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I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc).

So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc.

My first quick answer is that they should build more pages. But am I doing this wrong?

My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?

I have a friend that uses a free GoDaddy template for his business website. I ran his site through Moz Crawl diagnostics, and wow - 395 errors. Mostly duplicate content and duplicate page title

I dug further and found the site was doing this:

URL: www.businessname.com/page1.php

and the duplicate: businessname.com/page1.php

Essentially, the duplicate is missing the www. And it does this 2 hundred times. How do I explain to him what is happening?

I did see this blog post a while back, and lost it....thanks for bringing it back to my attention. This is perfect!

Has anyone used Jaaxy for keyword phrases? Do you like the tool? What have you found it most useful for?

Wordpress defaults all blog posts to no index/nofollow

Is this how it should be handled? I understand the nofollow from the page.com/blog to the page.com/blog/blogtitle

But why noindex? We have Yoast installed and this is the default.

Thank you so much! These are exactly the "layman's  terms" answers I needed. Seems like I was on the right track by your responses. Gotta love this Q&A Forum. Saved me a couple times now

Thanks!!!

Ok, so I am new at "link building"....which of course I have read furiously on how that philosophy is changed, it's a goal, not so much a process. I am focusing on great content, social sharing, etc.

BUT, I see competitors still getting links from some of the directories that I have found listed on Moz as being "good" directories to list in. For example, yelllow pages, manta, ibegin, hot frog, etc.

Do I have the terminology totally twisted here? Is it still good practice to get a couple links from these directories. Or is this practice completely the wrong thing to do post Panda & Penquin.

Thanks guys!

All great answers guys! Thanks. Still a little confused which way to go, as it seems I have a few options. I already have Yoast installed. Where is the htaccess in wordpress?

I think I need to learn the correct way also as big spin suggests. I have been writing content for over a year, but 301's is something I haven't mastered yet.

I want to update my permalinks - actually I want to change the URL's to fit the content and keywords better. I can choose "edit" the URL, but don't I need a redirect? I don't see any htaccess Plugin installed.......is that what I need to be able to change my URL's in Wordpress?

Need some help understanding this report...

I have 17 notices for Rel Can on my campaign. Then, it lists all the links. But what is this report actually telling me? Is it telling me that Rel Can's are listed on these pages? The are all blog posts...our blog was redirected when the site was recently rebuilt.

I just need to understand what the report is really telling me to do/not do. Or is it ok to ignore this "notice"?

These are all great tips. Thanks guys. I still am confused on how to build the URL's. Currently they have a subdirectory for each (25) cities they service. They want a "landing page" for each and the company they are working with wants them to build sub-directories...again...

Essentially they are reinventing the wheel and building them a bunch of subdirectories again. What about subdomains? Would this be a better route for building landing pages for the 25 different cities?

Am I correct in assuming that the whole linking back to the sister site is the wrong way to do it?

I did suggest already to him that even if he has 5 url's to use, that each needs to be treated like it's own website with unique, engaging content. Will he be penalized with a link back to his main site? I know you don't want to inundate the site with links, but maybe one or two links? Will that hurt?

What about placing an address into the landing page? Will it hurt us significantly to not include a local address in the footer of the site? Since he really doesn't have locations in the areas he is targeting....if that makes any sense....How do you localize the content? Just on page?

These are great,  I will start here.  Now how about building them so they are SEO friendly? I read that linking back to sister sites is not a way to do it anymore. My client basically wants to build a lot of pages in different geographic areas, but have the content the same as his main business website (which is a local company). Is he going about this wrong? Would google see this as a bunch of duplicate content with too many links pointing to the main website? I feel like this isn't an approved practice, am I wrong? #newtolandingpages

From what I understand, building landing pages to link back to sites is a thing of the past. I am looking for a good article that explains best current landing page practices (post Panda and Penquin). Any suggestions?

Can you add a user to your MOz account or to a single campaign?

Yep, reconnected and still nothing. Guess I will have to submit a help ticket to MOZ.

Yes, the blog is just built with wordpress, the site is not built with wordpress. It's straight html, so....www.businessname.com/blog.....

I think I got it now from all of your responses! Thank you!

A client recently rebuilt there site. Same URL, same Google Analytics code. When I log into my SEOmoz campaign for this site, I get this message:

It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.

There is nothing to update however. Nothing should have changed in my settings. Do I need to start over here? Any help is appreciated (I know analytics is working, checked it this morning.....)

I have a site entirely done in html, no CMS used. The blog page however, is wordpress. Wondering if this will effect us negatively in terms of SEO, having the blog that is linked to our site, a wordpress site. My gut is absolutely not, but the questions was asked....what do you think?