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It also depends on your sample size. If you can trigger the law of big numbers, you can get accurate information from your analytics, but if you have a small following, I recommend just using common sense.  If you have a smaller reach, the assumptions you make from your reports might lead you astray.  Is your audience on Thursday at 6pm low because they'll always be low on Thursdays at 6 or because last Thursday there was a Sacramento Kings game and many of your fans were attending.  This week the Kings game is Wednesday and you might have moved all your Thursday activities to Wednesday if you interpreted the information wrong.

Not sure how the pricing compares, but PageOnePower comes to mind. They have an Agency Partnership service - from what I remember seeing on some pricing in the past year, they're about $85/hr. I think that's about the cheapest you'd get from an agency that has any sort of reputation. I'm not affiliated with them at all, have just been aware of them for years. Another route if you care about price would be to train up a college student - although that would take a lot more oversight and add in some training and risk costs on your part. Let us know what you go with so we can all learn

I agree with the Jon Loomer suggestion. Also take a look at Mari Smith: https://www.facebook.com/marismith

Hi Ryan, Thanks for your thoughts. After chatting it through internally, we believe the same as you ie. no point creating a Brand page for this client! Cheers.

Absolutely agree with Alick3000 on it depends what your profit margins are per product, by knowing what you have available post sale, tax etc have been accounted for then this is likely your maximum cost per aquisition which can be used to determine you bidding activity. If you do not already have in place, make sure you have conversion tracking in place so you can see how many click lead to a sale/lead. Why not also do some of the Google Adwords trainng over at Google partners to give you a better understanding of bid strategies.

Thanks Jordan and Tawny! That is a good idea to check in GWT for link profiles of our sites that we want to check. We would love to find also though a link checking tool that is quite comprehensive. Thanks Tawny for your recommendation to check out Ahrefs. It is a tool we have trailed and do find quite effective!

Apologies for the delay in responses here. Thanks Andreas and Mike. We ended up doing just that and redirected 404 errors before doing a recrawl. Worked great! Thanks for your help.

Hi Gavo, The Google Rep is right - what you're describing about the second business has all the earmarks of a listing that would get flagged and removed by Google, and this could actually hurt the work you've done for the first business. What are those earmarks? Shared category of products/services Shared address -Shared phone number If your client's second business was selling vacuum cleaners instead of driveway services and had its own phone number, it would be okay to move forward, but from your scenario description, attempting to use Google to market the second business would be a mistake. Now, not every directory shares Google's stringent policies, BUT if you do decide to build citations other than at Google for the second business, you should take these precautions: Separate phone number Separate website with totally unique content Don't link between the two businesses to try to cross promote them Even with these precautions, there is risk of troubling citation inconsistencies arising from the fact that two driveway businesses are sharing the same address. You could wind up with merged listing details out there in the ecosystem, so if you choose to go this route, forewarn the client of the risks before taking any steps in this direction. So sorry ... this is probably not the news your client is hoping to hear, but honestly, if you prevent him from making a costly mistake, you could be saving his bacon

Two great responses from Dirk and Peter. Once you have identified the pages that are loading particularly slowly you can utilise the tools to determine the order that elements are loaded on the page, you may find that shuffling the order in which items loads also helps to speed things up by removing render blocking elements to load later etc. I quite often use tools.pingdom.com and GTMetrix for my site speed sampling and further analysis. The waterfall diagrams will really help you to visually see what are the slower items. GZip Compression and delivery of images via CDN's may also offer you a speed boost.

Moz Analytics only updates rankings automatically once per week, but your Pro subscription also includes Rank Tracker for on-demand rank checks. There's more info on it here.

Antonio is absolutely correct - in the 10th line of your homepage's code is a no-index tag. To elaborate more on his second point, the reason the page: _kaya3976.com.au/wp-admin/admin-ajax.php  _is the only one being shown, is because Google sees that there's a website, but can't actually index any visitor-intended pages - and is therefore showing your WP Login page. You definitely want that to be resolved ASAP, but I would make absolutely sure with whomever's been developing the site that there isn't a reason it's de-indexed currently.

Thanks Matt! Great answer. You've clarified the cause and offered some awesome advice as to resolve the issue. Much appreciated!

Thanks Gil! We've made that change now. Hope it all works out. Throughly appreciate your help and advice!

On the free side, I get a lot of mileage out of combining TalkWalker and SocialMention alerts. Grab the RSS feeds for each, throw into a reader like Feedly to track in a single tool.

If they have follow links, the deal's backlink will enhance your SEO efforts as they are legitimate links that are there for a helpful to the user purpose and coming from a strong domain.

You should find an equilibrum here. Best option is to have some powerful keywords on the link anchor, or in this case as the image ALT. Having these kind of external links is really valuable. But not over-optimize it and use the same text in every external site linking you, as normal user behaviour is to link using your brand.

Hi Gavo, There are others out there but I like Latergram.me for scheduling posts. For research, Iconosquare. You can also follow and unfollow there. For actually using the profiles, we do it the old school way, buy cheap smart phones for each one. LOL. I haven't heard of any app that can handle all the functions of instagrams. I've seen and tried everything. From bots to custom software. Haven't seen a good one yet

Another free tool I regularly use is www.keywordtool.io - it provides access to all the Google Auto-Suggest queries and allows easy export into excel. I find it helpful both for long-tail keyword phrases and for crafting ad text.

Google Alerts .. one of the handy tool to check up with brand mentions

No, you're absolutely right Patrick. The answer is, an external site (emphasis on "site") can pass link equity to more than one page on your site. An external page can too, provided those links are pointing to different pages on the recipient site. If, for example, Site A has a footer link that points to Site B's home page, those links will be devalued or penalized by Google because they're unnatural and rarely viewed or clicked on by users. If Site A feels compelled to use them, they should be nofollowed, effectively telling Google you're not trying to game the system. If, on the other hand, Site A has a unique link on Page X that points to Site B, AND it adds value, AND it's a follow link, then it will pass value. If Site A has two identical outgoing links on the same page or if one of those links is identifical except for the anchor text, then only the first will pass value. If site A has unique links on Page X that point to different pages on Site B, AND they add value, AND they are follow links, then they will pass value.