It looks like I wasn't clear about the question but you still helped.
We are doing like a 10-part "Best 5 Products" (Best Red Shoes Blog Post, Best Blue Shoes Blog Post, etc) that includes the best products in different categories (each different blog posts) along with a buying guide like consumer reports. There will be a beautiful 10-button menu at the top that organizes the whole review. Goal is to do such a nice job it's not scalable. We'd like to draw off of external sources as well as our own interviews.
Except for consumer reports pretty much all the reviews are done by competition.
Maybe we could say that we pull from a variety of sources off the web through this consumer reports article combined with interviews.
How do we do this and word this? We don't have much in the way we can do with external bloggers this industry.
Thanks!