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He is an example of someone who by providing useful information and actionable insight for free to others in the field has gained a lot of "fans".

I follow him on Twitter and he doesn't just share the links that every other SEO is retweeting he also comments about his own experiences with clients and their sites. He also likes a good SEO rant which can be entertaining to read.

The general line is that we should design for the user and not the search engine so if a meta description is compelling and attracts users then that would be exactly what you are doing.

If you believe that putting the price will increase the click through then I would go for it.

Had some advice from Will Critchlow when I asked about the use of the £ symbol in meta descriptions and he said that we should "use HTML encoding (£ rather than £). We tend to advise going for ASCII only as character encoding opens you up to a world of pain, but HTML entities should generally be fine"

There are well documented advantages of keyword matched domain names and although there is talk of the advantage being diminished I would be suprised if it lost all of its advantage. As is mentioned on other responses the keyword matched domain isn't as brandable and doesn't sound as interesting.

If the site is going to be accompanied my marketing via other channels, TV, Radio, Magazines etc then a branded domain name may work better. If its traffic is to be driven purely from its performance in search engines then the keyword domain may be the route to take.

Isn't flightscomparison.com already taken? Also listing the exact domains you are considering may not be the best bet as an unscrupulous individual could register them all before you knowing you were interested and try and sell them back to you.

Unless the company is a well known brand, which isn't likely as you have said they are a local business then the volume of searches will be higher for the location & business type as a keyphrase. Currently that type of domain name will have an SEO benefit. More traffic and higher rankings are the positives.

A lack of branding and the fact that the position regarding keyword matched domain names could change are downsides.

The final decision should rest with the business owner but I would present the positives and negatives too them as I have had some success with keyword matched domains. Aware of the potential changes in the future I will be stepping up the link building on the sites to try to protect them from any changes.

Just because a site is seemingly not relevant doesn't mean the site doesn't have domain or page authority. A combination of link related factors are used to judge the quality of a link.

Oviously the best link would be from a relevant and authoritative site but if CNN linked to your site and they are a news network which has nothing to do with your business (low relevancy) it can still carry a high level of authority because of who they are.

A few random links from unrelated businesses isn't going to hurt your site, 1000 or 10000 spammy links from unrelated sites might.

Testing different titles to see if you can improve your rankings for specific keywords or to focus on different keywords may be worthwhile but changing them for the sake of making a change is pointless.

Hi Madsurfer

I would use the exact phrases in the name of the page, the page titles, alt text, anchor text etc, etc but wouldn't use them in the navigation and would go for equipment, news, sails, boats etc as the navigation labels as this will be more scannable by a user then having windsurfing before everything.

Presumably as you will have a page for each of these categories then it is that page that you will be optimising for that keyword and hoping ranks at number one when someone searches.

One thing I would do before naming all the pages is write a list of my products and the related phrases and enter them into the Google keyword tool and see whether there are similar suggestions that would still match the content of my page but with considerably higher estimated search volume. I would then optimise for that term.

Hope this helps..

Have to agree with Gianluca as many people have to do SEO on sites that are on Windows platforms that the businesses involved won't move away from for non-SEO reasons.

Looks like this site is "owned" by someone in Guangzhou, China. They may have scraped the content at some point and have little or no desire to amend it.

You said you had no luck emailing the site, how about sending a message via Facebook....

http://www.facebook.com/people/Anson-Xiao/572759798

...or using the domain owners gmail address anson.x@gmail.com

or can even try calling +86.13560182003

As David says I wouldn't worry too much and Monica makes a good point about communicating this to the client.

Tell the client that your comprehensive audit spotted this potential issue and that you have a recommended course of action to rectify it.

If a reseller of products from ABC Ltd is saying that they are selling products from ABC Ltd then then would be telling the truth.

If they try to make it look like they are ABC Ltd or make it look like their site is ABC Ltd's site then they may be crossing boundaries.

Don't think that Google are likely to pick up on this sort of thing at this level and the local trading standards or equivalent would probably be the best course of action if ABC Ltd feel agrieved.

Facebook comments are locatable within Facebook but all testing I have seen/done has shown that they are not viewable via Google.

You can check by searching for a facebook comment you have made using site:facebook.com so it only returns results from the Facebook domain.

Interestingly another site has been register and the same email address listed but a half different name and very different location....not sure if this is of any use.....

Billing Contact Name:                        anson shawn
Billing Contact Address1:                    South Quebec Street,
Billing Contact City:                        Englewood
Billing Contact State/Province:              Colorado
Billing Contact Postal Code:                 80111
Billing Contact Country:                     United States
Billing Contact Country Code:                US
Billing Contact Phone Number:                +1.3037418888
Billing Contact Email:                       anson.x@[gmail.com](http://dawhois.com/index.php?query=gmail.com)

One obvious answer is to google seo and the town you are in e.g SEO Seattle and see which companies have managed to get themselves optimised for that.

If any companies look promising try searches like company name scam, company name problems, company name reviews to see if there are any known issues with the company.

If you have unique, relevant keyword targeted content on each site then I don't think you will have any issues with Google.

However the largest component of ranking well is related to links and this kind of approach means any inbound links may be splt multiple ways. It may be better to focus on the one site ensuring that it is fully optimised from an on-page perspective and also undertaking link building rather than splitting efforts between 3 sites.

It may be that using this add on has some benefits within Facebook search which is currently pretty patchy in my experience.

I would be more tempted by Andrew's suggestion of hiring someone, instucting them and then putting them to work rather than completely handing over control to a 3rd party - especially one based on another continent, where as many of us know, there are many dodgy link buidling and SEO outfits (there are many probably good ones too but we don't here about those).

Getting links from seemingly unrelated businesses will not negatively affect your ranking unless as mentioned below you suddenly gain a lot of links from dubious sources.

There is value in an authorative link even if it isn't relevant so i would recommend that you ask the schools that are your clients if they can link to your site. As well as the SEO value, someone may see it who needs a marquee for their organisation or event.

There may be other issues. Is the content the same on the two sites? Why should Google index both if that is the case? Also any inbound links gained may be split between the two domains.

Seems a little convoluted to me.

If there is something in the contract that will affect the client negatively or if the old firm is suspected of being likely to cause problems then it may be that the clients best interest is suited by employing a reputable SEO firm to work on link building to strengthen the link profile before cutting ties with the old firm.

There will obviosuly be additional cost by following this approach however this would need to be weighed up against the possible rankings fall / traffic fall that might occur if the contract doesn't protect the client from the sort of situation described.