Find New Keywords Tool - Information is not accurate

[speakcreative]

When using the Find New Keywords tool, the information listed for Rank is often incorrect. I attached an image with two screen shots. One from the Find New Keywords Tool and the other is a Google search results page.

In Incognito mode, I searched for the third item on the list, "Speak Creative Memphis." The results put us at #1 for that term, but the Keyword Tool shows that we're #4.

Can you help me understand why there is a difference?

keywordtool-ss.jpg

[BlueprintMarketing]

The reason for this is google puts more power in the first words "Speak Creative Memphis" the other is you did not use a , it should be "Speak Creative, Memphis" not "Speak Creative Memphis" and Facebook has a page rank like no other. Google thinks that's one keyword. Hope I have helped, Tom

[BlueprintMarketing]

Your #1 on SEOMOZ http://db.tt/7RbO3SxF shows what I got

[MeganSingley]

Hi Jacob,

This is Megan from the SEOmoz Help Team.  I spoke with one of our engineers and found that the rank section of 'Find New Keywords' isn't referring to rank in the traditional sense related to the SERPs.  What the 'rank' refers to in this instance is the rank of that keyword within the keywords sending traffic to your site.  So, "Speak Creative Memphis." is 4th in sending you the most traffic out of the keywords on the list based on the number of visits last week.

Sorry this is confusing!  I'll definitely see what we can do about making this more clear.

Cheers!

[speakcreative]

Thanks, Megan. That makes perfect sense. I appreciate you making that more clear!