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    4. Keyword Phrase vs. separate keywords - Title Tag best practices

    Keyword Phrase vs. separate keywords - Title Tag best practices

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    • BobGW
      BobGW last edited by

      Hello,

      What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag?

      For example, on this page, the title could be either:

      NLP Hypnosis, Language Patterns | Nlpca.com

      or

      NLP and Hypnosis Including Language Patterns | Nlpca.com

      Which do you guys think is best with respect to rankings, updates, and future updates?

      1 Reply Last reply Reply Quote 0
      • KempRugeLawGroup
        KempRugeLawGroup last edited by

        I try not to use any non-value adding words like "and" in my title tags if I can avoid it. Plus, if you just use the comma, you get to see "NLP Hypnosis, Language" display whereas if you used "and" and "including" language wouldn't even show up. I would think having the most keywords display in your title tags would be best for your rankings and conversions.

        Best,

        Ruben

        1 Reply Last reply Reply Quote 1
        • AndyKuiper
          AndyKuiper last edited by

          Assuming you don't want to use the words "NLP Hypnosis Certification Training" in the title of this page, I'd consider:

          NLP & Hypnosis - Mastering the Language Patterns of Influence

          (61 characters inc. spaces - 5 spaces left).

          Making sure to include "The NLP Institute of California" somewhere in the description tag.

          Andy 🙂

          1 Reply Last reply Reply Quote 1
          • BobGW
            BobGW last edited by

            Moz shows here:

            keyword 1 - keyword 2 | branding

            That's kind of what Andy did, but with more of a phrase or description over plain keywords.

            My only question left is, should I lean towards a sentence like that instead of listing keyword 1 - keyword 2 | branding

            like keyword 1 -  and keyword 2 in a phrase | branding (like Andy did)

            in light of future updates?

            1 Reply Last reply Reply Quote 0
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