Hi Vahe,
I would be happy to lend a hand, but first could you possibly re-word you questions a bit? I want to make sure I have a firm understanding of what you are seeking so that I can be the most benefit to you.
However I'll do my best to answer your questions as is.
- I generally tailor my SEO strategy based upon three different variables.
- Budget
- Location
- Industry
So for example, you have a new client who is an up and coming law firm, but they are in, lets say South Dakota and they have a monthly budget of $1000 /month.
Generally law is a very competitive industry, so I know I'll have to dedicate so much more time and resources to this particular client, driving up my required budget. However since they are located in a location that is not very web savy - very little online competition - I would be more liberal with my budget, and I could relax knowing that something like a guest blogging campaign would work to rank them well.
- I think what you are asking is "Once I have created a content strategy on the clients website, how do I get more traffic and backlinks to the work I have done on the site?".
Again depending on the three variables I mentioned I would either try to guest blog in the similar genre of the content I was producing. Maybe get a little more creative, and have them offer a $2500 essay contest for future law majors, then post the essays on your site and contact colleges to talk about and link to the content rules, and winners on your clients site.
I hope I answered your questions. If not please reword your questions and I'll see if I can help.
Regards,
@bnspak