If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?

[pbrothers24]

For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content?

My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture.

Any thoughts?

[AndyKuiper]

You're assumption is correct Patrick, Once Google identifies the content on page B as being unrelated to A, it will lose relevance for the initial keywords. The A page SERP's will diminish as soon as Google updates their Index.

[pbrothers24]

Thanks Andy, much appreciated.