hi guys I think I found something interesting,
I happen to be fiddling around with setting up the server earlier today and using any cast DNS with DYN.com the reason I mention this is there was a setting called local IP which asked me for my exact whereabouts. This has led to me googling articles seeing if it affected SEO according to what I've read it does
now I use dyn.com, ultraDNS.com,'s ergo and just bought DNSmadeeasy.com
http://www.askdavetaylor.com/can_dns_changes_affect_search_engine_results_placement_serp.html
this one actually references Australia and Matt Cutts of Google a great combo for what you're asking about
http://seoforum.net.au/SeoBlog/2011/06/07/does-hosting-ip-effect-local-search-listing/
http://www.zerigo.com/docs/managed-dns/geodns_continents_countries
now you want to stay away from the very broad questions like country given by the link above
because of this reason
http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/
I can tell you that I was asked by this software running the light edition for LOC that requested my latitude longitude as well as my height from seawater
http://dyn.com/dns/dynect-managed-dns-lite/
Neustar.biz the parent company of ultra DNS has this interesting information that and more
http://www.neustar.biz/enterprise/digital-marketing/what-is-localized-web-content
https://www.ultratools.com/tools/yourIPResult
Continent: North AmericaCountry: United StatesCountry Code: USCountry CF: 98Region: State: State Code: State CF: DMA: MSA: City: Postal Code: Timezone: Area Code: City CF: Latitude: 38Longitude: -97
About this Tool
(it by Quova)
now owned by ultra DNS or neustar http://developer.quova.com/
The Internet Assigned Numbers Authority (IANA) delegates Internet resources to RIRs (regional Internet registries) who, in turn, follow their regional policies to delegate resources to their customers. Each IP address on the global public Internet is administered by one of the 5 RIRs within a particular region of the world. As such, each globally routable IP address is associated with its RIR's region, and the RIR's allocation policy results in an IP address being associated again with a specific country or region with a country. This association is typically "soft" and is simply a function of the assignee's location. The Geo-location & Country Lookup tool attempts to pinpoint which country an IP address appears to be "associated" with. Note that Geo-location information is usually only accurate up through the RIR's direct assignment. For example, if an RIR allocates a block of IP addresses to a large ISP in Quebec, but the ISP assigns one of those addresses to a customer in Vancouver, the location of the IP address will be reported as being in Quebec.
last but not least for a much less expensive alternative but something that apparently still does the exact same job take a look at DNSmadeeasy.com
"The Global Traffic Director from DNS Made Easy provides geographical source-based IP routing which allows the administrator to optimize traffic flow based on the geographical location of the end user. Traffic can be regionally divided among different servers or data centers which can greatly increase the performance of DNS by segmenting traffic."
http://www.dnsmadeeasy.com/services/global-traffic-director/
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