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From the fastest ever look at the search for this single word term it looks like those that replaced you are actually talking about the product from a technical perspective than a sales perspective.  It might be worthwhile spending some time writing some deep dive FAQs on the product and putting a whole section / category on the website on this and building a resource on this that over time will benefit customers and rankings.

It's a bit of hard work but I think Google took a hard look at this area and is perhaps favouring the informational over the sales (whether right or wrong is a different matter)

Not sure why you think Panda caused the update but on your question I wouldn't think this was a factor.

How long have you been at page 3?  I would not sweat it if only for a day or two but if longer then I would go back to basics and look at my pages and work the content really hard for a few days and see if you reap the benefits.

The diet market as you know is ultra competitive so think of a social media campaign and get people liking and retweeting some new content that you create.  You have some good before and after pictures that would be good even for a repurposed article showing your top 2-3-4-5 people who benefit from the product,

CMS stands for Content Management System and Wordpress is one of the most popular of the many hundreds that are out there.  Thesis is one (again of many) themes that can be applied and modified to a site to give it a look and feel to a site.

There is really no such thing as best platform per sé in my opinion and there is a lot of spin out there about SEO ready and SEO friendly.

At the end of the day if your sites are going to be modest sites with useful helpful information for your clients it doenst make a difference what platform you sue once you follow solid site building and established content creation practices.

Admittedly Thesis and Wordpress (of which I use both regularly) make life easier for you but unlike clothes make the man platform does not make the ranking.

You can as easily rank with a set of static HTML pages as with a CMS as with a custom application for loading up images onto a set of pages.  The amount of technical nous to make your changes will vary however from one to the other.

The sites as you describe sound to me like internal or 'closed' group sites that don't really need to rank so I wouldn't sweat that and go for any of the many CMS that are out there like Wordpress that make the addition of content a lot easier.

Agree strongly Valery there (get it - sorry saddo response)

Strong is coming to the fore more as the default for bold on most WYSIWYG editors but I don't think Google worries too much about it.  There was a lot of activity in making your first use keywords bolded for the first paragraphs to help SEO but for product pages I would personally concentrate on adding content so for the T-Shirt page that you refer to here I would write a little blurb about the group, mention the material of the T-Shirt.  Even a short blurb as to what the image on the T-Shirt is about.

You are looking for people who are fans of this group (never heard of them myself) who search online   If this is one opf their songs then perhaps a YouTube link.  Looks like there are a lot of vendors out there selling T-Shirts of this type so make the page stand out.

IMHO bold/strong is the least of your concerns.  Work the group angle as hard as possible.  The T-Shirts aren't a cheap item so you should explain in the text what makes them worth the price.

Hi Brett

I had a very quick look at your site (if this is the one you are talking about) I think that for real estate you really aren't going to get buyers to give ratings for properties.  From looking at your site I would think a conversion is getting people to buy or sell (buy I guess is preferable).  I also think the perfect conversion for you is the phone call or email and your email form is buried a few scrolls down I think that it takes quite a few clicks to get to the properties.

Rather than a five star rating I would restructure your site to get buyers and sellers to the information quickly.  I don't think the site is currently doing this.

You have a lot of good information and data on the site that could be presented really well and drive the desired conversion.  I would think about simplifying and work out a conversion channel for people coming to the site so that you move them to the property and then the conversion you want phone / email / contact.

hope this helps....

Kieran

Either

Just make sure that if you choose to different pages that you choose good anchor text.  Its nice to get he offer of a link.  Also send them a nice note thanking them and keep in touch with them and don't run away after getting the link.

Just make sure that you don't redirect all HTML files.  I suspect that either way is equal.  What you are telling in either case i

"Hi Google we have moved but don't worry we have moved here"

Like the EGOL humour plus agree with EGOL 100% here.  100 hits and getting Facebook like is pretty good reward.  I assume that you are linking within your site as well to keep people on the site.

And to answer your question you should always try and write articles that are useful to the Internet community but also to you.  Socialize the pages as suggested but if you can write this quality on cities I am sure that you can also write it on Air Conditioners.

Hi Niall

Responsive design seems to be everywhere now and your point above seems to touch on this.  From a UX perspective there really isn't a perfect design that caters for every single display and user.  Google Analytics allows you to track screen resolution so I suggest that for any particular track this for a while and if there are mutliple types  then think of designing to cater for it.

However even though I am in website design I tend to head for he safety of the middle ground and have not yet fully dived into the HTML5 /Responsive area yet as most customers are not demanding it.

However as the tablet and smart phone become the default device as opposed to the fun one it may become an issue.

hope this helps

Kieran

Can you (gulp) send us a link.

In the footer of the page you have 3 links to these loactions but the links are just to the existing page.

Also when you say you have 99% covered the fact of the matter is that you never have everything covered and for a nice like yours I would spend time every day looking at my content working on various aspects, checking my keywords, and a host of other items.

From a conversions point of view I do not think the  landing page encourages immediate action for people arriving there.

Your Title tag

Compare Prices – Best deals offers on computer games for PS3, Xbox 360, Wii, PC | Cheapfindergames

looks a bit wordy and I am not sure if it is focused on your keywords (which you don't mention but I assume are games.

Plus as an FYI our Wii/ PS3 / Xbox links are only directed to the home page at the moment so might be worth correcting (actually I wouldn't have them twice on the page

A lot of these sites are badly coded garbage.  I would ignore these sites.

Hi James

A big drop in a few days indeed but it might just be a temporary thing.  I would give it a few more days and see if ti continues then send on a link and maybe we can help you dig.  have your rankings dropped as significantly?

Lonnie

Above are good points but I think on their own wont put him up the SERPS for the keyword combination alone as it has 40-60K searches per month by some pretty established UK players.

He should do them but there is a lot of additional work (aka slog) along with Aran's points above for a start

To be honest I don't know. The search volume is in the 40K region sotough space for those two words.

If I was you (hate that phrase  :-)) I would spend some effort on looking at something long tail   I had a quick look at keywords for this and there are some 'nice' candidates with relatively modest compeition.

• cheap Arsenal shirt

• new Arsenal kit 2011

• arsenal shirts cheap

• arsenal shirt sale

Hi Simon

As a Man City fan I had to be brave and open the site but it looks like a nicely built Zen Cart site and he calls to action are good (wont be buying one by the way).

You say main keyword target in your question and this is often asked here and my first advice is not to focus on a narrow keyword set.  I would look at a list of keywords in the 3-4 word range and at least have list of 15-20 word sets and direct your pages in this direction.

The football / soccer shirt space is really busy and I would spread my wings in the keyword space a bit to try and capture some of the other keywords (I was prompted Arsenal Shirts for kids when I typed in a quick Google search)

I would also spend some serious time on your product descriptions and try and make them unique and richer for people and for search.  For instance at random I picked

_emulate the skills of star players like Aaron Ramsey, Marouane Chamakh and Thomas Vermaelen. _

and there were at least 4-5 sites with this identical text (and yours wasn't even there).  This does not help.

I would also look at making your URLs more search friendly.  Zen Cart has some plugins to accomplish this for you and wouldn't hurt either.

http://www.zen-cart.com/index.php?main_page=product_contrib_info&cPath=40_47&products_id=231