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I've been hearing this question more and more often as of late. Here's the basic information on Title Tag construction, as provided by Moz: https://moz.com/learn/seo/title-tag Moz suggests: Primary Keyword - Secondary Keyword | Brand Name. Moz also mentions that since Google only displays the first 50 or so characters of your title tag, it's imperative to get your keyword in those first 50 characters so users are able to see them in the search results when the title tag is displayed. In fact, if you scroll down on the page, you'll see that Moz specifically suggests placing important keywords close to the front of the title tag, citing: "According to Moz's testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results." I hope this is helpful!

Thanks very much for the advice, spot on as always

Hi This is great, thank you for responding Some really good examples! Becky

Thanks everyone

Great thank you

While Google and the crawlers will still read all of the content before and after the break, the meta description is for use by more than just the crawlers! Users look to the meta description as a description of what kind of content is on the webpage in question, and use it oftentimes to decide whether they'll visit that page or not. For that reason, it usually makes more sense to use breaks in your title, and to make your meta description as descriptive and keyword-rich as you can while remaining relevant in terms of content. For example: Title: HVAC Company in Maryland | Heating & Cooling in MD | Montgomery County HVAC **Meta: **Are you looking for heating and cooling service in Montgomery County, Maryland? Contact your local MD HVAC Company today!

Hi Becky! First, I would like to say this is it great you are being proactive in making sure your webpage doesn't have too many links on it! But, luckily for you, this is not something you need to worry about. 100 is a suggested number but not something that will penalize you if you go over. Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline—so be sure to check that out! It's commonly thought that having too many links will negatively impact your SEO results, but that hasn't been the case since 2008. However, Google has said if a site looks to be spammy and has way too many links on a single page—Google reserves the right to take action on the site. So, don't include links that could be seen as spammy and you should be fine. Check out this Moz blog that discusses how many links is too many for more information!

Thanks for the reply! Yes, the issue is I have no visibility & it's getting the buy in for the product URLs to be managed to provide a similar SKU to redirect to, as this would be quite manual. The pages won't be linked from anywhere on the site now, so is this even still an issue? I just didn't think it looked to good to Google that pages keep getting deleted?

Hey Becky Marcus pretty well covered things, but wanted to point you to a video Matt Cutts did a few years back about discontinued products: https://www.youtube.com/watch?v=9tz7Eexwp_A - a good watch to get an idea of how Google may look at things, and he breaks out some options depending on the type of site you have.

Amazing thanks

In  Addition to Andy list there is another one Called SE Ranking which is quite useful and affordable for small comapings.

Hi Becky! You should be able to find the answer on here: https://support.google.com/youtube/answer/132596?hl=en Let me know if you have any trouble with that, thanks!

Hi Becky, I just use both :). Youtube is good for SEO indeed. Vimeo is more friendly on the site for the visitors> no ads. Good luck Tymen ps: I found this article: https://www.videomaker.com/article/c12/15696-youtube-or-vimeo-seeking-maximum-exposure-for-your-video

As others have said, maybe, maybe not. In my vertical, if "Macy's coupons" is the keyword, then everyone in the field puts that first in the title tag because the conventional wisdom is that it's the optimal placement. The problem with that strategy is that everyone's title tags are nearly indistinguishable from one another. Literally nothing in the column stands out from anything else. Blah. When we added a dynamic count to our titles, eg. "7 Macy's Coupons", and wrote them so they remained keyword rich while also reading more naturally, we observed two important things: 1. Our rankings did not change at all. 2. CTR went up. The working hypothesis is that the number helps us stand out and the natural structure is easier to read and digest. It's optimized for human eyeballs just as much as it's optimized for ranking. That's just one example, of course, and I'm sure others can line up with examples where the slightest change to a title tag knocked them back to page 30. I'd recommend testing it out.

Hi, Thank you both for your replies. I am working through onsite optimisation as this has been overlooked in the past, but it's a huge task for such a big task and taking up all of my time. We do have schema and I have tried implementing the sitelinks search box but nothing shows in Google - I thought they chose who to show schema for? I'll read the articles Thanks!

Brilliant thank you. Another question I have is, obviously titles need to be unique, so if the only difference is capacity, & my titles are something like Euro container 50L & Euro container 80L - is this just going to be seen as keyword spamming? I can't make the titles hugely different if the products are part of the same 'range' Is there a better way? Or is the alternative not to split the products?

Hi Becky, There have been some good replies so far but to address your question here, I think it's definitely worth doing the outreach and trying to build relationships. Unless you're a massive brand, it's hard to get noticed online without some form of outreach, at least to begin with. In terms of time, it really does depend on your other priorities. If I had to put a time on it and given that you haven't really started yet, I'd block out maybe half a day to do some research and contact a few sites and then gauge feedback. Then build up from there. Bear in mind that some companies will hire SEO and PR agencies to just focus on promotion of their website, so it can take up a lot of time. But if you start on it yourself with a few hours, then you get a good understanding quickly of what's involved. A quick heads up - it's not easy! But it's important so it's worth pursuing. I hope that helps! Paddy

Thanks for everyone's comments, this is helpful! Does anyone have any advice on how to better boost category pages? We are looking at user guides, and more content - but this won't all be directly on the category page. Ill have a bit of content on then category page, but this alone isn't going to have a huge impact. Becky

Hi Becky, If only it was that simple Open Graph, although is picked up by other platforms, is mainly for providing structured data to social platforms (mainly facebook). Plus, when you view source the open Graph tags do not reference the paragraph that Google uses for the "answer" it uses the intro paragraph which doesn't answer the question. The title is the question, so that is a step in the right direction. The answer is the second paragraph which is not referenced in any structured data that I could see. Like many things in the search landscape we do not have direct control on how Google interprets the data and display results. What we can do is place our site in the most optimized position to be interpreted properly and provide results, things like descriptive titles and meta descriptions, Schema, etc. will help position your site for interpretation. But in the end the Google Bot analysis of all of the info on your site is what determines what results are displayed. for me more details check out: http://searchengineland.com/optimizing-google-quick-answers-box-215037 it's a year old, but most of the facts stand true.

Great thank you for the feedback. This is being run by another team, but we want the chance to provide some feedback. Does anyone have any great examples of product page designs?