Guest Blogging as an Agency

[conrad88]

Hi,

I have the following problem regarding guest blogging.

When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency.

However the problem that I am facing is what author bio to use.

Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona.

If the client or client staff as the author bio is not a solution what is the best way?

I hope my question is not confusing but this would really help me out.

Thanks in advance

Kind Regards,

Conrad

[SEOAndy]

Myself, I usually create another email address that doesn't mention the client nor the agency. From there I send my pitch for the link saying I represent a client that is in the X business and would like to link through high quality content on the target site.

From that respect, if you are putting in an Author Bio you could use a premade bio or your own bio that again doesn't have to mention client or agency.

[DougRoberts]

What the goal here? Are you guest blogging just to get the link, or is the guest article also being used to promote the domain knowledge/authority of the business ("Thought leadership" is one phrase that gets thrown around!), attract prospects or possible employees etc?

Depending on what the goals are, you might want to establish a real contact in the business so that they can respond/handle enquiries.

[conrad88]

The goal is to create content and links...

Getting thougth leadership in the subject without having a face/person is a bit challenging. In fact that is my issue of not being able to show a person behind an article. Making options for bio difficult.

[conrad88]

Thanks Simon this is a great way to pitch.