Welcome to the Q&A Forum

Jamie I had a look at the source - ie the description. "Car Warranty designed to be the UK's best by Quentin Willson. 95% satisfaction rating for Warrantywise award winning used car warranty. Get a quote today"  I just did a character/ pixel check and it is perfect.  153 ch / 1329 px I am only thinking out loud, but google might not like the first sentence -  it probably does not really respond to any searchers query match any intent. Hence google substitute the answer snippet taken from the page.  Maybe google is more advanced than we think they are with the ever changing SERP. On a positive CTR is positively enhance by the size of the Organic search result - so you are on a winner their. I would just monitor it at present on GA and webmaster and see whether action needed.

The easiest way is as Patrick states below.  Use www.semrush.com.  They scrape the data from search analytics anyway and then put it in an easy format for us! You can get some free searches on Semrush before they close you out. So make sure you change the search to the right country before you press enter. I think semrush is gold. It should be the easy solution.

John, Umar Thanks for your interesting and wise recommendations. It is 22:00 here in Spain, but I can't wait to start digging tomorrow on the new insights you have provided me Thanks Juan

Gianluca already provided me with a lot of good info in another question which covered the same topic. Thanks for the info

Hi Jarno I was going through the metrics for this site in OSE and Majestic, and it appears that this site is actually quite relevant for camping / recreation / outdoor backlinks in Majestic. It's seems it's doing a great job of associating itself with those themes. It also has a quite high Page Authority. I am assuming this is why this subdomain is ranking rather high. That being said, Moz is reporting some pretty spammy backlinks pointed at them. That being said, how long have they been out ranking you? Have you done a competitive analysis on them? Keep in mind, this could be a fluctuation in the SERPs as there was an update on May 3rd. I would wait it out and see what happens. Hope this helps! Good luck!

HI Cesar If you're worried about them you could always use the dissavow tool. The truth is we can never be in total control of backlinks as anyone can link to a website. Automated tools pull in content from Blogs, RSS etc. As long as your profile isn't biased to the Dark Side I wouldn't worry too much. Keep an eye on it and use the dissavow tool if required.

Hi there 1. Yes, they can come back if you create unique content to that page that takes on-site factors into consideration. The climb really depends on the industry and the queries you are trying to rank for. 2. No, just because you have never had a penalty before doesn't mean the climb out of a penalty would be easier than a site that has multiple. The best course of action is to get valuable and unique content up as quickly (but efficiently) as you can and avoid penalties at all costs. 3. I would honestly run through the content audit that Moz has - it's a step by step process that will help you distinguish what content needs to be removed, updated, or consolidated. Remember - Google provides resources and steps for you to take when you have duplicate content. 4. SEO Theory has a great post about this that covers multiple areas of your SEO - from meta tags, content, and penalty recovery. I suggest you read it as it's more comprehensive than anything anyone could write here. Marie Haynes also wrote a great post for traffic performance after a penalty if you want to read into that as well (not saying you have one! It's just useful information). Hope this helps! Good luck!

Hi there I would recommend checking your internal links and sitemap to make sure there are no links pointed to the subdomain. These can be quickly found doing a ScreamingFrog crawl. From there, I would conduct a quick backlink audit to see if there are any backlinks you may have that are pointed to the subdomain that can be removed or at the very least, disavowed. You may also find good, quality, and relevant links that you want to keep - feel free to reach out and update those to point to the domain, or whatever URL is relevant on your main site. If the subdomain is in fact done, over, and gone, you have the opportunity to noindex it, block it with robots.txt, and you can ask that Google removes it from their index as well. You can also look into a 410 status code, which tells crawlers this page is never coming back, ever. You'll need to discuss all of these options with your team of course and weigh the options! Hope this helps! Good luck!

I'd actually recommend checking out the Moz Keyword Difficulty Tool, and the Full SERP Analysis Report it can generate. That can give you a breakdown of the factors that are most likely helping the top 10 sites for a given keyword rank, which can in turn help you work out what you'll need to do. Cyrus Shepard made a great video on it here.

I'd agree that it takes hard work. Make sure your site is as good content-wise as it can be and make sure you only use ethical ways to promote it - trying to take short cuts won't pay off in the long run. You're in the right place to learn how to make your site great - there's plenty on moz and on the site of partners Distilled. Also, try watching the regular Whiteboard Fridays https://moz.com/blog/category/whiteboard-friday Good luck

It happens all too often when site owners take a path they or someone advising them thinks makes sense at the time. Until it goes bad. Then it just becomes a beast...

Eric I think there may be three main factors getting "for rent" to rank just brand searches (without "rent" or "buy") Internal architecture - if you link to 'for rent' more often and closer to the homepage more often, compared to 'buy' - you should send more authority to 'for rent' and maybe they will rank better. You can use a tool like Screaming Frog SEO spider to see how your internal linking is. Think if it like trying to optimize for users to internally click through to "for rent" more, and you'll sort of optimize architecture at the same time. External authority to those pages specifically - external links directly to those pages and people searching and clicking on those pages. In other words, link building and external traffic to those pages should help them grow in authority. Not sure if they are the type of page you can build links to directly, but you should be able to build links to pages that link to them - like External site-->article on your blog-->brand "for rent" page. Time - I think to some extent it will take time. Google needs to gain trust in these pages, crawl them multiple times, see users interacting with them etc etc. Set it up for success with the suggestions above, and then give it time!

Thank you. Any idea how long this will take?  It can't be all that hard to do, to at least add the ones currently say available on Namecheap to buy?

Matt's answer below is spot on. I add that if the site is ranking well for the key pages then I would try and mimic the Title tags and H1's in transition. Why change a good thing. However if the site is not ranking well or can be improved then the transition is the perfect opportunity to review the Title tag and H1. Undertake some keyword analysis and optimize the Title tags and H1's for search today. Always good to review and maybe eliminate some duplication etc. that always creeps in with mine. The meta descriptions in my experience is irrelevant to SEO - only the title tag and H1, out of the 3.  However the meta description does have an impact on CTR which in my view is just as important. So ensure carefully crafted and sending the customer a reason to click through to your website. MattAntonino

Hi David, First of all as far as I know paid campaign doesn't helps in organic ranking. Google repeatedly said that paid campaign doesn't affect organic rankings. As far as I know Google says that showing one version to users and other version to boat is called cloaking and we must not use this but didn't say anything on paid & non paid visitors. If I assume that paid campaign helps in organic ranking then it is the only one thing that can affect ranking by paid campaign that is CTR. I do run AdWords campaign for my website over 8 years and CTR is minimum 10% but I never noticed that paid campaign helps in ranking. ** I wouldn't suggest you to do that*** Please also check this once @ https://support.google.com/adwordspolicy/answer/6020954?hl=en&rd=1#701 Hope this helps you. Thanks

Thanks, Kathy. Appreciate the response.