BTW: if you really want to climb in "SEO" try to deliver something real good and you will achieve the goal.
Regarding the SEO company you have hired: my advice would be to sit down with them for 1 hour meeting and ask the following question:
- What is the strategy they are going after?
- Why did they choose that?
- How will this point you out from the crowd?
Taking rough decisions like Hire of Fire is not specific to SEO. There might be strategies which might not show up too much in the start, but on a long run you will benefit from their campaigns. A good SEO company knows that your goals are their goals too! If you are happy as a customer, you will stick up with them.
Another advice: SEO consultant and Client relationship should be compared to marriage. I know it sounds ridiculous, but if they hide things from you, they are going after sneaky goals, it will end up with a divorce. And a divorce is not good for neither of you.
Final thought: Go ask this question question to your SEO too, ask them why is it good to have you submitted in those directories, if it is delivering any plus value, etc. etc.
Good luck,
Istvan