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Hi,

I have seen 'near me' and such other keywords giving great conversion in AdWords because in Adwords we can target specific city or even zip code level .

In case of SEO please check below thread that will helpful to know how to optimize such keywords.

http://moz.com/community/q/local-seo-landing-pages-and-proper-keywords-to-optimize-and-showing-up-for-generic-keyword-localized-results

Thanks

Hi,

I don't understand first part "As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice."

link juice has nothing to do with PPC long tail keyword.

For second part

Yes long tail keyword gives high conversion rate but search volumes would be very limited so I would suggest you to use broad match modifier to target long tail keyword.

e.g +summer + dresses

Hope this helps.

Thanks

Hi,

If you see (not set), that means that the traffic coming to your site did not have keyword. It might be from an odd search engine that doesn’t pass that info, or perhaps you’ve manually tagged something as Organic and not supplied a keyword.

are you running any Google Adwords campaign or you are talking about organic search?

I'm sharing an article where you will find all the possible condition for appearing (not set) in analytics

http://www.lunametrics.com/blog/2015/06/25/11-places-google-analytics-not-set/

https://support.google.com/analytics/answer/2820717?hl=en

Hope this helps.

Thankls

Hi,

There are no direct SEO effects of having favicons. However, there may be indirect benefits and they are as follows:

• Increased Usability Of Site
• Bookmarks

Full article is here @ https://goo.gl/7l5tYV

Thanks

Hi,

To check broken links/URLs (the http response ‘404 not found error’) on your website) you can use Screaming Frog SEO spider which is free in lite form, for up to 500 URLs.

http://www.screamingfrog.co.uk/broken-link-checker/

Gary Illyes from Google says "Whoever came up with the idea that having 404s gives a site any sort of penalty, you're wrong. Utterly wrong."

Please also read this post @ https://plus.google.com/+JohnMueller/posts/RMjFPCSs5fm

Hope this helps.

Thanks

Hi Ryan,

5 Tools to Help You Identify a Google Slap @ http://www.iacquire.com/blog/5-tools-to-help-you-identify-a-google-slap

Hope this helps.

Thanks

Hi Issac,

If you are using broad match keyword then your search terms include misspellings, synonyms, related searches, and other relevant variations.

In case of negative keyword you have to add misspelled as negative keyword otherwise ads will triggers for misspelled search query.

Thanks

Hi,

My suggestion is entirely different what above mentioned. Create an adgroup with BMM keywords with at least 2 and max 3 words and let it run for 2-3 weeks. If you will do this you will get new longtail keywords that you will not get in any keyword tool.

**I have tried and tested this method several times in my campaign and I got several new long tail keywords with improvement in goal conversions.

Thanks

Hi,

IMO no need to include LLC in meta description, just create meta description in a way that after reading description user click on your website listing in SERP.

Thanks

Hi,

I'm sharing a reply of Keri Morgret on the same issue.

"It might take several weeks for the disavow list to take effect, so I'd want to be real positive it was that list which caused a drop rather than something else done on the website.

• At http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html Google talks about how to undo links disavowed (though they talk about specific links in the file, not undoing the entire file).

  Q: I uploaded some good links. How can I undo uploading links by mistake?
  A: To modify which links you would like to ignore, download the current file of disavowed links, change it to include only links you would like to ignore, and then re-upload the file. Please allow time for the new file to propagate through our crawling/indexing system, which can take several weeks.

Check full post here @ https://moz.com/community/q/how-to-undo-disavow-or-un-disavow

Hope this helps.

Thanks

Hi,

In above case you must use 301 redirects to point all HTTP URLs to HTTPS to pass link juice from http to https or the link juice isn’t going to pass over.

Hope this helps

Thanks

Hi Cesare,

Adwords top three ads appears above organic results, even if you are on top in organic for the queries,user may get attracted with adwords ads as they have proper call to action, sometimes prices sometimes offers and also sitelinks, call extensions etc.

So IMO you shouldn't turn off adwords campaign even if you are ranking on top position in SERP.

More times your domain will appear more it can catch users eyeballs.if user see ad from single domain more then once they are more interested to click on your ad.

Run a campaign for a week, turn it off for another week, then on again and off again and see if you can detect any pattern.

Thanks

Hi Hector,

I'm sharing updates from on Google on the same topic.

• Most advertisers will see search volume data in Keyword Planner as usual.
• Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the average monthly searches column. In addition, other advertisers may trigger the limited data view by reaching a limit on the number of searches for search volume data.

Hope this helps.

Please also check this @ https://www.en.advertisercommunity.com/t5/AdWords-Announcements/Updates-to-the-Keyword-Planner-Tool/td-p/601960

Thanks

Hi,

Google cleared yesterday about how it deals with domain extensions, and confirmed that they’re all weighted equally.

To know more read @ http://googlewebmastercentral.blogspot.ca/2015/07/googles-handling-of-new-top-level.html

Hope this helps.

Thanks

Hi,

You can set up non e commerce goals in GA.Please check below post to set up a Goal in GA.

https://support.google.com/analytics/answer/1032415?hl=en

Hope this helps.

Thanks

Hi,

Please check this moz article on this @  SEO Guide to Google Webmaster Recommendations for Pagination

Hope this helps you.

Thanks

Hi,

There can be multiple reasons for that (CPC increases). First I would suggest you to checks historical quality score and if there is no change in QS then either a new competitor is trying to break into the niche or an old one has decided to raise bids in an effort to grab a larger market share.

I'm sharing a very old post on the same but it is still relevant @ https://www.en.advertisercommunity.com/t5/Performance-Optimization/Sudden-and-unexplained-increase-in-CPC-Any-insight/td-p/22765

Thanks

Hi,

I would suggest you to pick 2-3 keywords and create new pages and optimize that page for those keywords by getting links from relevant site and using perfect on page optimization.

actually we are not aware that how many keywords are ranking for homepage so I suggest you to first try to optimize for two to three keywords and if you get desired results you can try for another sets of keyword.

IMO no need to create separate pages for every single keywords because at least 2-3 keywords can be targeted on a single page.*

Hope this helps.

Thanks

Hi,

I am sharing my personal experience on my website with .uk extension. In categories pages I am showing excluded price. When customer click on 'buy now' button they go to product page where I am showing both price including & excluding vat both but I have highlighted included price with bold & some graphics. For me it is working well & conversion rate is fine.

Thanks

Hi Matt,

They are certainly using some black techniques to get backlinks otherwise it is not possible to get such number of backlinks. Google sometime miss but Google will penalize that website when they caught. After penguin 4.0 I assume they will caught soon.

If you want you can report Google about this by filling this form @ https://www.google.com/webmasters/tools/paidlinks?pli=1

Hope this helps.

Thanks