Internal links: How do I find keywords that are not linked to a URL?

[andystorey]

Hi Moz members

I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
https://www.prendas.co.uk/collections/headwear/cotton-caps

I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective.

How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL?

I can then apply the same for cycling jerseys, socks, etc

Andy

[Nigel_Carr]

Hi Andy

You are probably better off doing this in your CMS or directly in the database. As far as I know, there is no MOZ tool to scan content for a particular keyword. You could query Google with site:yourdomain.com "cycling caps" This would give you a list of all URLs with the term Cycling Caps in. Then copy the link of each one and drop them in a spreadsheet.

However! I would warn against linking back through these two anchor texts back to the money page https://www.prendas.co.uk/collections/headwear/cotton-caps as you will likely kill the page for that search.

Make internal linkage natural and use a variety of anchor text. Cycling cap, Cycling caps, Caps for cycling and even **Check out our range of cycling caps **even here and the URL itself. Check out our range of cycling caps: https://www.prendas.co.uk/collections/headwear/cotton-caps Whacking a keyword over and over again in the content with a link is bad practice.

Regards Nigel

[andystorey]

Many thanks Nigel.

I'll happily take your advice.

andy