Questions
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Ranking for a brand term with "&" (and) in the name?
Hi Pashmina, It looks to me like the problem is that Google doesn't yet understand that "Bar & Cocoa" is a brand in and of itself. Until they receive the signal that "Bar & cocoa" (or "bar and cocoa") is a different query intent than "bar cocoa", this will continue to be an issue. Focus on building your brand online; in particular, I recommend researching the Knowledge Graph to understand how Google catalogs entities. Some things to try: Roman's suggestion to implement Schema markup is a good one; I actually recommend implementing markup both inline and via JSON-LD in your header (you can also use Google Tag Manager to implement JSON-LD schema markup; check out this awesome post by Chris Goddard for more on how to do that: https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags). Make sure you use Store markup on your home page to mark up your business name, logo, contact information, and other important details about your business, and mark up as much information about your products as you can. Spend some time doing some online-focused PR (that's public relations, not page rank); the goal should be to get mentions of your brand name alongside relevant words about your products (like "chocolate shop") in reputable news outlets. It would be ideal if this coverage resulted in links back to your site, but news coverage without a link will still provide something of a brand signal. Start planning your content calendar; think about what's unique about your products and create some content around it that you can then, hopefully, promote to earn links back to your site. Make sure you're behaving like a brand online in other ways. Build out your social media profiles, and start trying to build a following on e.g. Facebook and Twitter. With a highly visually-appealing product like chocolate, you might have success on Pinterest and Instagram. Make an effort to engage with your followers - don't just talk about yourself, but really start a conversation and respond when people talk to you. Having a robust, active social media presence sends search engines and users alike the signal that you are a real, reputable business. Claiming social media profiles under your brand name will also provide additional pages that use your brand name in conjunction with your business. The good news is, all of these activities are worth doing to promote your business online anyway; the bad news is, they will probably take some time to really establish your brand. In the short term, it might be worth investing in some paid search ads to make sure your site shows up for your brand terms.
Intermediate & Advanced SEO | | RuthBurrReedy1 -
Gain Access to Google+ Profile
I guess enough pestering and persistence with Google Map Maker pays off. I received an email notifying us that they would migrate the reviews to a new Google Plus profile that we can actually manage and own. Score!
Social Media | | flowsimple0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
We've been trialling WordMatch for around two weeks now and I am a bit suspicious as to whether or not any of what they do is actually automated, or if they are just outsourcing management to [insert low cost of living country here]. The only trend I can see by using, the 'Adword's Change History' is that every day they increase around 5 keywords, and then every third day, they decrease 3 words. It all seems a little strange to me, as I would expect a lot more to be happening than this. Paul.
Paid Search Marketing | | warcom0 -
Anyone have any thoughts on Third Tribe?
Take a look at http://www.seobythesea.com/ for nitty-gritty about patents and how they might affect search. I also read http://searchengineland.com/ for their detailed articles and http://www.seroundtable.com/ for breaking news about what people in the forums (especially webmaster help forums) are saying and new features the search engines are implementing.
Inbound Marketing Industry | | KeriMorgret0 -
What plugins & tactics are you using for Wordpress meta SEO?
That would make it the TAGFEEC criteria. Or if you add the C, then my favorite would be GETFACE! criteria.
Content & Blogging | | flowsimple0 -
How do I combat content theft?
One of our sites has be quite well scraped already, and because we use absolute linking throughout the site we are getting a few links from the sites in question. I don't anticipate the links being worth a great deal but they may be helpful. Provided that you're using absolute linking and your content is getting crawled first it shouldn't be a problem. People will always copy good content, and it probably takes less time for them to scrape and set a site up than it does for you to do do something about it.
Technical SEO Issues | | Tompt0 -
If a redirecting URL has more value than the website should I move it?
Hi Pashmina, How does Website A is a redirect to Website B and can it has one page indexed? If Website A has a 301 PERMANENT redirection to Website B, then I think it should stay permanent. If Website A has a page indexed, then I presume it is not a 301 redirection. In that case, moving the content and making a 301 redirect from Website B to Website A would be a good idea in term of SEO. But, you shouldn't only think in term of SEO, you should also think in term of branding and usability. What is the domain name that reflects your brand? relates to your products? is easier to remember? Best regards, Guillaume Voyer.
Technical SEO Issues | | G-Force0