How to make second site in same niche and do white hat SEO

[BobGW]

Hello,

As much as we would like, there's a possibility that our site will never recover from it's Google penalties.

Our team has decided to launch a new site in the same niche.

What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.)

We won't have duplicate content, but it's hard to make the sites not similar.

Thanks

[BlueprintMarketing]

talking about taking the new site and building it using white hat tactics that were implemented after the penalty in which the original site has yet to return from.  I know that creating sites that are essentially going to be the same but contain unique content just to get better rankings is against the rules.

if you remove the first site after building the first site using white hat methods currently employed on the existing site

( I should say domain because that's what's coming down to right?)

it would be in your best interest to remove the first site when the second website goes live.

I know this is not the ideal situation because you probably have some good Backlinks on the original but having two sites that are competing for the same niche owned by the same person/company would be competing for the same place in the SERPS I believe would be considered a method of rigging the system.

if you have one site that is completely fine if you have one that is going to go after different niche that is completely fine.

I am basing this on an e-commerce client of mine who had competitor selling the exact same product with unique content across three domains.

The client reported this to Google and the spam team acted or there was an incredible coincidence because two months later sites reported could not be found in Google's index.

I that is of help,

Tom will

[BlueprintMarketing]

with all that said I think if you go after a slightly new niche or offer things from a different angle you're obviously doing twice the work.

Are you concerned that if you 301 redirect you will be bringing the penalty over?

sincerely,

Tom

[BlueprintMarketing]

this is older but

http://googlewebmastercentral.blogspot.com/2010/11/best-practices-for-running-multiple.html

https://www.webmasterworld.com/google/4557285.htm

and this discussion of tactics used to do what are considered now black hat

http://www.nichepursuits.com/should-you-host-all-your-niche-sites-on-the-same-hosting-account/

it is no ok in Google ad words either

sorry for all the posts,

Tom

[BobGW]

Tom,

I appreciate the responses and they make sense. I don't see a solution. I don't see our current site ever pulling out of penalty no matter what I do and we've got an income off of it.

Any ideas?

[BlueprintMarketing]

I'm sorry to hear that I would recommend requesting the people linking to your existing site that are using high quality powerful links to update the back link to point to your new site.

the advantages of dealing with people with legitimate sites are they are much easier to find and will actually help you with these types of things. It's not the nightmare that it is trying to get a hold of a blackhat webmaster.

Outside of creating a 100% legitimate website with a slightly different niche may be content, inbound marketing whatever buzzword you want to use for the very short time I hope it takes you to get your most powerful white hat links to point to your new website.

Removeem.com It is a wonderful tool for finding the names and contact info of webmasters you can use it to make a polite request saying that you have a new domain and you would appreciate if they would please update the link pointing at your site.

After you have taken the best Backlinks away from your existing site I would move to your new site.

I would also be upfront about moving place text saying you are changing domain names in a  conspicuous location on your site.

If you feel that your livelihood is being jeopardized by this I definitely can understand I would then really put 110% into creating some top-notch content and user friendly/mobile design on your new brand. When you go live you want to really have something better than what you had before.

I'm sorry I don't know any methods that would be instant but I would consider using pay per click to soften the blow.

I hope this is of help,

Thomas