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I also saw a drop in many of my client's DA with the most recent indexing, but I would agree with Eli – I work with small businesses, and so few of their links are of high quality, meaning it's likely Moz's index will be leaving them out.

Like you said, you're going to want to redirect all http versions to https. And then redirect all www. to non-www – which you can usually accomplish by setting your non-www as the primary domain.

Depending on where your site is hosted / domains are registered, there will be a few different ways you might go about this. My agency uses WPEngine to host all of our sites, and they make it super easy. Regardless where my site is hosted / who my registrar is, I've always had a lot of luck chatting with their support team.

For more specific redirects, we utilize the Redirection plugin.

Is that helpful at all?

Here are my two favorite guides:

From Moz: https://moz.com/beginners-guide-to-link-building

From Backlinko: https://backlinko.com/link-building

I definitely understand.

My agency works with premium themes / child themes and find that while many are very clunky and bloated, we don't notice any issues with the code not being clean enough. When using pre-built WordPress themes, we find it's important to utilize canonical tags when necessary, always check on page speed, and to noindex unnecessary pages. We also use Yoast SEO plugin, which will cover some themes' faults.

Having said that, I'm not a developer, but I'm sure there are themes out there with invalid or unfriendly code.

Yoast has a good post on choosing WP themes: https://yoast.com/perfect-wordpress-theme/

It's really hard to give a general price estimate for a custom theme v.s. using a WordPress theme and utilizing child themes.

I would say you can expect the custom theme to be at least double the cost, but again, there are countless factors to consider. You will most likely be looking at more maintenance with the custom theme, but it will largely depend on how your developer codes, how many plugins they utilize, whether they build custom plugins, etc...

Here are two (again very general) pricing guides that might be somewhat helpful:

• https://www.elegantthemes.com/blog/resources/a-general-pricing-guide-for-wordpress-websites
• http://www.wpbeginner.com/beginners-guide/how-much-does-a-custom-wordpress-theme-cost/

In general, I would say you should stick to one topic per heading, and utilize sub-headings for sub-topics.

For instance, a page title of "animals" might be an H1 heading. Beneath that H1, you might speak to different animal classes like "mammals" and "reptiles" under H2 headings. And beneath those H3 headings, you could talk about specific animals under H4 headings.

Having said that, based on quotes and tweets and Q&A sessions with Google staff and other experts that have floated around over the years, I wouldn't place too much weight on how you structure your headings, just as long as you're making your content as easy as possible for users to consume.

Here are some helpful articles:

• https://www.hobo-web.co.uk/headers/
• https://yoast.com/seo-basics-how-to-use-headings-on-your-site/

That makes a lot of sense if you have multiple photos for a single item – didn't consider that.

I've never encountered a request like this, and I've never heard that this could be considered a best practice.

I think you're right in saying the image size isn't necessarily helpful from an accessibility standpoint. And if it's not serving to make a web page more accessible, it's probably not necessary. I'd be interested to know your client's reasoning for the request.

I think there is a very slight different between Google's "People Also Search for" and "Related Searches" features.

It's my understanding that "Related Searches" is mostly fueled by current top searches and trending searches. Which may explain why a search query you're seeing doesn't yet have a very high search volume.

On the other hand, "People Also Search for" feature is powered by Google's Knowledge Graph.

I hope that's helpful!

Great question – I've noticed for Whiteboard Fridays that Moz will use Wistia to embed a video in their post, and then post a video to Youtube, like you are suggesting. I would bet Moz has put a lot of thought into their strategy for video.

Here's a post from a few years ago that should be helpful – not sure if it's the post you're referring to: https://moz.com/blog/video-seo-post-rich-snippets

Here's a good infographic from Marcus Miller on Search Engine Land: https://searchengineland.com/perfect-local-seo-landing-page-infographic-251604

And some more good information from SEMRush: https://www.semrush.com/blog/local-seo-for-multiple-locations-everything-you-need-to-know/

And of course, a solid Whiteboard Friday from Rand on the subject: https://moz.com/blog/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-friday

Hello!

I imagine someone from the Moz product team will jump in here and give you the best answer soon.

My understanding is that the first from your team to set up the account will more than likely be the "Account Owner."

And your subscription will depend on whether you're paying monthly or yearly.

Hello!

It's important to note that Google does its best to give users exactly what they're searching for, and is aware of searchers location (for the most part). So a search for the query "tipi camping" from the lake district – if Google sees the search as a locally intended search – the searcher will more than likely see local results, like yourself.

So for starters, I would ask how you've seen Google treat those keyword searches – when you search for the query "tipi camping" from the lake district, do you see local results, or more general knowledge and national results?

Within your Moz campaign, I would make sure you're tracking for both "tipi camping lake district" nationally, and also "tipi camping" locally for your service area. If you're optimized well locally, and Google interprets the keywords you're seeking to optimize for (like "tipi camping") as a search with local intent, you most definitely have a shot at beating out those bigger brands.

So I would say not to worry too much about that search volume or the national competition for said keywords, but to put more focus on local optimization, citations, a stellar Google My Business profile, etc...

Is that helpful at all? Make sense?

Hmm, that's a legitimate point.

I haven't read anything on the importance or limit on # of links recently, but this Moz post from awhile back says you should usually aim to keep it below 100. It also has some good insight behind the reason that's the recommendation in regards to page rank, and creating a hierarchical structure that makes sense.

I'm interested to see if anyone else has any thoughts!

Hello!

In an ideal world, I would recommend looking at your analytics or interviewing customers to see how they interact with your site. Do they already know the exact product they're looking for? Or are they less familiar with the industry and in need of details and information on the over-arching category?

I personally like the idea of having a kind-of landing page for the product category – Solar Window Film – with some good quality content that answers frequently asked questions on the subject. From there, link to the individual products. This will help you rank for the more broad search term, while also allowing you to rank for the individual product.

As for whether or not to also display these as sub-nav items in your menu, I think you could do that as well if you like. To cater to the user who is already familiar and knows what they're looking for.

Hope that helps!

Hello!

To start, I love your flight animation on your homepage!

I'm sorry, but just to clarify: you were ranking very well for some keywords (results showing your site on page 1 or 2), but after just a short period of time, you are no longer ranking at all?

I will say, the only thing I've noticed on your website, without too much information, is that you have (from what I can tell) a very low domain authority. So I would assume you have very few links to your site, if any. Moz's Open Site Explorer doesn't show any backlinks. This is where I would start, to establish some credibility and authority.

If you can give any more information, I'd be happy to help you process further.

When you say "connected," you mean the blog lives ON your company site. For instance: your-site.com/blog

I would agree with ILNA and say, without any more information to go off of, it is more than likely worth it to clean up and continue to keep updated with quality and relevant content.

You once were able to "demote" certain pages from being listed in Google's sitelinks, but Search Console has since removed this feature. Google's algorithm does its best to cater your sitelinks to the searcher's intent. Check out their update here for some more insight.

I would first ask if you are ranking #1 for your brand name. If not, that's where I would start.

If you are, the next question I'd ask is have you submitted a sitemap to Search Console?

If you have submitted a sitemap, the next step would be to make sure your navigation and content structure is obvious, clear, and well-organized. I would also work to internally (and externally) link to the pages you'd most like to see in your sitelinks. Google will more than likely take this as a signal to know which of your pages are the most important. I'm sure there are many other factors that go into which sitelinks display, but those are the few that you have the most control over, in my opinion.

Hope this helps!

Man, that's tough. Just in general, I would say it's really tough to (ethically) guarantee page 1 results within 6 weeks - if at all.

I might recommend having a conversation with your client where you ask if they are aware of the kinds of tactics / activities these other agencies will be performing for them. Lay out your plan, and be up front about what kinds of results they can expect with a potential timeline. Encourage your client to ask the other agencies the same. In my personal opinion, if these other agencies might be doing unethical work, and your client is okay with that, that client may not be the best fit for you.

I'd be interested to hear what thoughts others have on client situations like this.

Right, I would go easy on your anchor text focus / continuing to add self-submitted links to your profile.

Like Igor said, I would recommend going after some natural links, using simple (but natural) link building strategies like pushing the page out on social media and sharing it with sites who write on similar topics. Perhaps searching the web with something like Fresh Web Explorer for opportunities to share your page with sites focused on a similar topic. You could also using something like Screaming Frog to identify broken links which were formerly pointing to a similar piece of content.

Lots of ways to go about link building, none are very easy, but I wouldn't recommend continuing to add low quality links to your backlink profile - even if they have optimal anchors.