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It will depend on your industry and what type of customers you are looking to target. If making the site responsive will cause a strong influx of traffic to the website (i.e. if many of your users are from a mobile device), it may be worth the move. It is important to remember that SEO is a marathon and not a sprint. The long term results of changing your website may be worth the sacrifice of a short lived top ranking.

Whenever the topic of possibly sacrificing current position for future growth potential arises, you must first evaluate how beneficial can a move like this be? Will it attract a market that has been neglected up until now? and if it does drop in rankings how will that affect revenue and are you in the right position to regain your spot on top?

Two important things to remember in preparation of a change like this is:

1. Make backups of your site as insurance.
2. Try to gain as many quality links and boost your social media presence as much as possible before the change. This will help regain the top spot if it does hurt the ranking.

Hope this helped!

I agree with redfishking, as long as the links are coming from a quality, authentic website they should not hurt your rankings. It is only when there are a number of links from one site or the website would be considered low-quality that it can do potential harm. In such cases I would be inclined to recommend using the disavow tool, however if its a minute amount of links from a credible source I would not worry.

Hello Tony,

I agree with the below opinion that a unique name (or different variations of your current name) would be best for branding purposes. However, I know that at this stage it may not be a viable option. While having your brand name mentioned frequently can be a positive aspect, that is only the case if it is recognized as your brand. It would be possible to market your brand while leveraging its popularity through brand association and search engine optimization, however it will be difficult and will require much effort.

While on a smaller scale it may not have a direct influence on ranking (because it is a brand name) it can be an issue if it is overdone. I believe for brand names (in most industries) Google does not penalize as heavily when compared to standard anchor text or keywords. However, moving forward I would try to limit over-usage of your brand name and continue to use the other variations as well.

The debate between UX and SEO has always been a pressing concern within the internet marketing community. While years ago these two factors were considered separate, as time passes the industry has realized that these two are not independent from one another but should work together.

That being said, I am always an advocate of launching a website as soon as it is ready. Of course this is only the case if all of the duplicate content, low-quality links and SEO black hat strategies have been removed. If any of these factors are present it can have a negative impact on site performance and where possible should be removed.

Like mentioned below, how long the website has been up can have an influence on ranking as well as other factors that you can be receiving credit for by not postponing the launch. In addition, SEO is a continuous effort that is never completely done, therefore I would recommend launching the website and then implementing your changes.

While having your desired keywords throughout your webpage is an effective tool for helping SE results, it is by no means the only factor. Some have even suggested that as time passes, Google will continue to diminish the importance of parts of this strategy.

Even if it is not considered stuffing there are well over 200 factors that go into Google's algorithm. The loss in rankings can be caused by a number of potential issues. For example, poor quality links or other potential issues with the website may be hurting your results. It is difficult to determine the exact reasons without seeing your website. Another possibility is your competitors are utilizing more effective strategies in their marketing efforts to target those keywords, that is helping their website performance.

One method I've found successful is to leverage what is being discussed on different social media platforms. Through using Google Plus and what is trending on twitter (as well as others), you can discover relevant topics relating to your industry and utilize those topics to create content that is more likely to be shared or visited. See what other companies within your industry are having success posting as an idea.

From my experience , the content would be better served in one main product description tab - as you thought it may.

Hope that helps

I would consider making a 90 second video on the product, and including a transcript of the video for the text/content SEO needs.

Hope that helps

It probably has do with with your google results being personalized to you. I think the moz keyword report is more accurate than your personal results from google.

Hope that helps.

What are some good tips, articles, posts, etc. specifically on e-commerce sites that want to target the manufacturers they sell as keywords.

For example: Footlocker.com wants to target "Nike"

The products we sell are obviously much less competitive than Nike.