Product Page Optimization

[ClaytonKendall]

I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!

[DonnieCooper]

Here's a few of my bookmarks for the topic, I think you'll find them very useful

• content that appeals to a link savvy audience
• great content for product pages [WBF]
• Every site is link bait
• quality content questions

Does this help?

[ClaytonKendall]

Definitely helpful information, Donnie. I appreciate the articles and know that having link worthy content is important, but I am mainly looking for general advice on product page conversion optimization. I probably should have been more specific with my question. What should be featured in the product page template. I understand the concerns for high quality images and unique content for each product, but what about layout suggestions and features to improve the customer experience. Again thanks for the articles though, definitely will use some information read from them.

[DonnieCooper]

I personally try to think of CRO as a process rather than a set of standards, here's the best place to start in my opinion. This is a great quick start, and some pretty good general ideas to help get started.

Will you guys be testing once it's launched? If you want to, David Booth has a great course on for website optimizer on lynda.com.

[Sangeeta]

Perhaps you should add product schemas