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Many thanks Nigel. I'll happily take your advice. andy

Thanks - I'll go ahead and do that.

Yes, getting the meta data to be perfect is my goal. Not interestingly only about half the competitors sites have done it anywhere near approaching well. Perhaps correct implementation of schema.org is given more priority in some sectors rather than others? Andy

Hi Andy, once you select an ecommerce platform, if you want to go mobile with your online shop I invite you to check out our mobile commerce solution Shopgate which will integrate with whichever ecommerce platform you decide to go with. For example, we are a Magento Gold Partner and would be able to quickly create a mobile website and app with the same look and feel as your current website. Whichever way you decide to go, good luck!

Yes before sept 2012 it was beneficial to have a keyword rich domain, but not anymore. In fact a domain like yours which is keyword rich, super long, and with two hyphens might be a red flag to google. If you are serious about this website I would change the domain name, it is horrible. Read these: http://searchengineland.com/the-emd-update-like-panda-penguin-expect-further-refreshes-to-come-135446 http://www.seomoz.org/blog/googles-emd-algo-update-early-data http://searchengineland.com/google-emd-update-research-and-thoughts-137340

Many thanks for taking the time to answer my question.    I have renamed the file names that appear on the browse page here; http://cycling-jersey-collection.com/browse-collection/ I have a unique reference for each item (a UUID) so I've used that for the 220px file name. I have not deleted the original files yet - I'm assuming I should wait until google re-indexes the website?