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It'd be great if you can share what your site is so people can check it out and see if they can figure out what's going on. Thanks!

Hi Patrick,

You also might try posting this on our MozCon Facebook Group. When you do figure out where the ticket is going, just email us at mozcon@moz.com & we'll make the name transfer.

The most effective thing is to go out and find bloggers, who do reviews, in your client's niche. A lot of amazing content can be created with reviews. Make sure to tell the bloggers that you want honest reviews and that they need to put in a disclaimer that they received the product in exchange for a review. If you're in the US, the FCC requires the disclaimer and has shut down blogs and penalized companies who don't.

If they were recently randomly generated by some errand code, you can let them die and 404. The only time you want to redirect a page to another is if that page 1) is getting traffic or 2) has backlinks. Since you're dealing with a code error, those two are very unlikely and you can be confident in just killing the pages.

Yes, you can a/b test content copy blocks the same as testing which button. However, it will affect your on-page metrics most dramatically, not your rankings. (Which has some ranking signals.)

It sounds to me that your situation is more about convincing your team and higher ups the potential of different marketing methods compared to the current reality of what they're doing.  And to look at some different metrics besides rankings. Check out this blog post from Avinash about the metrics to track instead of rankings for every business size.

A/b testing is definitely a great start to show what could work better. You can always create reports showing potential business that could come in based on those or what you actually wouldn't lose by taking some of those extra pages off your site.

Best of luck!

It's good to note that beyond being 50% of the population, women make 80% of the buying decisions and heavily influence another 5% of them. While this may not be true for every company (depending on what you're selling), we're a powerful marketshare that you can't afford to ignore.

Hi Gareth,

On Facebook, if you have over 200 "likes" for your brand, you cannot change your name without Facebook's help. When you go to edit page info, you can request a name change through Facebook's interface. This also will change your vanity URL to your page. Facebook 301 redirects your old vanity URL to your new one. You won't lose any of your page "likes."

Hope this helps!

EGOL is definitely correct that those pages can hold a ton of value if a brand/company has the time/resources/bandwidth to optimize them. Most don't, so it's better to noindex than have duplicate and/or thin content category pages. But if you can and will optimize, do it!

You should take a look at our list of recommended companies.

Hi,

Our crawler will pick up all your pages inside your domain in it's tracking. Your "campaign" consists of any page under your domain. So if you set up, www.example.com, it will also crawl www.example.com/pandas or www.example.com/kittens or any other page that you have created.

For tracking your keyword, you want to set up "Rafeal Navarro" as a keyword in your campaign. This will show up how your keyword changes in ranking week to week in "Rankings." For each keyword, you can look at keyword analysis, which shows you which one of your pages is ranking for that term. (I've attached screenshots of both where the drop-down is and what the info looks like to help.)

As a new user, I highly recommend attending our weekly webinars about the basics of our tools so you can get the most from the tools.

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With Twitter, you can do it all on your own. When Moz rebranded, we grabbed @Moz really early in the process so no one else would snag it. With Twitter, you can change your Twitter handle at anytime and still keep all your followers. Since we had both handles, we changed @Moz temporarily to something random, then changed @SEOmoz to @Moz, and the other one to @SEOmoz. And all our followers from @SEOmoz were then following @Moz. The only thing we had to reach out to Twitter for was re-verifying our Twitter handle. If you change your username and had a verified handle, it will de-verify it.

My very best educated guess (after talking with dev friends here at Moz) is that CloudFront is supposed to be used for long-term storage. This means the content isn't expected to change frequently. This is great for images and other static things. However, this is also a signal to Google not to crawl your site as often as it won't be changing that often.

I'd use OSE to look at the backlinks of your competitors / other sites in your field that are coming in with strong signals and reach out to those relevant sites to see if you can gain traction with them.

I'd also do some searches to see who out there is talking or asking questions about simliar things. You can identify influencers based on both traditional site strength and social klout.

You can also target home owners looking for this type of information directly. Either take out some keyword based ads. (You might consider Facebook ads for this given some fo the drilldown you can do, depending on your report.) Or you can search say Twitter for people curious about what info your report gives -- but don't know that you have that answer -- and contact them. Though be careful not to be spammy! Likewise, you can search in other forums or question sites for people asking questions that your report answers.

Hope this helps!

Hi David,

We actually did an e-commerce one in July, but we made it Free since he did a follow-up blog post. The free webinars are located further down the page.

We're currently doing some revamping on the webinars, so stay tuned!

-- Erica

There's not much you can do to really control what Google's Auto-Suggest suggests. You can, however, spend some time at least optimizing a page for the plural version of your brand. (I wish Google understood plurals better than it does.)

Check our what some of our community members suggest to do to influence Google Instant. They're very creative.

This shouldn't be a problem because Google says that they don't use social signals -- even their own G+ network -- to directly affect rankings. While we found there's a strong correlation in +1s and rankings, correlation doesn't equal causation.

I would consider only displaying that number in relevant places when considering what signal it sends your visitors.

I'd be really cautious about making yourself look spammy by putting too much of your duplicate content out there. Instead, I'd focus on doing great in the social places where your customers are based. You said you're going to registar 150 (this seems excessive), but not use them. In order to get good social signals, you actually have to build content and groom your accounts. Who wants to follow someone on social media who basically has a dead account?

Yes, that was one was recorded (and we plan on recording all of them, but had some technical difficulties with the first ones). The recording will go up on our webinars page: http://www.seomoz.org/webinars

Enjoy!

Definitely check out our Keyword Difficulty tool. It uses Bing's API to track keyword volume.

When I've done this type of research, I've used a mix of metrics: keyword difficulty, Google trends, Adwords, etc., to figure out estimated volume.

While I can't speak for HubSpot and their tools, you could use 301 redirects. Since behind a user login, you'll be an https site, you could 301 redirect the http URLs to the new Hubspot marketing site.