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Well "cheap shoes florida" is not correct grammatically, so right off the bat that should be "cheap shoes in florida"

Your sentence above is spammy and painful to the reader and targets four different regions on one page. If you want to go the region route, then each page should target a different area. Especially if the main keyword is medium or high competition, you'll need targeted dedicated landing pages with unique content in order to rank for state long tail searches.

This takes care of your spammy copy, because you're only including one state in the content, and it also really needs to be under optimized and only a few times in the copy - don't overdo it. Definitely needs to be in the title tag and H1 tag.

Meta descriptions have no impact on rankings and are more of a marketing tool than SEO optimization. Let your client know that and his opinion about what to work on for SEO might change. Title tags are the most important thing you should be optimizing.

So, think of the meta description tag as an advertisement that should be written to entice the user to click to your site. Usually a question or call to action works best. Having the main keyword in there is not a bad idea because it makes the page seem like it is going to me more relevant for what they just searched for since Google will highlight that instance of the keyword in your meta description.

Meta descriptions should all be unique so be sure to add enough unique identifiers so you don't wind up creating tons of duplicate tags.

I would especially avoid SEO companies that guarantee placement. No one can guarantee that and no reuputable SEO company will. Google's algorithm is always changing. If they do guarantee first page placement they are most likely talking about PPC or lying to you.

You can't check meta tag descriptions on Google. Google does not require these tags and will find other text on your page to display. You need to view the source code of the pages and check for the following tag name="description" content=".">

If Chicago Alarms, Illinois Alarms, Naperville Alarms then yes

if Chicago, Illinois, Naperville then no

Top example is spamming "alarms" keyword

What is your target keyword phrase for the home page. Keep your focus on that phrase. The first option is certainly spammy, but I can't figure out your prized keyword target from your second paragraph. What is in your H1 and title tags?

Nofollow all of the links between your sites and you can cross-promote all you want, safely. Link sitewide, in the footer wherever you like as long as they are nofollowed. .

If you are doing it for SEO though, I would probably not do that unless the sites are hosted in different places and ownership is not exposed. If they are completely separate you can one way link from the homepage (homepage only is best because it's always spidered and the homepage usually has the most PR) of the lesser sites to the main site.

It sounds to me though that this is for cross promotional and not for SEO so just nofollow them since that is completely safe. Just keep in mind that each place you nofollow a link to your other site you throw away a little bit of PR that would otherwise be passed to your internal pages.

It sounds like you got a hold of the problem.

Verify the subdomains in WMT

Block the CDN subdomains with robots.txt

Request site removal in WMT for the subdomains

make the canonicals absolute

Keep the blocked subdomains in WMT, when you log in you will see a message by the subdomains saying "Critical issue with your site" which is just telling you that the site is blocked.. I like to keep it in there so I can see it's still blocked.

only submit pages for indexing if they have unique and quality content on them, right now the current indexed pages of the site looks properly indexed with main pages, PDFs, and no duplicate parameter pages at the moment. The last thing you want to do is make hundreds or thousands of indexed user pages with little to no content on them.

by the way i would move the brand name to the end of the title tag instead of the front, if you want it included. title tags should always start with the main keyword

existing

Shedfinders | Modern Warehousing With Office Accommodation

better

Modern Warehousing With Office Accommodation | Shedfinders

main keyword first and then secondary. the most important main keyword should be at the beginning of your title tag. so depending on the keyword research, probably something like:

DUI Lawyer in Dallas Texas | Drunk Driving Attorney in TX

DUI Attorney in Dallas TX | Drunk Driving Lawyer in Texas

EDIT: note both state and abbreviation are included, and secondary keywords (going on intuition here based on a previous client) "attorney" and "drunk driving"

ALSO:

Make sure your Google local and + page is set up and completed with all your info and website. Local searches will show places pages and you want to be in the 7 pack! at least and even better at the top of that pack. Have clients take the time to give you positive reviews on your places + page too, very important!

I disagree

a)  pdfs are both indexed AND read by crawlers.

b) even if you don't have navigation to the file sometimes Google can find it if it's in a folder that you are not blocking in robots.txt.

c) if someone links to it once on the web it's getting crawled and indexed.

If you have a https section that content should be behind a login and not accessible to the engines. Your problem sounds like your https pages have relative links on them and Google is crawling the https page and then following the relative links staying on https so you need to fix that and this will fix your site getting http pages indexed as dupe https.

Absolute http canonical tags will help but it not the solution. you need to fix the https leaking on your secure pages.

.

You cannot rely on robots.txt alone, you need to add the meta noindex tag to the pages as well to ensure that they will not get indexed.

you can put a chunk of content on the page like in the sidebar or footer so you can get a couple instances of the main keyword on the homepage which always remains there regardless of whether the latest blog posts contain that content or not. Also, in the homepage image file name, meta description, h1 or wherever else it's approproate to add it without overdoing it of course.

anything that is not original, noindex follow it.

check to see which pages are getting the most traffic and keep those or even add content to them.

noindex, follow pages that have less that 300 words or so to help combat panda

You can safely have follow link to other websites in your blog posts. However, as a general rule, the anchor text links should be on the brand names of the companies you are linking to. These links should not be reciprocal or paid links.

I would leave the existing ones alone and create new page(s) targeting baptism and link to them prominently from the homepage and globally on the site, submit the URLs in WMT and add them to your sitemap.xml file for quicker indexing.

Google decided that your main site represents your company.

Type "instabill blog" and you rank for people searching for your blog.

https://www.google.com/#hl=en&sclient=psy-ab&q=instabill+blog&oq=instabill+blog&gs_l=hp.3..0i22i30.69165.71862.3.73160.14.13.0.1.1.1.318.3829.2-10j3.13.0.les%3B..0.0...1c.1.5.psy-ab.5xA8W41i-a8&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&bvm=bv.43287494,d.bmk&fp=9104cc5f73ecf971&biw=1920&bih=897

Same with my site.

He should write the article on Monday and then post a tweet and link on Facebook on Friday. If his blog posts are permitted into Google News, he may want to wait until Friday, since freshness matters most in Google News. In any event, the client's content and link building efforts are the tools to get good rankings and it doesn't really matter what day the articles are posted.

Block the page in robots.txt as well and go into Webmaster Tools and request URL removal and they will remove the URL from the Google index.

Two separate issues

a) keyword density. it is now better to not overuse your keyword or keyword phrase in your content, your example is way too high. you only need a few instances in the content - add synonyms and similar industry terms rather than the same keyword over and over again. it reads horrible and Google knows you're keyword stuffing.

b) content on page. yea the word count absolutely matters in a post panda world. flimsy pages with 250 words or so will be considered low quality. pages with 500+ words will have a much better shot at ranking.