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Thanks Hutch and Ryan, great answers and exactly what I need. Appreciate it!

Hi Ryan, Thank you for your great tip. It's enough for me.

I use it on daily basis, because it gives me quite a good image of what we might miss with manual checking. I hope it will do the trick for you too. BTW: good to know article for Screaming Frog: http://www.seerinteractive.com/blog/screaming-frog-guide/ That article might speed up things for you and Screaming Frog (for future use )

Yes, Wordpress SEO is the Yoast plugin: https://wordpress.org/plugins/wordpress-seo/

That's the route I'd push for as well I think. Agreed on experimentation. Please report back if you get a chance to test this. Perhaps choose a small number of PDFs on this site redesign and leave the link off of them?

If you have a website with over 10,000 pages that is partially e-commerce then you should not be afraid to pay for a proper solution. Free is great when you are starting out but there comes a time when you need to invest money (and it will be a small amount) in the proper tools to continue your site's growth.

Did you manage to resolve this. Having exactly the same problem???

Hi Pania. From your campaign home page (http://analytics.moz.com/manage-campaigns) you should be able to click the gear icon and then select "Archive Campaign" or "Delete Campaign" from the window that opens there.

You need to suscribe in Google Master Tools and send your site map to Google. You will get more autority with that.

You can do either option for the sitemap file.  Kate Morris has a nice post around using multiple sitemaps here: http://moz.com/blog/multiple-xml-sitemaps-increased-indexation-and-traffic but it's mostly a question of site size.  Congrats on getting your mobile site up and running!

You are so right, Miriam! I informed my superior of the consequences of moving forward, but it seems like they're going with Situation B anyway. Oh, well. Thanks for the advice, though - you're awesome!

Don’t really want to add anything more, the one word answer to your question is “Screaming Frog”! Hope this helps!

Adding a blog is a good way for you to publish unique, useful content for your visitors, which will help with organic rankings if you don't allow the other pages to be indexed. However, if you allow the other pages to be indexed and Google determines that the content on those pages is not unique, or doesn't provide added value, then the entire domain could be penalized (i.e. Panda) so in that case a blog wouldn't help much.

H2s are valuable, but in the context of organizing information on a page. Let's stick with the "Wheelchair Accessible Houses for sale in Houston" example. That phrase could be the H1.  A great H2 would be, "Single Level Homes" Another, "Houses with Wheelchair Elevators" "Homes with Power Stair Lifts" and so on. Even though the main theme / keyword is the H1 example, all of those H2s are going to contribute to it and help the user navigate to the types of homes they're most interested in. you could also link to those sections of the page with on-page anchor links (#) to make navigation simpler (or dynamically rendered). So what I'm saying is they don't need to have the exact phrase you're targeting in each one as you used in your example above.

Hi Ryan Thanks for your input and I hear what you are saying but the advice is positive if somewhat ethereal for little businesses which I understand is not what MOZ caters for. For example my major competitors are now all big subscription/member based marketplaces like Etsy, notonthehighstreet, ebay & amazon and the like and I can never really hope to compete with them on the SEO playing field as I don't have the resources - namely their budget. Playing the backlinks, Page optimisation, Social media game is only going to take you so far and after that I think the decision is simply a case of join them or sit in the back row and eat crumbs. To use your phrase, there is no place left in the universe where my competitors don't already live. I have to say I love the positivity of your (But still gets plenty of visitors). comment - made me smile. Have written this post I have actually helped clarify the issue in my own head that SEO for small businesses is a treadmill that is now going too fast to stay on. I wont be jumping off just yet, as I am way too stubborn, but I will be considering who to ask for a piggyback in the not too distant future. Have a good one!

I'd look at which has the most traffic then and which makes them the most money. The primary site will need to cater for the people who would have landed on the secondary site equally as well as if they had landed direct onto the secondary site though.You don't want to put off people who are already happily using the secondary site.

As far as my experience goes you are looking for a person who can audit your website and pinpoint the areas that are week and more importantly answer the question that why your competitors that haven’t really done any on-page is ranking better than you. Once done with that, you obviously want them to work on the project accordingly. My idea is to look for the list of service providers that are recommended by Moz: http://moz.com/article/recommended Another option could be to meet service providers in your local area and have one-to-one conversation about your website. Ask them some tough questions and if they are answering satisfied question my idea is to go with them. I did a post about how to hire a digital marketing consultant for your business. Check this out and see if tips here can help! http://www.setalks.com/how-to-find-quality-seo-consultant-for-my-business/ Hope this helps!

Hi Dev. It looks to me like payment verification / card processing sites are being counted as referrals when people run a transaction on your site. You'll need to go into your domain referral exclusion list and add your selected payment partners to that list.   See: https://support.google.com/analytics/answer/2795830  Cheers!