DoesHurt SEO

[Jason-Reid]

Hey guys, I've read mixed reviews on this. Does anyone have an answer to whether or not hiding h1 text  (

) negatively effects SEO in 2018. Thanks for the help!

[JordanLowry]

As a general rule of thumb anytime you are hiding content/text it will hurt your SEO efforts. Anytime you hide content it will have less ranking influence. Both Moz and Search Engine Journal touch on this particular issue. Personally, I see no issue hiding content behind "Read More" accordions and I haven't ran any personal test to see how that content is handled by Google. However, I wouldn't be too keen on hiding H1 tags since they are weighted heavier than content within

tags.

Hope that helps a bit.

[Jason-Reid]

Hey Jordan, thanks for the input. I've gotten mixed information on whether using  (

) to hide h1 tags can get you penalized by Google, whats your take?

[JordanLowry]

I don't believe you will incur a penalty but you won't get the full ranking benefit if it was visible. Google does discourage showing search engines one version of your site and searchers a different version. But I don't believe you will incur a penalty from hiding an H1 tag.