Content Writing for the Internal blog or guest posting on external blogs

[ingageseo]

Hi All

My question is If I am writing an informative article for quality content and to help attract visitors

Do I add the article to my own website and try to get visitors via link building  or do I post the article as a Guest post on another website with links back to the relevant pages  or should I do both and if so what %  eg 50% blog posts and 50 % intenral posts

thanks in advance

[KaneJamison]

There's no correct answer, it depends on your niche and situation. I have clients who refuse to have a blog on their website but have no problem posting the content elsewhere. I know other people who refuse to guest post and will only publish on their own site. Both approaches have their merits.

One approach is to publish content on your site that is relevant to your clients, and publish content on other websites that isn't as relevant to your clients. An example is an attorney who writes for a layman audience on their own website, but writes legal "thought leader" type content on industry websites.

Another approach I like is more focused on link equity. If your DA & homepage PA are lower than most of your competitors, try balancing your content creation both onsite and offsite for awhile. If you're the market leader you can get away with publishing more content on your own site since you don't need the link equity as much (though you may want to keep doing it for the value of any traffic that you get from posting elsewhere).

[ingageseo]

Thanks Kane

I had been doing more offsite for my clients as their DA and PA is lower than the competitors but I am guessing as these improve the weight of onsite and offsite should balance out to be a bit more even.  And as always it is something that needs to be monitored and worked on continuously.