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One of our sites is for a local Promotional Products company that focuses on local big businesses to set up accounts with. We are trying to grow our customer base with this site through use of a PPC campaign, but are unsure of where to send them. We were thinking about a page with content about what we do and our contact information, or putting together videos with this information to send them to. Does anyone have any advice for a killer landing page that not only is good for getting conversions for promotional products through PPC, but also could get us organic traffic? Thanks in advance for the help!

A competitor of ours is using dynamic keyword insertion for exact urls in our field. I'm not 100% clear on this, but isn't that not allowed in adwords? I am not one that usually turns in a competitor for shady doings, but I'm not sure what to do. Any advice?

We are putting together our marketing strategy for 2012 and I was made responsible for putting together the SEO  and customer experience goals for 2012. Over the past few months SEO has taken a backseat on the priority list as we have had other marketing goals we wanted to take immediate action on. We don't want to let that happen again. Our sites are rushIMPRINT.com and rushIMPRINT.ca. If anyone out there would be kind enough to take the time, do you see any glaring observations of our sites that need priority? Thanks in advance for any help!

Thanks EGOL, I definitely see your point. Do you have any suggestions to get reviews in B2B? We literally don't get any product reviews at all.

Hi all,

The website we run is B2B and we have a very difficult time getting customers to write reviews. We have some ideas in the works to get some organically, but I'm exploring the option of using Mechanical Turk. I want the reviews to be sincere, or at least somewhat insightful for customers, but mainly I'm looking for unique content. Does anyone have experience with this or advice on the matter? Thanks in advance!

Thanks for the advice EGOL! I will ask for references and see if they are involved in our niche in any way(even though we will almost definitely not partner with them). How does an amazon store apply to a subdomain? I'm not familiar in that process.

We were contacted by a company that claims they want to build us a local. sub domain that targets only local traffic and operate on a rev share model. I'm very weary of this and can think of many things wrong with it, but I was asked to look into it. I'm about to give them a call to see what they are all about, but I always get great advice from the moz community so I thought I'd reach out to hear your opinions. Thanks!

What information is taken into account for the SEOmoz organic traffic stat. Does this take into account everything that is not paid? Does SEOmoz offer me a way to track where each of those clicks came from? Is is possible that paid traffic is getting mixed in?

Our rankings have stayed pretty much the same. There has been some change here and there, but just the normal small fluctuations. We turned off some adwords campaigns, but this is from the organic traffic stat SEOmoz provides. I have had a suspicion this stat is pulling some adwords clicks for a while now. Is there something I have to set up to keep that data out?

Over the last couple of weeks the organic traffic on our site has fallen pretty significantly. With the latest update from SEOmoz it went down 25% this week. I know this can happen from time to time, but we have been pretty stable with our traffic for the last year or so for this particular site. We haven't spent a ton of time on it in the last month so the lack of fresh content could be a factor. I can't think of any reason we would be getting penalized. Is there even a way to tell if we are penalized?

Definitely helpful information, Donnie. I appreciate the articles and know that having link worthy content is important, but I am mainly looking for general advice on product page conversion optimization. I probably should have been more specific with my question. What should be featured in the product page template. I understand the concerns for high quality images and unique content for each product, but what about layout suggestions and features to improve the customer experience. Again thanks for the articles though, definitely will use some information read from them.

I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!

Thanks for all of the help! It's not that there's anything wrong with our on page links, and we have used analytics as a helpful resource. I'm just trying to learn best practice for all of the little things. Any other advice for homepage redesign is greatly appreciated!

Alright, so I would consider myself a beginner at SEO. I've been doing merchandising and marketing for Ecommerce  sites for about a year and a half now and am just now starting to attempt to apply some intermediate SEO techniques to the sites I work on so bear with me. We are currently redoing the homepage of our site and I am evaluating what links to have on it. I don't want to lose precious link juice to pages that don't need it, but there are certain pages that we need to have on the homepage that people just won't search for. My question is would it be a good move to add the meta robots 'noindex'  tag to these pages? Is my understanding correct that if the only link on the page is back to the homepage it will pass back the linkjuice? Also, how many homepage links are too many? We have a fairly large ecommerce site with a lot of categories we'd like to feature, but don't want to overdo the homepage. I appreciate any help!

I work for an eCommerce site and many of the vendors we get our products from have videos our their site that explain how the products work and the different features of them, ect. We really have done nothing with video marketing, and would like to create some of our own unique videos, but this will be impossible for the vast majority of the products on our site. We know from a content standpoint embedding videos from our vendors to our product pages will be beneficial, but at the same time it shows our competitors and other site visitors where we are getting our products from which we would rather not do. How will this effect us from an SEO standpoint though? Will it help us to have new content, even though it is embedded from another site? Or will it hurt us because it is not unique? Or will it have no effect at all? Thanks for you help!

Very helpful, thanks John!

We are doing a homepage redesign on our site and as I was going through the code I noticed no links are nofollow links. We have pages such as policies, contact us, links, about us and FAQ that we are not really concerned if anyone visits or if they are indexed. Would it be smart to nofollow these links? Also what other types of links would you recommend we no follow? We would like to get as much link juice as possible to our top categories, but don't want necessary pages to get forgotten. Also, do links higher up on the page get more link juice than items on the bottom of the page? Any knowledge or suggestions on the topic is greatly appreciated!