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Assuming you don't want to use the words "NLP Hypnosis Certification Training" in the title of this page, I'd consider:

NLP & Hypnosis - Mastering the Language Patterns of Influence

(61 characters inc. spaces - 5 spaces left).

Making sure to include "The NLP Institute of California" somewhere in the description tag.

Andy

Daniel, have a look at: http://www.seomoz.org/blog/googles-emd-algo-update-early-data

and read some of the responses... this will give you some ideas

http://www.cardiscount.com is as safe as you'll get in this case. If you can't get that term, than vary what you can to words other than "car" "discount", but with similar intent; eg. auto deals, auto incentives, special automobile rates, vehicle cost reductions... the types of anchor text one might see naturally. If you try to game Google, the algo will likely recognize it

*this is one of the dangers of having a keyword rich domain name

Good points Andre

Google sometimes does gets confused with emd's combined with exact match backlink anchor text. I once had a domain (I sold the name and website) where I hadn't done any backlinking; it was strictly a non-monetized information site. It had the words "cellphone" and "barcode" in the domain name, and it naturally got "cellphone" "barcode" type anchor text backlinks. ---> it got hit by the 1st iteration of Penguin and traffic dropped by over 50%. The backlink portfolio was predominately exact match anchor text. People need to be extra careful with emd's now IF they are deemed to be keyword rich by the algo. Kraft or Michelin are not keyword rich, but something like "CarDiscount" might be

You'll want to make sure you have 'varied' anchor text for your backlinks. Too many of one type will be seen as 'unnatural'by Google and may result in less than rewarding behaviour by the algo.

Lately (since Penguin) many have found it safer to focus on the most natural anchor text backlinks, for example, http://www.domainname.com.

Having an exact match domain name and matching backlink anchor text is a recipe for trouble.

There are many posts and articles about Penguin and exact match domains, which you may want to look over to be certain this advice is the best for your situation.

I'll leave this with Miriam... she's one of the best Local experts around Jason

A really interesting question

h1's have been losing some strength over the past few years, and well optimized image alt tags can be quite powerful. It's worth testing.

I'd be inclined to go with the h1 (or h2) text and an alt image tag (somewhere near the first 200 words of content) to get the best bang for your buck.

Does each location have a separate phone number?

This article and video should help clarify: http://www.squidoo.com/authorship-is-the-new-seo

Hope this helps

Thanks for letting us know how things worked out Aspirant.

Andy

I've used the review markup quite a bit, and Google Places has added a link to the reviews on one of my client's Reviews page. I know Google Places also factors some (who knows how they choose?) of the reviews into their local algo. I also use some geo tagging and author type markups (see the main and contact page of my site). It works, and it will only get better

Hope that helps

Andy

You cannot 'reduce' the link count (from Google's perspective) by the use of nofollow (you used to be able to do this somewhat - 'link sculpting'), or meta tags. You'll need to reduce the number of links on the page. Sorry for the bad news.

Hope this helps

Andy

...however, if these are internal links, and I suspect they are, Google has recently made efforts to reduce the 'impact' of navigation links SEO wise - you might just be ok.

Google sees the addition of a trademark symbol in a meta title tag as a separate keyword; I've never heard anything about how Google see's its use in content. I'd avoid doing this in cases where SEO is more important than usability (or legality).

Hope this helps Mike

Not to me LOL I think you'll need someone with a bit more expertise in this area than I to assist in this case. Kyle, I'm sorry I couldn't offer more assistance... but I don't want to tell you something if I'm not 100% sure. I suspect one of the many bright SEOmozer's will quickly come to the rescue on this one.

Andy

I think the PA (of the 'old' 301'd page) in this case will be more important than the DA. High PA on the 301'd page would 'likely' (and I say that with much trepidation) result in a quicker de-indexing.

Andy

Hi Kyle Yes, you can block an entire subdomain via robots.txt, however you'll need to create a robots.txt file and place it in the root of the subdomain, then add the code to direct the bots to stay away from the entire subdomain's content.

User-agent: *
Disallow: /

hope this helps

Hi Blaine My experience has been for 'relevant' landing pages, that is pages Google deems worthy of a decent rank, the 301'd page is usually gone from the index within 2 or 3 days. However, as Alex pointed out, if the page is thin, weak, or not considered all that relevant from Google's perspective, I've been seeing anywhere from 10 to 21+ days for the 301'd page to be removed from the index. I hope this helps

I was about to reply with "it's one of several kisses of death" to work with this type of site, However after taking a quick look, I think if you find some niche type sites that will link to you from a decent page, it will be fine. You just want to be sure to stay away from automated link 'building' sites, or 'automated' article submission sites... those type of things. Google is looking for natural link building patterns. You'll want to find links from sites that have the potential to provide qualified traffic to your site. I'd be more inclined to advise you to focus on creating great 'linkable' content, that will "earn" links. Perhaps some 'user-generated' content too. I'd advise spending time in blogs related to your site's content, where you can dialogue and earn links and traffic. Whatever you do, avoid the 'quick' way of doing things. Read as much as you can on this and other reputable sites. Avoid getting too many links with the same anchor text. I could go on and on, but it would be more fun for you to hear it from a variety of sources. Here is a nice start - The Future of Link Building - an SEOmoz tutorial. http://www.seomoz.org/webinars/future-of-link-building

Andy

All three answers are correct Adam Google changed the way they deal with no-follow links a while back. Links will pass the same amount of link equity whether the other links on the page are followed or no-followed. The difference, as others have indicated, is whether or not you want the equity to 'flow' to the page the link is pointing to, or to end at the link... either way the same amount of equity will flow to the other pages you have links pointing to.

As Andrew indicated, if your site is very strong (and I mean really, really strong), then 200 links on one page will be ok. Otherwise I'd seek to reduce the amount of links you have on that page.

Andy

You're assumption is correct Patrick, Once Google identifies the content on page B as being unrelated to A, it will lose relevance for the initial keywords. The A page SERP's will diminish as soon as Google updates their Index.