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Thanks for promoting it, just wanted to drop a correction that it's really MyBlogGuest.com

Every industry is different you can use keywordspy.com to see how much your competitors spend on ppc but with out testing the correct keywords you will not really know - because alot has to do with the way you setup your ppc account and the how well the site is setup to convert people (price,trust, usability,etc)

Hi Dan, I'm updating older questions that are still marked unanswered. What did you decide to do here? Do you have anything you can share with us, or any more questions?