Welcome to the Q&A Forum

Slides here for a taste of what to expect: http://www.slideshare.net/paddy_moogan/35-ways-to-get-links-in-35-minutes-paddy-moogan-at-mozcon-2012

You probably couldn't go past the LinkLove 2012 videos, an entire conference on link building, and very recent:  http://www.distilled.net/store/ll-2012-videos/

Re ideas for content, start by finding out what people actually want to know about the product.

For example try using Google's auto complete feature <-- link to screen shot examples.

Find out what is already ranking for those keywords, then produce better content than those results.

You can take it up a notch by using http://ubersuggest.org

Good luck!

I would lean towards having a blog as part of your site. That way you ware always building up one sites content and links. If you have a blog on a separate domain you are effectively splitting the benefits you could be receiving and increasing the amount of work/effort required to improve/rank two sites instead of one.

Thanks, from my brief review they didn't seem to have adwords integration or client access.

Thanks Mat, just caught wind of this, this morning with SEOmoz's email out about it. Definitely agree with waiting for the dust to settle on this one.

Cheers.

Hey Guys,

Can anyone recommend a Raven Tools alternative?

Specifically looking for an all-in-one solution (Adwords, Analytics, Social) with white label reporting and client access - you know, what Raven Tools offered before losing Adwords API access.

Cheers!

Oh crap, I'm glad I checked the Q&A today as I didn't event receive an email from Raven about this crucial change. This will obviously impact their reporting functionality and take away from their core value of having everything (adwords, analytics, social)  available via the one login...

Hey Thomas,

I'm currently experimenting with WP Customer Reviews for Wordpress, see:

http://wordpress.org/extend/plugins/wp-customer-reviews/

http://www.gowebsolutions.com/wp-customer-reviews/

It seems easy to implement and customise, and it does out put microformat data, apparently RDFa will be added soon.Checkout those links for all of the juicy details.

Hope that helps!

If you had no internal links, every page on your site would be orphaned - you would not be able to click from one page to another. Perhaps your nav menu is in flash and those links couldn't be identified?

I believe the reason many ecommerce stores use a /product prefix in the URL is because their ecommerce provider / program does it by default.

I'd typically go with the first (with category, but without product) as you have a sort of breadcrumbing in your URL structure, which can also be applied on page.However, I don't usually have products in more than one category - if you do then Paddy's suggestion is the way to go, because, as he says, if you have the category in the URL in that scenario it can lead to duplicate content issues.

I guess it depends on the budget you have to work with and your long terms goals. I'd be gunning for both!

You could use rel="canonical" back to the original post on the recruitment company site's job listing. And/Or a link back to the recruitment company site listing, 'this ad was originally posted on x recruitment site' - if they are using RSS feeds to distribute the job ads there are Wordpress plugins that can add this automatically, such as Yoast's SEO plugin.

You might want to track things like # of links on a regular basis (monthly) from multiple sources (OSE, Ahrefs, Majestic, GWT). You might also track DA over time using OSE.

You'd also want to look at how the link building is affecting your organic search rankings and traffic.

If you can't beat them, join them. Add your client to those sites and work on outranking (complete profiles, images, description, categories, lots of reviews etc) competitors there for referral traffic.

The reply your received via webmaster tools would have been regarding manual penalties, that does not mean you have not been affected by an algorithm change.

Without being able to review your website, basically you want to start by looking into issues such as the quality / uniqueness of your content, as well as the quality of your link profile http://www.opensiteexplorer.org.

You might look into getting your content published on a higher quality and higher trafficked site than most of those found on MBG. Find the authority blogs in the niche and try some manual outreach.

It'll likely be/get flagged as a link network, it's not a good SEO practice.

You'll be better off spending the time writing awesome content for your core site and looking into guest posting opportunities.

Good luck.

Just had a quick listen, the sound quality isn't great, can be tough to understand parts. There's not much they can do about that though, except make sure the quality is better next time.

The recent algo updates to catch this sort of stuff seem to be a bit hit and miss at the moment. But it does give us reason to believe that Googs are actively working on removing the trash, but it is still just an algo, it's not perfect. Hopefully they'll continue getting even better at identifying and removing spam.