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Sorry I wanted to find something more formal, this link below is a better strategy or more formal to use to review your site, than my comments above.:-

https://moz.com/ugc/8-reasons-why-your-site-might-not-get-indexed

Lets get the site indexed!

Hi

No your sweet on the redirects/301's - many sites have 95% redirects from http to https for example.  So no chains and you  are fine.

Well my view on above is that advice on a hierarchical structure is dangerous.  Our job is to always adopt a "first do no harm" approach. We have many clients - no hierarchical structure and awesome rankings.  Do we very slowly build hierarchical structures into them - yes. It makes life easier for all. But would we touch the top traffic driving pages - 100% no. It is too high a risk.  So you need to do a  proper evaluation of the site and what pages are ranking - getting clicks and what are not.  There may be sections, a low risk that can move into a hierarchical structure - start there.   But do not make a change for change sake to follow what is now good practice.

Hope that helps.

Hi

Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

James

SEO London, appears natural to me.  But that would be in the Title Tag, once. Your H1 is what I assume you are talking about? That could be Search Engine Optimization Experts, London, or skip the London. They dovetail.

It does matter what your competitors are up to. Old school, but you could do a keyword density analysis of the top 20 results and see if you can identify any trends.

Exact match is still powerful, but too many exact matches may lead to being penalized. So it has to be natural and inviting and better still answer the customer query.

Hope that assists.

Are you familiar with Hummingbird?  It sounds like it is applicable. As they are a competitor they are likely using synonyms to rank for those keywords.

Below are some articles on them.

https://moz.com/blog/hummingbird-unleashed

http://searchengineland.com/google-hummingbird-172816

The balance to understand fully needs a competitive analysis. Likely backlinks and the anchor text. But it is hard to guess from this afar. That said to answer as best can, I will go hummingbird & backlinks.

Backlinks are plain hard work. There is no easy way's anymore.  Below is a link setting out some information.

https://moz.com/beginners-guide-to-seo/growing-popularity-and-links

The first thing I would suggest is use to moz and check out where your competitors get their links from. Then see if you can obtain links if the sites are relevant. Secondly type in your keyword - and then review the first 75 sites that come up on google - and see if you can get links form those sites. Thirdly family & friends.. and relevant sites you know people from.

The easy way to remember links - is if anyone offers you alot of cheap links, - then it is bad for you site. You are off a low base, so in a good position, so you should know every link that  is directed to your site.

Hope that assists

Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

We use Brand in all Title tags.  - ie | Brand

If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

Hope that assists.

The customer has to come first.  So the landing page must resonant with the customer.

In the "body" as you say, I might not use it.  Hummingbird, has given us a variety of ways to make the point, without repetition. What I would do, if it is competitive space is do a keyword density check on the other sites that do rank.  And also write down why you think the top 4-5 sites rank for that keyword... quality backlinks, video, awesome landing page... Do a decent competitive analysis.

Then I would review where I stood in comparison. There is no silver bullet, just hard work.

You have limited resources so first need to focus on best opportunities.  I just do not know what they are.  Do you have an SSL, is you loading speed for your home page under 2 seconds... ? They are all considerations I would make... on top of a competitive analysis.  A starting point should be a site audit...    https://moz.com/blog/technical-site-audit-for-2015

My view is make a list of to do's and just work through them... do it properly and it always works out...

Title tags are critical as you have pointed out. Like everything in SEO they have two competing features. The first is SEO - the words in the title are integral to tell google what you website is about. The second competing feature is clickability.  Often click ability and SEO do not "intertwine" neatly.

A basic and strong title tag would be

Important Keyword | Second most important Keyword | Brand name

Psychic Readings | Online Tarot or Chat Readings | Zenory (487 pixels)

The title should be no more than 512 pixels long, otherwise it usually truncates. So if you send through a couple of options as per the above. Happy to review and discuss with you.  When "deciding the title" you should always keep an eye on your H1 as they are related.

Ask away I love title tags and meta descriptions.

Yes - it relates to the quality of the links.  Hence if you get high quality links from sites that are relevant to limousines - then Moz trust should go up.

https://moz.com/learn/seo/moztrust

Joe has made great points, but start slow, and start to create a process you are happy with. I personally get more excited sometimes over securing a link - than sending out a bill for 40K... so they are hard work but very rewarding. Plus they improve the value of your actual url let alone the business.

happy to do it online - ie through Moz blog.  Post your website address and will have a look.

Hi

On traffic decline there have been some major updates, August last year, March 12 and June 4 this year.  Do any declines or changes in rankings co-inside with those dates?  Or does the decline date within days of site changes?

Secondly, are you targetting these terms on the same page or on different pages?

Regards

Edward

Your current title chases a more niche market - "online psychic readings" as compared to "psychic readings".  So any change to the title - ie deleting online - at the start could impact how you rank now for online psychic readings. It is actually a treacherous game playing with titles - especially if you rank well in key areas.

ie Big companies would do it, only whilst simultaneously running a massive above the line advertising campaign etc. Every click counts, cant afford to lose one.

Am trying to make the point a change to title is not to be done lightly. I built a tool so I can review titles, independently here is the link https://www.predikkta.com/products/free-serp-optimizer-tool.html - you can measure pixels and also see what your Ad looks like next to competitors.

All that said on your examples if you have created some strong backlinks I would jump to the latter one. But I am v concerned about your domain authority. Accordingly I would target niche until you have built up your DA a little more.  I am conservative though. ie the below title is 500 pixels. Then perhaps your H1 "psychic readings".

Online Psychic Readings | Tarot, Astrology & Chat | Zenory

Moving forward this way you keep your primary keyword insitu whilst keeping working on DA for the key pages.

It is a very difficult and nebulous business advising on titles. So you know your site best and what risks you are prepared to take.  The key focus for me looking at your site is DA, everything else looks reasonable...

Ask away though. Hope this is not too muddy.

I think each post should be considered on its merits.

Some posts become topical 12 months after you have written them. A good post, if it has relevance today is worth re-publishing.  So in my view do not be hamstrung by rules, if you think the post is relevant today... then re-publish.. Often we see a greater number of hits on re-posts especially for emerging sites. Similarweb is a classic for re-publishing old blogs.. and turning readers off. Moz however is the essence of perfection, as being mature they never do... if so only updated to upskill us..

Hope that assists.

Bob

I love two sites .. ... airbnb is my favorite site..

https://www.airbnb.com.au/

The second, for layout and ideas is:-

http://www.squarespace.com

Hope that assists. ps do not like squarespace as a platform and not on airbnb.... !

No is the short answer.

Below is a great article detailing the dangers of directories.

https://moz.com/blog/web-directory-submission-danger

If you want a great contemporary webinar on link building. This came out two days ago on the 18 June from the guys at page one power. I like to break up the reading with a  webinar every now and then!

https://www.youtube.com/watch?v=n39BPLmMiY4

Hope this helps.

Edward

You should have a read of this blog post - considering your international expansion. I am firm believer in the one domain if at all possible concept.

https://moz.com/blog/why-cctlds-should-not-be-an-automatic-choice-for-international-

No google cannot pick up your voice (or not that we know about!).  Here is a great link to have a look at.

https://moz.com/blog/building-a-video-seo-strategy

I think the answer you looking for though is transcription of your video.

If you look at each WBF - Moz transcribe the video and it is beneath the video. google will crawl the written content and that facilitates best seo practices. iframes are nasty for google to crawl so video is a tough one.

This is still one of my favourite WBF's and it deals with video.  Have a look, I am sure it will set you on the right path.

https://moz.com/blog/panda-optimization-whiteboard-friday

Hope that assists.

As Stratmark has stated that is the million dollar question.

I use intuition and combine the following:-

On tools:-

The two primary tools I use are "Semrush" & "Similarweb" - I then cross check with various of the Moz tools. Combining the excel spread sheets of semrush & similarweb is fascinating and often provides significant keyword signals.

That said it is more than keywords it is their overall strategy if successful or above you needs to be understood.

Source Code:-

Review their source code - it is gold for finding how a company operates. ie If they use Optimizely they are probably getting traffic but not converting well. Hence focused on the user experience. So it maybe the same problem as yourself... non-conversion. If they are using Bounce Media - they have alot of money to be spent on paid but have no internal expertise and are are hoping volume will succeed. Lucky dip. So forget them.

Google:-

Most SEO companies spend their time bragging about a client or a success on their blog or website. They often give away insights - % numbers, in short gold for competitors or for to learn about a competitor. I often I find the best insights including keywords or areas of focus from combining source code and then reviewing the blogs or customer stories on the SEO companies websites.

Linked In

Find out who the Competitors Digital head, or Marketing head have in their connections - again often the people they join agencies or people within - then they detail in their profiles "their strategies". People are lazy and generally repetitive ie they use the strategy once and then repeat it with different companies. Once you know the strategy then it is easy to understand what they do to drive traffic. How they are going to chase it.

The Interview

This is my personal favorite (may get me moz blacklisted) - but just go in for an interview with your competitor - so if they offer up a job, send in a resume and go for the job. Then all I do is ask 100 questions... What is their most important keyword!  They will tell you...

Overall hard work, alot of fun. Relentless never give up until the competitor is crushed!  Any questions please feel free to ask...

Here is a blog post with the same question, or close.

http://moz.com/community/q/linking-between-your-own-websites-yay-or-nay

Hope it helps, ask if need any clarification.