Welcome to the Q&A Forum

Lina

I would look at it glass half full. I cant take a photo - so it costs me or clients 1,000's if not 10,000 for photography.  You clearly can - so cost effective and you can control what goes onto your site.  You are in a great position. Upsell original photography...

I also think though it is a factor it is not high ranking factor (yet!).

I also found a great WBF for you.    https://moz.com/blog/panda-optimization-whiteboard-friday  - states the position better than me!

good luck, photography is a great talent to have.

Hi

Have seen it impact many sites. Most down, a few up.  It is the continuation of the roll out or tweaking of the medic update.  So the first major update August 18, then March 19 and then the June one referenced.

It was poorly named as the medic update - it really should be called the "entity update" or the "trump update".  Most are saying it is about content - it is far more complicated than that.  We have recovered a few sites from the August update.  If your business sits within "YMYL" verticals - then there is plenty to be done.  Usually, the largest job however in time, is a content audit, and then a re-write as the content usually coming up short on audit.  The technical elements are just as critical from schema markup to uniform citations etc.

Not sure it helps, but your not alone.

Salavador

You can use survey monkey they have plenty of templates.

But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.

As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...

Often we get caught up in the technical looking at moz metrics and forget about the customer.  It is normal - I do it.  Worrying about competitors.  If a customer has a good site experience they will find you another customer! and it did not cost you anything...

The first thing is a bit tragic and may be frowned up - you need to set up a female address sarah@brandname.com.  I find if you ask for a link as a male you receive a low response rate. If the email comes from a female - then the response rate is reasonable. A personal choice.

However that is for generic link building.

Of the 75 URL's you have collected I would create a strategy for each one - they are that important!  A phone call, begging, swapping services - whatever you need to do..  it is actually good fun, you will meet some great people. If you get a chance drop into their office.  Do free psychic readings... whatever it takes.

Each of those links has great SEO value.  The reality is it is just hard work but play to your strengths you know what they are.

Maybe more complicated decision than asked.

To me and my clients it is about market share. As you know ultimately there is usually only one winner/survivor. Law of the jungle.

google -v- bing

pepsi v coke. etc,

I suggest you use adwords as one tool in the kit to strategically gain market share at a faster rate than your competitors - however carefully monitor the cost of client acquisition. At some stages it may get too expensive to chase key Adwords in the high season - due to bulging cheque books of competitors - but stay in the hunt as long as you can afford to. Do not go head on for the "main" keywords if you cannot afford it. Also get smart if you can't afford to go head on - use social media, mail outs, editorial, long tailed keywords - fight to the death.  A favorite of mine at the moment is outbrain. Never stop thinking about stealing clicks from your competitors. But never stop marketing at any time, just do it smarter. In high season you must be seen and heard as that is what will carry you through the slow season...

Not 100% clear on the question.

But I think what you are asking is "Does Google recognizes footnotes, etc?. which is where superscript is often used.  The short answer is yes, as I do not believe the size of words would have any factor for google in search. Referencing could only be a positive if only from a semantic perspective.

Hope this helps.

It is too broad a question to answer in detail.  Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.

This is still a great WBF on content - that will cover any rank brain concerns..

https://moz.com/blog/how-to-create-10x-content-whiteboard-friday

So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.

Hope that helps.

Pleasure - now go smash them..

1. What is Baiduspider?
Baiduspider is Baidu search engine program which is used to visit pages on the internet and build information into Baidu index. This enables users to locate your site when they perform a search.

2. What is Baiduspider’s user-agent?
Baidu uses different user-agents for different products:

| Name of Products | User-agent |
| PC search |

Baiduspider

|
| Mobile search |

Baiduspider

|
| Image search | Baiduspider-image |
| Video search | Baiduspider-video |
| News search | Baiduspider-news |
| Baidu bookmark | Baiduspider-favo |
| Union baidu | Baiduspider-cpro |
| Business search | Baiduspider-ads |
| other search | Baiduspider |

3. Will Baiduspider creates additional loading to customer servers?
In order to ensure the search results cover most of your pages, Baiduspider must keep the crawling at a certain level. We have been trying our best to avoid increasing the loading to your servers, and to adjust the frequency based on combined factors, such as your server's capability, your site’s quality and the update frequency of your site. If you find any unreasonable access from Baiduspider, please inform us athttp://webmaster.baidu.com/feedback/index (arab，thai，Português)

Hope this helps.

As Matt indicated very difficult to compare as it is rarely apple for apples.

An exact impression match would not be the same, unless in the same position & it appeared at the same time - which is impossible. It is a rare a paid ad appears every single time a page is searched and certainly not in the same spot. Organic again has its weakness, as the page may not be optimized for search - hence reading its impressions might not be beneficial as being accurate.

I am not sure you can choose anything as accurate as such, but often after we have optimized a page we get more impressions for that keyword - than say what semrush states. We use semrush as the target and try not to settle for less than what they state we should achieve. Most of the time it works.   WMT's is now the best way to measure impressions as it has redacted the double up count, where two urls' or more appeared on the same page.

What does WMT's state for impressions? In short to answer your question however use keyword planner or semrush as your base.

Patricks suggestions I think answer your query.

I googled airsoft and it seems strongly related to paintball & airguns. I would not recommend subdomains but keeping it on your main domain. Our experience in fashion is that the more products you have that volume exponentially increases sales. ie go with www.brandname.com/paintball

That said you appear to be leaning towards a sub-domain. As it has completely separate customer bases.

I would try and re-think that strategy and see if there is any way you can live with one URL. You will be dedicated to one purpose not focusing on 2 or 3.  Become the expert in airgun sports...

Let me know if have any queries.

There are two schools of thought on this.

One school is as you have adopted above, simply frame your title to the customer.  I do not 100% agree as I think there are competitive tensions between "customer v SEO" on various aspects of a site build. One is title - So personally I would delete words "in" as the 512 pixels in your title is valuable space and integral in informing search engines what your site does, so the search engines can match it to searchers intent.  The "in" does not add anything, it is superfluous. I personally prefer "web design london" as it is succinct and straight to the point. I already know you are based in London - so no need to tell me, web design london does that.

Your call, hope that assists.

Alvaro - has detailed it well.... Also add in Semrush.com and Keyword planner... then if it is a different market (country), I try and speak to a local.. as sometimes there are whole new phrases or words that you could never be aware of...

On semrush, if you know the competitors you can undertake alot of keyword research from reviewing the keywords your competitors are targeting...

There is nothing to be done about it, but stay the course. Unfortunately their are no credentials for SEO as such. So anyone can claim to be an expert.  Ironically it would be difficult to create a course as there are so many potential solutions given most sites have unique criteria.

All that said the new Search Analytics has given me hope in setting identifiable dashboards for clients - ie simply clicks per page. We are introducing that. Measurable and identifiable tangible results.

On worried - not at all, though some give SEO a bad name, good quality work leads to more work from word of mouth than is almost achievable...

Deedra

Two things:

Do you have access to similarweb? If you have a small budget, targeting the referral traffic of competitors for a client can be the cheapest starting point.

Secondly why not test taking brand name adwords offline for two weeks - with the new budget target some new keywords and see what happens to conversions?

The boys above have detailed the more technical aspects - the common issue is the length of the title.  1 pixel over 512 pixels and the title truncates as you have described above.  I have seen it truncate as you have described from 487 pixels.

I tested your example and that is 580 pixels. XYZ Company: Primary Keyword in Ontario Canada - XYZ Company

Hence on your example to reduce the pixel width and also for a better CTR I also recommend you use the pipe | and not the hyphen -. Plus you may need to extract Canada etc.

So confirming have you checked the Title is 512 pixels or less?  If still truncating test 487 pixels to be safe. I built my own title tester given it is such a common issue so I could measure the pixels https://www.predikkta.com/products/free-serp-optimizer-tool.html

Hope it is as simple as outlined above.   I add it is worth getting right as it has a strong influence on CTR.

Toby

A conundrum we face daily. Working through the long lists detailed above is arduous work and I will suggest a start.

If you have access do a site audit with moz or semrush. If access to moz review the moz trust score. After a site Audit you should have a better understanding of some technical issues but there are two factors that I address asap page speed. Just checked your on tools.pingdom and it was below 2 seconds which is excellent.

The second aspect which I suspect has high relevance is bounce rate.  I would imagine bounce rate could be a factor for your site from a quick look at the home page. I am not sure whether the site is a shop, info brochure on ear plugs etc. I did not see a CTA. So if your bounce rate is above say 50% I would be studying GA for behavior on the site. Work out what page customers are dropping off, and then dedicate your self to getting the customer to move to the next page.  Follow them all the way through to a conversion. If not enough traffic ask family or friends - though they can be brutal.

There are plenty of other items on your list - but understanding your customer and how they are interacting with your site is vital - and creating a deep connection with the right customer is integral to sustained success. If people have a good on site experience they will talk about your site and come back.

Ask away for clarity on any point.

James

For a free report I would start with website.grader.com - a couple of screen grabs, Rand backed it a few weeks ago. For a very low cost report I would use semrush.com.

Hope that assists.

I am a little confused.

Are you saying that an exact copy of a unique page you have created on your website is on another domain name (which you know nothing about) and then that site is linked to your site, ie via a backlink?

No, it is not worth doing.

https://support.google.com/webmasters/answer/93713?hl=en

Regards