PPC Long tail keywords

[petmkt]

I was wondering feedback and input on creating long tail keywords associated with a question.  With addition a  landing page that addresses that problem with a few products. Using PPC to bid on long tail keywords,  I would set a campaign for long tail keywords and have multiple ad groups with a close knit and similar sentences like "Top 10 highest rated summer dresses" and "Popular dresses for the summer weather." My landing page would address the question with a list of products like a buzz feed article format.

1. As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice.

2. Bidding on a long tail keyword is cheaper, but will they result in higher conversions since its hyper-specific question?  And since it is a long tail keyword sentence. 2-3 smaller keywords between the sentence would also pick up on to Google search?

[Alick300]

Hi,

I don't understand first part "As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice."

link juice has nothing to do with PPC long tail keyword.

For second part

Yes long tail keyword gives high conversion rate but search volumes would be very limited so I would suggest you to use broad match modifier to target long tail keyword.

e.g +summer + dresses

Hope this helps.

Thanks

[TimHolmes]

Agree with Alick3000, broad match modified keywords would be far more attractive, and as per link values, nothing would be driven by this process.

Using broad match allows you to match a series of keywords to any longtail phrase. Providing the +keywords you use are present, then your advert/adverts will potentially appear.

As per +summer +dresses - from Alick300 - this would match both of your longtail ideas and more.

e.g.

Top 10 highest rated summer dresses Popular dresses for the summer weather.
Where can I buy spring/summer ladies dresses blue summer dresses size 10 dresses with a summer print
etc

As you can see it gives you a much wider target whilst still being specific to your needs.

I hope this helps.

Tim