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The big problem is your redirection. At the moment, you DO NOT redirect people on the https website. Read more about the changes you have to make here -> https://moz.com/learn/seo/redirection. Basically, if you run on Apache, you need to modify your htaccess file and everyone who lands on the non-ssl version should be redirected to the https one. A quick Google search will give you examples of rules to include in your file. For example: https://uk.godaddy.com/help/redirect-http-to-https-automatically-8828.

In terms of the questions you asked:

1. you should modify the settings of the website and set the https as the preferred version. You shouldn't have two different sitemaps. The non-ssl one should not even work (it should be redirected as mentioned above)

2. Of course your robots.txt version should include the https links. Again, the one without them should be already redirected.

Hope this helps.

From my experience, Flipping Book works well for SEO. It provides HTML 5 content which you can integrate into your website. This will help with the time spent on the page and with content as well.  Therefore, what I would suggest is to implement the HTML versions and then offer a download button for the PDF. I think the users will enjoy this change and it will be good for crawlers as well. You can see an example of our implementation here -> https://www.catalog-az.ro/. Let me know if my answer helps.

I agree with Ramon in terms of changing the links. However, I'm not sure that the change you want to make will have the best impact. For example, http://mocomi.com/who-invented-zero/. This link is very easy to share, very easy to recognize and it is easy to index for the specific question. Moreover, "math for kids" is included in the title which is good. The place I think you need to work more is the specific category. In this case you have http://mocomi.com/learn/maths/. Why is "kids" not appearing anywhere here? What I want to suggest is that you need to conduct a keyword research first before making your changes. You need to pinpoint exactly WHAT you have to change and you need to know for sure WHY you want to do a specific change. Hope this helps.

I don't understand what the problem is. You have a domain and a subdomain. Do you use href lang? If so, how do you use it? Also, do you rank with your main domain in czeck rankings? From what I understand you should rank with the subdomain, right? Or is it that you do not rank at all (no domain, no subdomain) in the czech language? I don't think that the solution is to delete your language specific subdomain. Why do you think they are considered duplicates? Is the language not different? There are multiple questions that can be asked before reaching your conclusion. This is my input here.

Google can read dynamic content, so I would not do this. In terms of UX, why don't you come up with something really cool while the users are waiting? How many seconds do you need for the change? As a rule, I would keep the sections with their own content because Google can read dynamic content.

Well done! Glad we could help.

Hello. You really need to have separate pages if you want to rank with all of them. Basically, think of the title for example. How do you want to index a specific region if you have only one page? How should googlebot understand that you have multiple content and which content/section to show if a person does a specific query? Escaped fragments could have been used in the past but it was not a great solution and it was discontinued (https://webmasters.googleblog.com/2015/10/deprecating-our-ajax-crawling-scheme.html). As such, I would try to provide separate pages with as much qualitative content as possible and with strong internal linking.

Hello. You would put it somewhere after # BEGIN WordPress, depending on when you would want the https redirect to happen. The first settings (WP Rocket) basically optimize your website's speed. You would also want to change the settings from the admin panel and also force the admin to SSL. You can read more here -> https://premium.wpmudev.org/blog/ssl-https-wordpress/. Let me know if you have any other questions.

Hello!

In terms of targeting the US, if you really want all your ducks in a row, a server located in the US would provide a lower latency than one in the UK. Of course, the CDN helps in terms of cache-able resources but you still have requests which would need to reach the actual server. So the most professional setting would be a server in the US (as close as possible to your main customers area if any) + a strong CDN which has servers as close as possible. If you go with a cloud solution as James was suggesting, make sure where you cloud solution location is set as Google, for example, lets you choose the region in which you want to be hosted.

Regarding the certificate, it doesn't matter where it is registered. You can even use a free certificate from Lets Encrypt (which most CPanel servers do automatically these days).

In terms of SEO, you would also want to make sure that you use href lang for your website.

Hope this helps!

I didn't run any experiment on this, but I think it can be done from robots.txt referencing the sitemap file. You can read more here -> https://www.sitemaps.org/protocol.html#sitemaps_cross_submits. So basically, you provide the link to the cloud file and tell the crawlers that it is a sitemap for a given website. I don't think Google will treat these files any differently.

[robots.txt ...] Sitemap: https://yourcloudprovider.com/sitemap.htm (or xml or whatever)

Hope this helps.

I guess you could probably do this by checking the https rule at last. So if it is old.php, the first thing you do is redirect to the new.php but already on the https. So all your static redirects will automatically go to https with one redirect while the other will always reach the last rule and go to the secure versions. Let me know if this helps.

Hi Jenna,

in terms of organic search, you should probably explain to them your current positions for all the tracked keywords and your long-term strategy for gaining advantage. From my experience, clients will never stop searching for what they want and I would argue that this is not a bad thing. However, you need to make them understand that you are in control of what you do and the timeframe in which you expect to have better results.

In terms of paid advertising, you can just give the official tools to check what they want. For example, for AdWords you can point them to https://support.google.com/adwords/troubleshooter/1711301?hl=en. They already trust Google's brand so they will accept their response much faster.

Best of luck!

Hello! I don't know the answer for sure, but I'll leave an interesting article here for you if you didn't see it. https://cyrusshepard.com/traffic-recover-penguin-2-1-disavow-update/. Let me know if you find any other relevant info. Thanks!

What I would add is that Google Search Console will not give you exactly all insights that Moz or other SEO products do. However, this does not mean you have to skip them. In almost all cases the advice given in these tools are worth implementing. So, in your case, you might just check your HTML code and see that duplicate meta descriptions appear. Remove one of them and you're all set. Good luck!

I agree with William. However, I want to add that you should also try to change all the direct links as much as you can. So, besides the internal 301 from the "old" domain to the "new" one, I would have a list with all the links you get to the "old" domain and try to change them to point directly to the relevant page on the "new" domain. There are a lot of good articles on moving a website domain. It takes a lot of work and a huge attention to detail. But if you do it right, it's worth the hassle! Let me know if you need more info.

Hello. If one of the page is not redirected (301), then you either need to ensure the redirection or, if you really need both links, you should use rel=canonical on one of them. If you do not do this, Google will consider the pages as duplicate content. However, do you have two different pages/posts in the WordPress backend for the same link? If so, you should delete the one you don't want. Let me know if that helps.

I agree.

I agree with Thomas. But if you are already using an image you can integrate it with an H1 tag and an "alt" markup. Something like

. Google will consider the alt title. Hope this helps!

I have absolutely no information to base my answer on but am trying to help. One possible scenario (which I hope is not the case) is that you were hacked.  I've seen a few WordPress hacks which take control over your Google Search Console and index a lot of phishing pages.  Again, I hope this is not the case, but I would investigate exactly what pages were indexed in the increase and make sure that my website is secure. Good luck!

With a very high probability, the website was developed in some JavaScript platform such as Angular JS. This is exactly what you would get as a result since the content is shown after the initial loading. Let me know if you have further questions.