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Already some good angles from Patrick,

I would go for the redirect as Patrick mentioned above, but there's one particular situation in which I would keep both sites, and that's if you're using another proposition for your products/services.

Let's say you sell sunscreen, and one is completely focused on sunscreen to protect the skin of your children, while the other one focuses on sunscreen to have a nice tan. Maybe a stupid example but I hope you know what I mean.

There are many situations in which people are looking for other stuff (or use other keywords/search terms) but at the end just need the same solution (in this case Sun Screen).

Pro of using both sites: you can get more targeted traffic and really focus the proposition on those people.

Con: you have 2 websites which you need to market, which can cost you more time (and money).

Thanks for the well documented answer. Didn't go through all the resources mentioned yet, but I know what I'm doing tonight I think

Totally agree with Andy.

Make sure your XML sitemaps don't contain any errors, and if something like this happens you should closely watch your organic traffic as well. If there's a big drop in your organic traffic you can start worrying

There are numerous "Ultimate Guides" to linkbuilding, outreach, etc., and they are all written to teach you the art of linkbuilding.

The only thing these guides don't tell you is that following them takes a massive amount of time and doesn't guarantee to get good links at all.

We're all in online marketing, and maybe we online marketeers are familiar with linking to other websites, posts that we like, etc. and maybe that's why we can write these guides but in other niches it really doesn't work that way

I'm wondering what techniques/tactics/strategies you guys are using in less straightforward niches to get quality links to your blogposts.

To give you an idea, we launched an article a couple of weeks ago targeting a very competitive keyword. The article got shared over 100 times on LinkedIn/Twitter/etc. and already ranking pretty good, but REAL backlinks are still missing. How to get people to link to that article?

We do our best

Those Belgians with their languages... says another Belgian.

I would go for subfolders as well, and keep the original domain name as it already has built some credibility in search engines.

I had to do the same stuff with a lot of sites when I moved from cheap *ss hosting to a hosting provider located here in Belgium with all of my client sites and this is what I did:

• Add the domain to your new hosting provider and set up a hosting account for this domain. The site won't be live under this domain name, but contact your hosting provider to  check where you can access the site and FTP with a temporary link.
• install WP, theme & plugins- export content on the live site using the Wordpress export, if possible export theme settings as well
• import the content on the new wordpress install you did on the new hosting provider
• change domain name settings. You can change the nameservers, but if that's not an option you can always add an A-record to make sure traffic is going to new server.

I'm aware that it's time consuming, but you don't have to get your hands dirty on PHPMyAdmin and this way the sites had zero downtime.

Thanks a lot!

Hi all,

I'm targetting a keyword and we used to rank quite good for it. Last couple of months traffic of that keyword (and variations) is going down a bit.

I wrote an extensive new post on the same topic, much more in dept and from 600 to 1800 words covering the same topic.

Is it better to update the old article and mention that it's updated recently, or publish a new post and redirect the old post to the new post?

Thanks,

I already added the URL parameters in GWT but it's the duplicate content that is appearing in my MOZ reports because of those tags.

No way to exclude them of MOZ? Imagine you have a page that and a lot of tagged links pointing towards that page, it's gonna list all those tagged links in the duplicate content report.

Hi there,

we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all.

The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?).

To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts.

• Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...).

• Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude?

• As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?

I think you shouldn't look at Reddit as being a source for building links directly from them.

Take a look at Reddit's purpose. It's to discover/digest your daily dose of content, and if you publish your link to Reddit people will or will not read your content.

It's those readers that will discover your content and if it's worth it, they will mention/share/link to it, and that's what's your after!

Already some good angles from Patrick,

I would go for the redirect as Patrick mentioned above, but there's one particular situation in which I would keep both sites, and that's if you're using another proposition for your products/services.

Let's say you sell sunscreen, and one is completely focused on sunscreen to protect the skin of your children, while the other one focuses on sunscreen to have a nice tan. Maybe a stupid example but I hope you know what I mean.

There are many situations in which people are looking for other stuff (or use other keywords/search terms) but at the end just need the same solution (in this case Sun Screen).

Pro of using both sites: you can get more targeted traffic and really focus the proposition on those people.

Con: you have 2 websites which you need to market, which can cost you more time (and money).

When you re-post, do you keep the original post in place or redirect it to the new post?

Thanks a lot!

I had to do the same stuff with a lot of sites when I moved from cheap *ss hosting to a hosting provider located here in Belgium with all of my client sites and this is what I did:

• Add the domain to your new hosting provider and set up a hosting account for this domain. The site won't be live under this domain name, but contact your hosting provider to  check where you can access the site and FTP with a temporary link.
• install WP, theme & plugins- export content on the live site using the Wordpress export, if possible export theme settings as well
• import the content on the new wordpress install you did on the new hosting provider
• change domain name settings. You can change the nameservers, but if that's not an option you can always add an A-record to make sure traffic is going to new server.

I'm aware that it's time consuming, but you don't have to get your hands dirty on PHPMyAdmin and this way the sites had zero downtime.