Welcome to the Q&A Forum

Hi Josh,

Keri has asked the same question I was thinking about when reading this.

One thing to consider around this is that SEO isn't just about getting people to your site - it's about getting the right people. I personally would be looking for phrases like "charitable donations", "charity donations", "donate to charity", etc. Those people that are searching for those phrases have one clear action in mind, whereas "donate" could be anything, including people just looking for general information.

-Andy

Hi Robin,

For internal linking, you want to explain the page that the link is taking you to. This is still the current way to handle internal links.

Try not to think of the link as an opportunity to rank that page for the desired keywords / phrase. The link should be a short and snappy description of the linked page, but do move away from just using "money keywords".

-Andy

Hi,

I just did a site:crocozino.io and I can see your homepage is actually indexed.

-Andy

All working this end too.

In the past, extreme measures have had to be taken and I have re-written (well, copy and pasted) an entire post to a new post with an almost identical URL and then done a 301 to the new page. Always fixed it as a last resort

-Andy

Hi Brian,

I don't know of any data that would show this one way or another. There are benefits to both solutions, and negatives. One the one hand, you have pages closer to the homepage, but perhaps a slight negative mark from a users POV - if the user was incline to look at the URL in order to gain additional information about where they are on the site.

It does make sense to be informative for the user, but introducing a new hierarchy and pages, might have a negative effect on the SEO.

-Andy

Hi,

Before you moved over to Wordpress, how were your rankings then? Was every page being delivered as expected?

-Andy

If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?

Can you expand on this please Darren? I don't really understand what the question is. Is it better to use the wider results for what?

-Andy

Hi,

I quite like this one personally but I can't say for sure if it will ever get it wrong. Seems to be pretty decent though
https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/

However, I tend to keep meta descriptions purposefully shorter than I need as I like to try and get the point across as quickly as possible.

-Andy

The $100 question

Spend depends wholly on what is required for the site. Do they need Social work? Do they need links?

No simple answer to this I'm afraid Felicity. It all depends on how this client wishes to focus and if you are completing the work, how do you feel this should best be spent.

-Andy

So just to understand, the German page has the same title, etc, in English? Or is this in German?

Either way, hfreflang deals pretty well with issues like this and you can have two pages virtually identical, but with a few differences for a different audience.

It sounds like you fall into this category...

"Your content has small regional variations with** similar content in a single language**. For example, you might have English-language content targeted to the US, GB, and Ireland"

-Andy

I assume your site is running Wordpress Ruben? This is quite common - you should be able to find your fix here. Snippets do cause a lot of problems, especially when plugins are in use. See how you get on with that.

This error occur when Google Snippet cannot find date it was published or last updated.To solve this find,**<span < code="">class="post_date">`'j F,Y'); ?></span <>`** and replace it with<span < code="">class="post_date date updated">`'j F,Y'); ?>``</span <>```

-Andy

If your tracking app allows, track as much as you can. Local and non-local will always be given different positions, so always track both.

-Andy

Hi,

For ease of use, I always try to advise that any link is updated if it is clear that it has been redirected, but unless the subject has changed, it really shouldn't make any difference.

If you have a link from your site to an article about breeding caterpillars and the target site then change this to something about feeding habits of polar bears, this is a link I would change.

Top and bottom line, if the link makes sense, you will be fine.

-Andy

Hi Felicity,

Both can have an impact. What matters is how well you can achieve goals. I could probably get better results from SEO than Social Media, but only because I don't specialise in SM. Get someone who does, and the outcome could be totally different.

I guess the answer to this is where you feel you can have the most impact as both areas have the ability to achieve the desired results for you.

-Andy

Well, Google say you are, and this is what it's used for The snippet from that page explains exactly what you are trying to do.

https://support.google.com/webmasters/answer/189077?hl=en

No, you want to self canonicalise as well - remember, each page will be seen as unique in Google's eyes.

-Andy

It really doesn't matter, but it is considered more commonplace to have the www at the front. No SEO benefits either way though.

-Andy

Hi,

Structuring pages to best make us of keywords is a multi-step approach, but here are a few key points to keep in mind.

• Focus one page on one topic / keyword set
• Write content that is better than your competitors
• Give people a reason to want to be on your page
• Create a pleasing usability experience. Make the page look interesting

In terms of the structure for your site, this is a bigger discussion, but don't just add all of your links into the footer of your pages. Use a nice clean structure from the menu at the top of the site that then leads to other key pages. Link to other pages internally with a normal anchor text link if you think that it will help your visitors.

This is a good article that will explain it in a lot more detail.

-Andy

Hi,

Occasionally you might see Google does this where they will return a URL and as part of the description, show a hashed anchor - but they won't show just an anchor as a result in its own right. It will always form part of the page that Google returns.

Worth doing if you think it might help usability but it wouldn't fit for every page and circumstance. Have seen it used to good effect, but am seeing less and less of these.

-Andy

You are very welcome

-Andy

Hi,

I haven't actually done this myself, but the best way to handle it is after the move and the www-version of the site has been verified in GWT, just check to see if the disavow file exists there. If it doesn't just re-add it.

The fact that you are redirecting from a non-www to www, means that your disavow document will still be fine to use, as it applies to the new site too.

-Andy