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Another place to look is at the anchor text of the links pointing to your competitor's sites. Open Site Explorer's Anchor Text tag will give you that.

I would say it would be very easy to overtake that site. How many links would it take? Probably 1 good one or a handful of reasonable ones. They have their domain history on their side. It isn't great, but they've had content up at least since 2008. However I don't see that they are doing anything else that couldn't be bettered in a day.

Hi, Guest blogging is somewhat difficult but must have activity for natural brand building process. Try http://www.blogdash.com/ and click on "Get Started For Free". This will save lot of time. Please note that it works if you are selling something online. You need to be very specific to find blogger for Cloud Services, technologies etc. Hope this will help.

Have you read through the Beginner's Guide to SEO yet?

I've used the same basic tactics on some of my sites before. Sure it works, but you'll get caught out eventually. Half of these sites were hit by Panda/Penguin and now the rankings are way off in page 5+. My advice - create a real SEO plan that is built with the future in mind. Don't go after short term gains. Try to predict where you want to be in 6-12 months and create a plan around that. Remember, content is king, so start developing some great content on your site and sharing it amongst your social profiles. If you're unsure about the other more technical aspects of SEO, hire a reputable SEO firm. Have a look at their past clients, their site, their social profiles. Do they look spammy/too good to be true? If so, give them a miss and move along.

thanks for pointing that out

thanks for the info.

Makes a lot of sense. Thank you.