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As Patrick Mentioned there is no clear one thing to do, i would recommend running your site through screaming frog or looking into crawl errors with Moz and make sure your site is optimized.. ensure that all relevant tags are filled and optimized.. You'd be surprised how much of a difference it can make. Hope that helps & good luck.

Since HTTPS is now a ranking signal, it is better to use the HTTPS version as the canonical. I would personally make every page of the site HTTPS via 301 redirections (or rel=canonical but those can be trickier to implement). http://site.com --301--> https://site.com http://site.com/page1/ --301--> https://site.com/page1/ etc. This may require a few changes to the site (internal links shouldn't have unnecessary redirections, adding the HTTPS site to Search Consol (webmaster tools), etc.) so make sure you look around for resources on migration. If you decide to keep HTTP only, do not noindex or disallow HTTPS because you may have valuable links pointing to HTTPS which help your ranking.

Rajiv, In GA are you looking under Goals or Events? Go to Behavior ---> Events. Do you see anything there? And are you sure people are clicking those buttons? That landing page is massively keyword stuffed. If it works for you then fine, but if you're having trouble ranking I would look into drastically reducing keyword use on the page. Good luck!

Great tips, thank you!

Thanks Umar I agree that responsive is the way to go. Plans are in place to go responsive this year but it might take a while to get there as we have a huge website. Thanks for the links as well. I will have a read a will get back to you if you I need any further clarification. Cheers

DA is Moz's estimate of the importance of domains in relation to each other. Google does this themselves, so it's not that they "see" DA, but they have something similar. As long as you don't expect the content from the vendor to bring you organic traffic, you should be okay. You said you have the canonical in place to them, so as long as that is there, there should be no impact from algorithm updates. You wouldn't be penalized for this.

Hello Mattantonino, Thank you so much for your time. Can you tell me step by step for fix please please

Hi Justin While it won't show you what is converting, check out SEMRush. It's a great tool that will show you what competitors are ranking for, the estimated traffic they are getting for that keyword, as well as the landing page. The beauty with this tool is that you can research from both a SEO and paid perspective. You can learn more about the features and tools here. Hope this helps a bit! Good luck!

Many thanks Miriam, Pete

There are no easy answers to your questions unfortunately Mozboy. You'll need to decide on a strategy first. Start by asking these types of questions: What are your objectives: awareness, exposure, engagement, conversions, or customer retention? Who is your target audience? Where do they like to hang-out online? Where does your competition invest time and resources? How's that working for them? I think the answers you come up with will shed light on your best option(s).

Love the mouse analogy - perfect. This is a great answer and a great example of how to answer. Agree with the substance as well. Find the morsels you're able to get quickly, feed off those & grow.

Hi  lissola Great question and I am afraid our current platform does not have that capability. It is something we will consider if we decide to update or change our platform.

At any given time Google has lots of different indexes.   They are always testing different algos and using different vintages of data.  All of this happens on thousands of severs at multiple data centers worldwide.   So, if your pages are relatively new then they might be in and out of the the search results that you see depending upon which of the many servers responds to your query.  The newer the pages, the more volatile they might be.  The weaker your website, the longer it will take them to stabilize in the search results. That is a partial answer to your question.   (Read the book "In The Plex: How Google Thinks, Works, and Shapes Our Lives" by Steven Levy.  Very interesting, helps you be a better SEO because you will understand how they think and work a little better.) I made a lot of car accident lawyer city pages.  They probably weren't as unique as they should have been. If you did this Google will probably index them and start displaying all of them.  Then, if Google decides that some of these pages are not as unique as they would like, some of them will be filtered from the search results.  To find out of this is happening go to the very end of the search results and on the last page you might see something like..... "In order to show you the most relevant results, we have omitted some entries very similar to the 10 already displayed. If you like, you can repeat the search with the omitted results included." If your page can be found in the "repeat the search.... " then you will know that Google thinks that the page is too similar to other pages on the web (on your site or on other sites) and they have filtered your page from the search results. If you have lots of these pages then google might think that you have a low quality website and their Panda algo will get you.  That will demote the rankings of almost all of your pages for almost all of their relevant queries and your traffic will drop suddenly. If you really make them mad with this stuff they might consider your site to be even lower  than low quality - meaning spam - and deindex lots of your pages or your entire site. So, that is the stuff that can happen.  Don't publish a lot of cookie cutter pages or just change place names and insert synonyms.  Google has been slapping people for that stuff for at least ten years. Also see here and here for good responses to similar questions asked by you and answered by Patrick Delehanty.

Toby, thanks for the suggestion! I believe that this will help accomplish what we need. My Dev gave the "oh S" I should've thought of that response.