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Thanks for the well documented answer. Didn't go through all the resources mentioned yet, but I know what I'm doing tonight I think

I have lots of articles that are updated with I get new info.  Some started out as very short pages with a photo, slowly they have grown to 2000 words and lots of photos, graphs, data, sometimes video. It is much more efficient to update an article than it is to create a new page and set-up redirects.  Those redirects place a small load on the server that can add up over time if you accumulate a lot of them.

Hey Joris, I'm afraid that we aren't able to see what parameters you are adding to GWT, since we don't use that information in any way to crawl your site. We conduct a proprietary crawl of the site and report on exactly what your source code and server respond with. Patrick is right that adding the canonical tags to your site (or using the robots.txt file to block the campaign pages) would clear up those errors in our crawler. Since some dynamic URL generators can cause problems for crawlers, we do try to be overly-inclusive of these issues. We want people to know about potential issues with sites, even if they're not really issues in the scheme of the site owner's specific SEO implementation plan. In sum, we'd rather leave those judgments up to you. I hope this helps explain our thinking here!

Hi there I would check out the answer I put in this Q+A about starting a blog first. From there, looking into brand building through these paid opportunities: Facebook Twitter Pinterest LinkedIn Also look into posting on Linked with a tagged URL giving credit to the original post on site Reddit Stumbleupon BuzzFeed Outbrain Taboola That being said, ALWAYS utilize relevant social platforms and partnerships from the organic standpoint (not buying ads, just posting). To answer your first and third questions: 1.) Yes, also see if any of that content can be repurposed or updated as well. 3.) I actually do go through all relevant groups and post. Make sure you tag your URLsso you can track your performance across social platforms with your distribution. Hope this helps! Good luck!

Gianluca already provided me with a lot of good info in another question which covered the same topic. Thanks for the info