Hello, I'm looking for any new ideas or experiences that might help in generating a knowledge panel for a brand query. I'm working with a company that has a strong brand, over 200K searches for the brand name alone each month, but they don't have a knowledge panel. When you search the brand name, the right side of the search results is just blank white space.
Here are some of the things they do have, which tend to trigger a KP:
- Well built-out Wikipedia page
- Pages on Wikidata, Freebase, Crunchbase
- Home page organization schema
- Home page schema using sameas to connect the company to their social profiles, wikipedia page, and Freebase and Wikidata
- Hundreds of mentions in national press outlets
- Verified Twitter and Pinterest profiles (the same type of verification celebrities get)
Generally, this all (and maybe even a lot less than this), would trigger a KP when you searched the brand name, but it just doesn't. No branded queries trigger a KP. It's interesting, because even the three smaller companies that they've acquired had (and still have) knowledge panels when you search those brands.
So, I'm wondering if anyone has seen or worked through this behavior before? Or, even if not, any thoughts or ideas that we can do to nudge Google towards a KP for a branded search?
Thanks!