Should I include my company entity in meta description? (for ex. LLC. Inc.)

[IcarusSEO]

I'm re-writing my meta descriptions.

I'm wondering if I should include the My Company, LLC. in the description or just My Company.

Taking out the entity would save about 4 characters.

[Alick300]

Hi,

IMO no need to include LLC in meta description, just create meta description in a way that after reading description user click on your website listing in SERP.

Thanks

[VeroBrain]

Hi IcarusSEO,

As Alick has said, you do not need to write it into the meta description. Although, if you have a local business you might consider include it into your NAP (name, address, phone) if it is necesary as part of your business name.

On regard the meta descriptions, Google now allows up to 320 characteres, although best SEOs recommend about 290 characters. Therefore plenty of room for write compelling meta descriptions. Good luck.

Mª Verónica

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