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is the onpage SEO as tight as it can be in terms of targeting? how many words are currently on each page approximately?

This is doing nothing. It's just a comment line before and after that section.

<title>Assisted Living Facilities | Senior Communities | Brookdale Senior Living</title>

Their sites are not indexed because they are cross domain canonicalizing. They probably got tagged by Google and did this then they got penalized for having several identical sites on different domains.

SERP 1

SERP 2

Hey Robert, I respectfully disagree with this theory:

"The reasoning (this is my opinion) is that they do not want the advertiser to grow and leave them so they try to prevent any juice from going to them. To, in essence, endeavor to keep them captive. "

Giving an advertiser a dofollow link is like gold, so not only will you get more advertisers, but if they do see better rankings as a result they would be less hesitant to leave because losing their links on your site could cause a drop in rankings so just the opposite is actually true regarding keeping them captive.

Also, image links do not pass PR which a lot of people don't know and also there is not anchor text so SEO benefit is minimal. If someone wants to advertise on your site and says they want their image link dofollowed I see no problem, that is of course assuming it's a clean site (which should go without saying because you only want to associate yourself with clean sites anyway)

don't just think broad vs exact match, also think synonyms and tenses. and don't write for seo write for the user, if it reads weird then don't do it, or make it fit as well as you can like "We operate the best delivery service singapore has to offer."

research your keywords very well to make sure your main targeted and secondary ones are truly the ones people are searching for most. best delivery service singapore seems like too long tail just based on intuition, you may be able to rank well for it, but if no one is searching for it you'll get no traffic

Gianluca is absolutely correct. Example one (main site) is much better. Subdomains were used by spammers many years ago and are no longer a good strategy.

For every subdomain you make for each product you're basically creating a separate site too which needs to be put into GWMT seperately, so that gets a little crazy. It's just not a good strategy, even when someone wants to create a blog only for their site I tell them to put it under the main domain for PR and Google webmster compliance reasons, and you're talking about creating dozens of subdomains. There is only downside to doing it that way.

Good luck

Did you update any navigation lately?

Are pages still properly tagged with analytics?

Have you seen a spike in 404 pages?

Are visitors coming from the same places, or are you getting unqualified traffic?

what if the person is single and really only needs one night stand?

don't count on Google to accurately filter out click fraud, Google makes all of their money on ads that is their business. Someone can click on your ad once every 24 hours and it will count as a click and you will get billed. with high cost clicks this can ad up to be a lot of money, and it's not hard to have multiple people do this.

We used to use whosclickingwho which shows you where the clicks are originating from and we've caught competition clicking on our ads. you can send this info to Google adwords as proof and ask for a credit on the fraudulent clicks. But like I said, Google is in the ad business so they are going to allow as many ad clicks to count as they can ethically allow to slide.

That is called a robots nav, and it is a good SEO strategy for passing PR to MAIN pages you are targeting while not being something that draws attention to the user to click on. Strictly made to pass PR.

Look how this site is doing it in their footer. There are 6 links in that footer all perfectly targeted with anchor text, pointing to perfectly targeted pages (URL, title tag, H1, Etc)

http://www.onlinemedicaltourism.com/

Serving information to the medical tourism community, OnlineMedicalTourism.com helps you find information and services regarding medical travel, including overseas facilities that address your specific needs. We do not rate or recommend medical tourism facilities or medical travel services for quality of care, but rather act as an information clearing house so that medical tourists can locate the services they require. We recommend that you read more about medical tourism costs and the risks of medical tourism. The information on this site is posted by the facilities and medical tourism providers - OnlineMedicalTourism.com is not responsible for inaccuracies they create.

That being said, I would only do this on main targeted pages and not include dozens of links. Since this is a global footer you don't want it to be too long. It needs to be only a small percentage of the content on the page so that it does not appear to be duplicate content on all of the pages.

yea but the big difference is bing does not penalize sites for bad links google does and getting knocked out of google is majorly crippling to a website due to their search engine dominance.

bad links can definitely take a site down in google. always keep an eye on your incoming links to make sure competition isn't doing any harmfiul linking to your site, and always concentrate on getting good clean links yourself to strengthen your site making it harder for bad links to affect you.

I disagree. 4 instances of DOG in the title tag and 4 instances of DOG in the meta description is way too spammy.

I would have two instances in the title tag and two in the meta tag at most.

Dog Supplies | Food, Bed, Toys and Treats for Dogs | Buy Online

Featuring a large selection of dog supplies, we carry every major brand of food, bed, toys and treats for dogs of all sizes and breeds.

don't forget using the plural

Oh without a doubt delete them. If you nofollow them you're safe from a linking perspective, but it's still throwing away that page juice, just not passing it to the site.

If it's a sponsored theme you're using there is a possibility that it's an encrypted footer that will break the template if you try to edit or remove the link and you might need to do a little detective work on how to work around that, if that is the case.

It's not passing strength or passing PR because of the tag, it's just suggesting to Google that you would prefer they rank the canonicalled page instead - which they may or may not decide to do depending on the content on the page and the canonicalled page.

Relevance is important but not critical. It is better to have a footbal or sports related site link to your football site, but non relevant sites still pass PR just the same, and Google does not penalize sites because links pointing to their site are off topic. It is possible that a baby care site links to a football site because they have toddler football jerseys or something like that. Also, blogs and sites that talk about various topics are incredibly common, a site does not have to be about one topic, so no worries there.

The main concern is getting links from a shady or penalized site. Use this tool to see if the site that will be linking to you is a clean site and not linking with sites that sell meds, casino or adult material.

http://www.bad-neighborhood.com/text-link-tool.htm

While I haven't seen any Penguin update that mentioned the meta keywords specifically, there was a lot of talk of over optimization and the meta keywords can certainly fall in that arena. Old webmasters would stuff the meta keywords with tons of similar words. The meta keywords has no upside at all and can potentially be a red flag to both Bing and Google if keywords in this meta tag are not consistent with page content.

All said, I would look for other reasons why the site may of been consumed by the penguin. But if your meta keywords are excessive and repetitious I would definitely remove them.

I would take out your branding to trim this a bit - it will hardly ever show in the SERPS anyways. You can use your meta description tag for the branding.

What is your reasoning for wanting to do that?

Your homepage is your highest PR page so you should 301 redirect it to the new homepage and users will get to your site without having to click.

So you have four different sites, on different TLDs? Basically clones of each other? That's not the way to go - basically you can do two things:

a) Use only the .COM domain and Geo-Target the different language/country folders in Google Webmaster Tools. (my recommendation) or

b) Have your four different TLD's each with unique content. This is more work and more maintenance, and no longer the preferred strategy now that Google Webmaster Tools lets you assign different directories for your .com to different regions. Also, if the languages are different, such as French, German Etc Google knows already by virtue of the language which Google.xx engine to show those results in.

if you are doing

a) one offs and engaging bloggers who have only one blog and not a network

b)  aren't getting posts on pay per post blog sites

c) the blog is on topic and not reviews of general (all different not your niche) or pharma, casino or adult sites

d) is one incontent link and not sitewide like in a blogroll

e) dofollow link

f) not linking to your homepage

then i think it's one good form of link building and google will give you credit for it. it's the splogs they flag and penalize avoid all spammy blogs

"it would be a good time to build some natural links to counterweight the existing ones."

yes exactly, and use completely different anchor texts, stay away from any variations of "embroidered patches"

look at some of the sites that are linking to you and if there are some easy quick wins, like a sitewide link on a bad site with a large index, and has webmaster contact info ask to get it taken down. Sometimes offering $20 via paypal helps get a webmasters attention.

Your temporary excellent rankings is called a "hello world" ranking algorithm that allows a brand new site to rank for a brief period after it is launched and then it's straight to reality with poor rankings after a couple of weeks, and you need to work for it. Your keyword change most likely had nothing to do with it, a two week old site needs to build up trust in Google and that can take some time.

if this helped you please thumbs up or mark as good answer thanks!