Questions
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Do onpage named anchors play a part in SEO?
I use them a lot. I have not done detailed studies for with/without on same page. The pages where I use them compete powerfully in very difficult root-keyword SERPs and also pull in tons of long-tail traffic. So, speaking from my gut, in my opinion, they are second only to the <title>tag in their on-page optimization power. </p> <p>I am using them a lot, but I am not using them enough.</p></title>
Intermediate & Advanced SEO | | EGOL1 -
$2000 for trust badges, is it worth it?
I'll give you my non-SEO advice here as all the answers above are good from an SEO perspective. I personally don't believe in them. From a security standpoint they don't actually prove anything. I can show you 1,000's of insecure sites that carry big name trust badges. Whenever I see a site prominently displaying a trust badge I always think they are trying to compensate for a lack of security with a giant sticker. On companies you would generally trust like microsoft, vmware, google, amazon, etc there are no trust badges displayed. I think a nice statement in your policies about security is a much better move. People who are already security conscious can seek out the information while users who weren't worried about it in the first place won't be freaked out and security snobs like myself won't think you're trying hard Ps. feel free to drop me a line if you need any security advice. -Nick
Conversion Rate Optimization | | NBGnetworks0 -
What is the recommended way to save Image Files in WP?
Agreed with everything said here. The default Media uploader for Wordpress is the best to use unless there's something special about what you're trying to do with the images. As Bradley said, optimizing images is important. http://wordpress.org/plugins/wp-smushit/ is a popular plugin that will let you do this as you upload images.
Intermediate & Advanced SEO | | KaneJamison0 -
Should (and could) a nation wide store compete on local terms?
Hi Beytznet, Some questions: Is your national business virtual (like an e-commerce website) or does it have actual, physical locations where face-to-face business is transacted with customers? If you have physical locations, does each have a unique address, not shared by any other business? Does each physical location have its own local area code phone number? Some advice: If you do have staffed physical locations at which in-person transactions happen at unique addresses with unique local phone numbers, then you qualify for inclusion in Google's local index. Think of a chain store like Whole Foods. It has a corporate website, but also has a local listing for each of its locations. This would be the model any such chain would follow. Appearing the local results will depend first on the fact that Google already shows local results for your queries. If Google doesn't already provide a local pack of results for your queries, there is no way to prompt them to do so. If Google does show local results for your desired queries, then you must pursue high rankings via a variety of efforts including, but not limited to: Running a strong, excellent website that works to build authority Creating a unique landing page on the website for each of your physical stores, with the complete name, address, phone, preferably encoded in Schema markup Creating a violation-free Google+ Local page for each of your stores and linking each listing to its respective landing page on the website Creating citations for each of the stores on third party local business directories. Earning reviews Earning links, doing social outreach, video marketing etc. If you do not meet all of the requirements I've mentioned, you do not qualify. You can read the complete Google Places Quality Guidelines here: https://support.google.com/places/answer/107528?hl=en Hope this helps!
Intermediate & Advanced SEO | | MiriamEllis0 -
Should we NOINDEX NOFOLLOW canonical pages?
100% agree with Alan here as the purpose of rel=canonical implementation is to hint Google about the non-preferred pages (the duplicate or near duplicate pages of their original versions or the preferred ones) and not to index them. Best, Devanur Rafi
Intermediate & Advanced SEO | | Devanur-Rafi0 -
Is there a limit to images file names?
I agree with Sean - I've never heard of an official limit to image filenames in terms of length alone. Since the file name is almost always part of the image URL, you could be running the risk of too-long URLs but that's a relatively minor problem. I would make extra sure that your file names don't appear keyword-stuffed, though - so watch out for things like repeating keywords or having all variations of a keyword. There's a big difference between widgets-extralarge-round-blue-widgetmaker.jpg and blue-widgets-best-blue-widgets-blue-widgets-online-free-shipping, if that makes sense. Other than that you should be fine.
Intermediate & Advanced SEO | | RuthBurrReedy0 -
Structure: Should an eCommerce blog have main menu links to each of the store category pages?
Hello BeytzNet, When people, including Matt Cutts, explain how the flow of pagerank works they tend to do it in simplistic terms to avoid confusing the situation, and to make sure that everyone understands the fundamental concepts. Yes, at a fundamental level, the more links on a page the less pagerank flows through each of those links. However, it is quite a bit more complicated than this. Navigation links are treated differently than in-copy links. Footer links are treated differently than those at the top of the page. Sitewide links are treated differently than single links, etc... When looked at this way, you can see how a link from within the body of a post is going to probably flow much more pagerank than one of the site-wide navigation links at the top of the page. I agree with Maximillian that you should think about the best experience for your users. Here's an idea if you don't mind creating a totally separate page template and navigation... Just show the top-level category page navigation on the blog instead of the complete drop-down list to sub-categories. This will drastically reduce the amount of links on the page while keeping the visual user-experience much the same for continuity and convenience. You can put the blog navigation in the sidebar. That said, there really is nothing "wrong" with changing the look and feel of the blog from the main site if that is what you want to do. Just think about the visitor who has five items in their shopping cart already and decides to click on a link to a blog post, which then feels like a totally different website.
Intermediate & Advanced SEO | | Everett0 -
Which eCommerce site you consider using best practices? Site we can learn from
Hi BeytzNet. It would help to know what scale of e-commerce you are curious about? I think the online retail industry needs some new terms. The brick-n-mortar retail industry has a nice collection of easily understood terms. We all know the difference between a big box store, a mom-n-pop shop, a franchise, a boutique, a chain store, a convenience store, and a resale shop. But online retail seems to just have "e-commerce sites". An online store with 50,000 products is a whole different beast than an online store with 50 products (or at least it should be) - and they should have different names. Maybe Mega-e-commerce for the 50,000 item store, and Micro-e-commerce for the 50 item store. Then we could fill the gaps with Mini-e-commerce for the 500 item stores and Middle-e-commerce for the 5000 item guys. And boy is it hard to find good e-commerce systems for the 50 item stores. Something like Magneto or BigCommerce is overkill. But systems that are friendly to Micro and Mini-e-commerce are out there if you dig deep enough.
Conversion Rate Optimization | | GregB1230 -
How do Nation wide business win Local?
Tady to mají hezky udělané Květinářství Praha a hlavní strana je takto Rozvoz květin nebo jse mnašel ještě tuto stranku https://www.kup-kytici.cz/ a tady je to lokalizované na jednotlivé město rozvoz květin Praha
Intermediate & Advanced SEO | | Dudy10 -
What do you think of this post? An ordered article or not???
The links to sprint I am seeing are nofollowed. There is also a tag on them that suggests that they are being automatically inserted by software as part of an advertising program. If that is correct then it is similar in nature to the way that programs like skimlinks work. They look for particular terms and place monetised links on them. If those links are no-followed then that would seem to be totally acceptable under Google guidelines. What they don't like is selling links that "pass page rank", which the nofollow prevents. If you wanted to pursue that sort of approach then there are a number of programs and plugins that do this. Personally I prefer links styled in such a way to be styled differently, so that users can understand which links are paid and which are editorial.
Intermediate & Advanced SEO | | matbennett0 -
How do Infographics provide links? (example inside)
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal. 9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer. Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
Moz Tools | | KaneJamison0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
I do often agree with your assessment and perhaps I should have worded it as "you might want to consider" instead of "make sure". Its because in certain circumstances, having a blog post about something like "5 Reasons the New Toshiba Laptop is Awesome" with a link to your ecommerce page selling the product could be considered a paid link or the post may be seen as an advertorial. Because you sell laptops and you're writing a blog post about laptops that includes a link to the sale of laptops on your own site, there is concern it _migh_t be devalued especially after all the news concerning press release links and advertorials in recent months. Of course, much of this is conjecture and the more I think about it the more it would seem that the people I've seen concerned about being hit for something like that are people that have been doing other, more sketchy things.
Web Design | | MikeRoberts0 -
When to Trademark a site?
Please keep in mind this is just my opinion/experience and no advice (you might need a lawyer for a reliable answer on that issue): To register a site as a trademark seems to be a very tough thing to me. You have to imagine that a website consists of a lot of elements which are already under certain copyright laws. If you use themes for the navigation, for buttons, pictures or even if your complete site is based on a theme which you might have adjusted these are all elements which you can`t claim as a trademark so easily. You have to distinguish between the whole site and maybe just a brandname or logo. A brandname or logo can be registered as a trademark if it fits the requirements. If you can protect the brand of your client I would always recommend to do that because it gives him/her a lot of protection against competitors ... Imagine this example: our company is called MusicStore... this is a generic expression which will never be registerable as a trademark. So now you can imagine what you have to keep in mind: be the one who gives the highest bids at Google AdWords always register company name related domains at first and much more just to avoid that any competitor can use our company name to profit from... If your client has any perspective to do business with his idea/brand for the next years, it is always worth to protect its brand... it means less hassle!
Moz News | | dotfly0 -
How did MOZ handle the re-branding when it comes to the social channels and signals?
I didn't mean that I have a problem with the redirects... I meant that I have a problem of placing a specific url (the old url) inside the href of the Facebook like element and its default is the page it is placed in. If you have a solution for that I'd be happy to hear it
Moz News | | BeytzNet0 -
Does Gemvara really change URL when you customize the ring?
That is definitely rendered, you can tell because it is so perfect and there are not any weld lines for the prongs. I think most internet companies do this so they do not have to carry stock.
Intermediate & Advanced SEO | | LesleyPaone0 -
Better UX or more Dedicated Pages (and page views)?
How about replicating what Amazon is doing. They do non-stop user testing, and understand SEO very well. Maybe take some pointers from their workflow. Its seems they have category open sub-categories and once you click on a sub-category it goes to the item page with various products matching the category. Hope this helps
Intermediate & Advanced SEO | | vmialik0 -
High Ranking site with very low amount of texts, HOW?
Good question BeytzNet and good answer Schwaab. High domain authority comes primarily from quality backlinks and, to some extent social likes and sharing (I think the strength of the social signals will continue to grow more important as time goes on). So, the question really is, how do you build links and get social shares with a site that has no text on the site? First, you don't need text for people to have something they think is compelling and worth sharing a linking to. There are plenty of other forms of content that people link to. Beyond that, there are really 3 ways to build links to a site: Create content that is valuable to people and post it on your site. You can get social shares by posting things on other sites (Facebook, Google+, etc.), but that usually doesn't lead to links to your site. As noted above, the content posted to your site doesn't have to be text based. Do an awesome job doing whatever you website/company does. As an extreme example, Apple doesn't need to put out any content to get links at this point. People link to them because they like the Apple products. When they release a new iphone, even if they just put a product product page for it on their site and they would get tens of thousands, if not millions of links. This works for smaller companies, too, though usually on a smaller scale. Just do a great job, offer great products, etc. and people will link to you. Do link building strategies. Most of these, if not all, are now against Google and Bing's guidelines, so these are pretty much all black hat now. But black hat can work...at least for a while. Personally, I recommend people stick with options 1 and 2 above because I think the risk is too great with the linking schemes. However, I mention this because, when investigating how other sites are ranking well, this is always a possibility.
Branding / Brand Awareness | | Kurt_Steinbrueck0 -
How do you discover who your audience is?
This is really a market research project, and you have a few different ways to figure out who your customer is. You can get market research reports - Here are a few examples that turned up from a Google search: MarketResearch.com | IBISWorld.com | TrendReports.com | ResearchAndMarkets.com You could also do your own market research through a site like AYTM. You could also use a service like Qualaroo to ask your website visitors questions or you could create a survey on a site like AYTM but send it to your previous customers instead of their panel. With the data that you gather in the above processes, you can begin to build personas as already suggested. Good luck! -Geoff
Educational Resources | | GeoffKenyon0 -
Is it a problem to split anchor text with span / div etc or does it decrease the effect?
Hello, Using "span" inside "anchor" is perfectly valid to use in your code, it should not affect SEO in any way. A similar question has been posted before: http://moz.com/community/q/span-tags-inside-a-tags-is-this-bad -- Jørgen Juel
Technical SEO Issues | | jorgen_juel0 -
A problem with the MOZ New response to Question Email
Hi guys! Thanks for all your feedback and comments here so far Our devs are aware of this issue and are taking steps to handle this ASAP. I do agree that it would be easy to simply remove the avatar in the CSS design of the email, but this would impact all the non-outlook users (there's a lot of them too). So the approach we are taking will ensure this doesn't happen to anyone, which we are hoping to test the fix soon! Thanks everyone for their patience and using the workaround so far. We won't disappoint! Best, Peter Moz Help Team.
Technical Support | | Peterli1