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I only see one sentence before each video that has unique content on the pages. I ran the two URLs through this tool: http://www.webconfs.com/similar-page-checker.php and it reports 98% similarity. I'm guessing it's based entirely on text, which is likely what SEOmoz is based on.

The good news is that it's easy to fix. One video is 20 minutes long, and one video is 40 minutes long. Write at least a paragraph of good description about what the topic of each video is, and add that to the page.

Bonus points if you write more than one paragraph for each page, and 100x bonus points if you provide a transcription of the speech.

Once you do that the duplicate content error will go away, and you'll have better luck with getting traffic to those pages if that's a goal.

I use schema, it will work fine with rich snippets in SERPs. Everything a typical local business should need is covered...  Is there a specific rich snippet you have in mind for a business?

I use this as an easy schema code generator: http://www.microdatagenerator.com/local-business-schema

Once you've got it enabled, check your implementation with the snippets tester: http://www.google.com/webmasters/tools/richsnippets

In that case I would focus on the usual local tactics:

1. Optimize your Google Places and Bing listings and use the xx-mile radius option for who you service.
2. Get all the local citations you can. See here: https://www.google.com/search?q=local+citation+source
3. I would probably have no more than a few location pages on the site. If it were Seattle, I might do an "Eastside: Redmond, Bellevue, Kirkland, ..." page, a "North Seattle: Ballard, Fremont, Wallingford, Ravenna, Lake City, ..." page, and so on.  I probably wouldn't dedicate a page to each city unless it's a business with physical locations in that city. Hard decision though. If you can generate good content for each page, you could make a decent case for having one per city. You'd better have good content though - testimonials from people in that city, information about the neighborhoods you currently work in, considerations specific to that city like zoning regulations for landscaping, etc.
4. You mentioned spinning content. I'm not sure if you meant spin casually, or if you meant the act of spinning content by using word and sentence replacements such as article spinning. That's hard to do well, so it typically looks spammy or is obviously duplicate content, and probably not worth it for the site you're talking about.

Hi Katie, I think you're referring to the "More +" button on the bottom left of the site? I think that's an OK implementation, but it would be a lot better if it was more obvious. Aside from the fact that the site takes forever to load (which is a much bigger issue), having to figure out to click that little button to get that big section of content isn't ideal - from a user experience standpoint I'd much prefer to see that content displayed normally and just require guests to scroll down to see it. But, the client wants what the client wants I suppose. Companies have been penalized for hiding content on a page - though the examples are malicious and obviously link-driven, unlike the content on the site you linked. SInce none of the content that is hidden is especially spammy, and they're not trying to squeeze in a bunch of keyword-rich links, I don't think it'd be an SEO issue. The text of that section is about 700 lines deep in the source code, however, which isn't ideal. If you can find a way to move that higher in the code I would do so. Take a look at this company's portfolio: http://www.whitestonemarketing.com/design.html They do a good job of integrating large photography for hospitality sites without making the site visitor have to click 'more' buttons. I much prefer the user experience on a site like http://www.victorianfarmhouse.com/ than on the one you linked.

Are you looking to hide the divs or place them behind content like an image or flash? If so, I would only include text that shows up in the image or flash, otherwise it's going to look pretty deceptive.

If you're following the Google rules, those are paid posts that should be nofollowed. Therefore, if you start to accumulate a lot of them, and you're not asking them to nofollow the links, and they're generally nice reviews, you're running the risk of getting reported as it starts to become obvious that those are solicited reviews. In my opinion, that's an unnecessary risk and there are better ways to get the same exposure, probably for less money.

If you're going to give away product and spend they money, I'd focus on targeting blogs that will do a contest to giveaway your product to their audience. If they want to get paid behind the scene to do the giveaway, then that's between you and them, but at least it won't be obvious to the public and your competitors that you spent money to get on that site.

That said, one site I have noticed doing reviews is Parent Tested/Parent Approved: http://ptpamedia.com If you're targeting families, that might be worth looking into.

Interesting, thanks for sharing. I don't think his test justifies the assumption that the links are treated as standard links, but it appears you could certainly assume that they're passing anchor text.

I didn't see any mention of whether the iframed page was considered to be the linking page or whether the top level page was considered to be the linking page, however.  I'd like to see how the link shows up in his Google Webmaster Tools, since that would be more valuable information IMO.

Well, no - as a general rule of thumb, including Pennsylvania IS important for localized SEO. For example, if there were tons of searches every month for "Pennsylvania IT consultants" than I would absolutely focus on it. However, since it doesn't appear to get much traffic, it's less important in the example you presented above. Because of that, I would focus on more general and niche-focused keywords, and make sure that Pennsylvania, Pittsburgh, Allentown, etc. appear throughout the site, particularly on Location pages and Who We Work With-type pages.

Also, I'd still use "Pennsylvania keyword a keyword b" in the title tags of the homepage if it's less than 70 characters, since it will likely improve the click through rate for people located in Pennsylvania.

Nofollow sites that you don't trust. Some people will also nofollow links to direct competitors, which is understandable. Nofollow can and arguably should be used for user-generated content that you can't monitor regularly, such as blog comments, etc.

Don't use it for quality content that your readers would find valuable. Alan is correct that nofollowing links will not give more "link juice" to your own site, so you have little to gain.

From what I understand, Google won't 'count' any content that is iframed on a site, so essentially Google will just see a blank page with an iframe to another site. That won't be a risk to the main domain that's in the iframe, but it's not doing anyone any good most likely.

Are they ranking for anything with these extra sites, and do they get any traffic?

I would probably see if they'll dedicate any budget & time to creating secondary sites on the better keywords, and I'd encourage them to 301 the rest. Possibly even dump some of the worse domains if they're not worth keeping, but the client might be trying to do a land grab on keywords to keep competitors out, which might be worth the annual fee to them.

It's extra content for your site, but it's also duplicate content (and I guarantee that Google found the Twitter version before they find the version on your site.

Does it add any value for visitors to your site?

That's not quite right Ryan - Lawn care companies don't just provide lawn care, they also provide yard maintenance, shrub trimming, lawn treatment, landscape service, lawn mowing, yard service, edging, aerating, new sod lawns, weeding, and probably more services that I haven't thought of here.

See where I'm headed with this? Optimize a page for each of those, and don't just include the keyword 5 times - actually provide some unique content on each page that a site visitor would find helpful and makes your company look good.

Also, don't spend time creating pages for "lawn care Allentown" and "Allentown lawn care." Google knows they're the same and it will just look spammy.

+1 for the legal, dental, etc. suggestion. Everyone loves a specialist, and if they have a page on their site dedicated to Dental IT Consulting" then those clients will eat that up.

You should have a policy of requesting that they quote material from other sources, and include a link back to the source. Aside from that, just be happy you have an engaged and active userbase.

For stuff like press releases, have a no PR policy except in specific subforums.

I wouldn't worry a ton about the duplicate content factor unless you expect this to be a huge amount of your content. Even then, if the community is producing lots of other original content, especially in the same thread as the duplicate content, then a certain amount of this type of content should be OK in my opinion.

The traffic counts for broad/phrase/exact traffic are showing up as negligible for me as well. I would try removing the physical location from the searches and taking a different approach, such as "small business it consultants." If your site mentions that you're in Pennsylvania and targeting a few major cities, then I would target non-geo phrases in this situation, since you'll likely have a good chance at getting the geographic traffic anyways.

I don't see a problem with that.

Before you change it, I'd compare CTR & bounce rate before and after the change. For example, if your traffic for that keyword went down 20% from 1000 visits to 800, but your bounce rate dropped from 60% to 40% at the same time, then you'd have 480 visitors with 2+ pageviews instead of the 400 that you had before, which suggest higher quality traffic is now visiting the site. Also, compare the goal completions in your Analytics software before and after.

If the bounce rate & goals are similar, then you might as well go back to the old method.

No Ryan, the campaign will track the entire site. During the Campaign set-up you get to choose whether you want to track the root domain (domain.com), subdomain (www.domain.com or store.domain.com), or a subfolder of the site (domain.com/store/). If you're tracking a site you own that doesn't have any peculiar subdomains you'd like to separate, choose the root domain option.

Hi Mark,

You'll definitely need to optimize the rest of your content as well, I thought you were just asking about title tags.

I noticed you said you were page 1 for your secondary keyword, and page 3 for your primary. Part of that might be patience, it can take awhile for efforts to show up. Also, your main keyword might be harder to rank for than your secondary keyword. I typically target my primary keywords on the home page since it will have stronger Page Authority, and secondary keywords will be subpages, typically linked on the navbar.

Another consideration is that if your main keyword has been added to the title tag but not properly integrated throughout the rest of the page then that is going to set you back.

You've got 7 pages on your site, 3 of which are links / privacy / and contact us. Get some more content on the site and you'll have a lot easier time ranking. Use the new content to target your other keywords.

You can try to target them with the main page by using them in the title tags if they'll fit, just don't go over 70 characters.

Another option is to create dedicated pages for those keywords, such as domain.com/keyword-a and domain.com/keyword-b - if you can get some decent links to those pages and set up your internal linking well, that's often a good option that doesn't stretch the homepage beyond its limits.

Read up on best practices for title tags at http://www.seomoz.org/learn-seo/title-tag

Hi Jeff,

http://www.advancedemt.com/ appears to work fine for me, and http://advancedemt.com/ appears to redirect just fine.

We can't view your first link since it's only for your account, and the second link you gave was missing the colon in http:// - I don't think that's related to the SEOmoz error you're seeing but just pointing it out.

Is it possible that the domain was spelled incorrectly in your site settings? Also, if your proper domain has the "www." prefix, and you typed it without a prefix into your SEOMoz settings, they might view that as an error. Was your domain entered without the "www." in your dashboard?