That is to be expected when you move a website to a new domain. What you can do is blog, link build and claim your local citations if you haven't already.
It will take time to build up your new domain just be patient.
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That is to be expected when you move a website to a new domain. What you can do is blog, link build and claim your local citations if you haven't already.
It will take time to build up your new domain just be patient.
By Google's definition something is considered cloaking when you show different content or urls to human users and search engines. I don't see the iframe causing an issue with cloaking.
It's a difficult process for sure but definitely worth it. Hope that helps you out some.
According to a test done in Search Engine Land, Google bot can crawl and index those links in Javascript. So you should be fine.
I would recommend either adding the 'no-index' tag to the archive jobs or consider removing them. Since people can't apply to them anyway. Do they serve a purpose for being on the site currently?
Also check out the Moz trust ranking too so you can make quick judgement calls.
The parallax or infinite scroll effect is going to cause some SEO issues since it is basically one webpage with a single url. This is going to make it difficult to optimize your site for a variety of search terms and could lead to keyword dilution since you are optimizing only a single page.
Also, I would imagine an infinite scroll/parallax site would present some analytics issues as well. One issue I have noticed with some client accounts that I have put heatmaps on is no one scrolls below the fold. So I would imagine having a single infinite scroll site design you would see higher bounce rates. I have seen some sites, however, use their homepage as a parallax scrolling page with specific content pieces linked throughout the homepage.
Google has provided some insight into infinite scroll pages on their official webmasters blog which can give you some more insight.
As a general rule of thumb anytime you are hiding content/text it will hurt your SEO efforts. Anytime you hide content it will have less ranking influence. Both Moz and Search Engine Journal touch on this particular issue. Personally, I see no issue hiding content behind "Read More" accordions and I haven't ran any personal test to see how that content is handled by Google. However, I wouldn't be too keen on hiding H1 tags since they are weighted heavier than content within
tags.
Hope that helps a bit.
According to Matt Cutts and various other blogs etc there is no duplicate content penalty. However if it is spammy then you could incur a potential penalty.
I would begin by reading Moz's guide to linkbuilding to get started. They will provide some insight into how to get a solid linkbuilding campaign started. You will also want to conduct some research and build content that will earn links as well. For example, if you find a backlink you would want from your competitor look at the content piece or page that earned the backlink. Decide if you can build a more compelling content piece or elaborate on a specific topic. Then reach out to the webmaster and start that relationship and pitch your content piece.
That is one example to get you started.
Hope that helps some.
If the different parts of the business are unique enough I would recommend going with either separate websites. On the other hand, you could separate the business in a subfolder. I would avoid putting the other business in a subdomain. Rand does an excellent job explaining the difference between sub domains and subfolders in a Whiteboard Friday.
I don't believe you will incur a penalty but you won't get the full ranking benefit if it was visible. Google does discourage showing search engines one version of your site and searchers a different version. But I don't believe you will incur a penalty from hiding an H1 tag.
It can have a negative impact if you have redirect chains. Matt Cutts discusses 301 redirects and their impact.
It depends, I would take a look at your rivals backlinks and see what types of content people are linking to on their website. Then I would consider recreating it or developing something better. If that seems feasible I would go for it.
However, I think it would take a lot of effort to move the needle in terms of your current domain authority. If you have the resources I would say go for it. If not then I would target less competitive terms etc.
Breadcrumbs help with navigation purposes and are there for the user experience. Personally, I feel as though they provide a greater user experience.
I would do some analysis work and put a heat map on your site. Try using hotjar they have a free subscription model that I think will come in handy. You can also see where users are clicking the most etc. Do you some research and analysis work before removing elements. Also, Google is not going to de-index pages just because you remove bread crumbs so you have no worries there.
Personally after looking at your attachment I would remove the entire far right column and widen all the other elements. You already have the "click here" button and everything else seems a bit redundant.
It's kinda hard to understand what's going on without looking at the source code. But my first question is did you implement 301 redirects from your Wix site to your WordPress site, I believe Moz looks at the content within the
tags on your site. Also, did you set up your WordPress site within search console and submit your XML Sitemap? That will let you see any issues with your content being indexed.
Back to the thin content issue if you do indeed have thin content on your pages it's possible you are being penalized. Google is pretty explicit about having thin content that provides little or no value. I'd do an audit of your web pages using screaming frog or Moz and review the word count for some of your key pages.
Hope that helps some.
I would also be concerned with load time and the effect it can have on user experience and bounces back into the serps.
I would be inclined to copy and paste the full article with a rel canonical pointing to the original source. That should handle any duplicate content issues that may arise.
What's your goal when it comes to blogging? Are you trying to gain backlinks? Or Are you trying to drive more leads?
I think it largely depends on what your goals are for blogging. If you're hoping to build backlinks and rank well I'd self publish on my own website. But then I'd leverage Medium and LinkedIn as a means of content distribution.
However, since you mentioned rankings and backlinks I'd publish on my own site. I would target content themes/keywords that aren't super competitive and maintain a consistent publishing schedule. I would also spend a healthy amount of time promoting that content as well.
Also, I'd recommend setting up a subfolder for your blog rather than a subdomain.
But before making any decision I'd take a step back and just think through my goals first.
Best of luck!