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Option 1 - If you want to reach out to the mainstream - Tier your information out.  I have a site that is meant for the general public on a given health issue.  If you have the health professionals write the articles, they are way too technical for the general public, but it is information that the public needs (and ultimately wants).  We hired a journalist/editor to work with editors on writing things that go on the everyday blog type items and social media.  The health professionals give input into the topics etc, but we let the journalist/editor do the writing.  The articles are fact checked to make sure that they are accurate, but we try not to edit too much.   We then have a second level of content that is more advanced and is really the reference section of the site.  When topics get too complex for the blog, we link to the reference articles if they need to read more.  It is a classic hub and spoke type setup, but we find it works for blog vs reference type of articles.   On the reference articles, we do get a little more technical, some more than others.  We do not feel that this is "dumbing it down" per se, but making it more accessible. Option 2 - If you only care about the experts, play to that niche and see if you can find topics that may have low search volume, convert really well.  Give the site more of an exclusive feel to it.  You actually may be surprised at how "non-experts" want to find and read that information.   If you layered this in with Option 1, you could hit both audiences potentially. Good luck!

Hi, You might want to read this article on faceted navigation on the google webmaster blog which gives some good advice on how to handle the situation. What to use depends a bit on your actual situation. Options include using a nofollow links / use a separate subdomain or block in robots.txt (using a separate folder). On Moz there is this article (the part of faceting) - its mainly about listing sites - but the core problem is more or less similar. Hope this helps, Dirk

Go through everything on your website navigation, content, XML sitemap and find links to those URLs.  Make sure that your internal links are all updated in addition to having the 301s in place. Lets say all the old URLs are in the folder /stuff/.  You can setup a spider like Screaming Frog to spider your current site and let you know all the pages that link to internal URLs with /stuff/ in them using the Custom Search Feature.  This will let you know all the pages internally that you need to update the links on.  You can also generate a list of all the /stuff/ pages you link to internally for testing later. Once you make updates to your site with the links and 301s you can the use the spider to check things 2 ways.  Ideally you would first do this on a development server, test and then go live and test again once you are live. Have the spider go through your site (spider mode) and your XML sitemap and make sure there are no links to /stuff/ and/or that it finds no internal 301s. Have the spider go through the list of old /stuff/ URLs (list mode) and make sure they all 301 to the correct page. You could go a step further and use OSE (Majestic, ahrefs, etc) or the data from Google Search Console to find external sites that link to your old /stuff/ pages and do two things. 1)  If the link is from an authoritative site ask them to update the link. 2) Cross check all the links to /stuff/ pages to see if there were any that you missed in your internal audit to make sure that those 301 to the correct page. This all assumes that you are doing a 1 to 1 redirect from your old pages to new pages, i.e. you are keeping the content all the same on the old and the new pages and just updating the URL. If you have any old content that may not have links or are of low quality you may want to consider a content audit and let those 404/410.

Well, testing is the best way. But if you want your video to show up in the serps (which almost never happens anymore) you can limit yourself to 55 characters. (the lenght of the title tag). If you focus on Bing go for 45. But any other motivation based on your own platform is OK as wel. If you consider the amount of characters that is read on twitter (the first 45) you could try to limit it to that (be concrete for your customers)

Hi Rob, This is one of those issues where I have mixed feelings. Google's John Mu definitely stated that Google views testimonials and reviews as different, and here is some discussion surrounding his comments about this: https://productforums.google.com/forum/#!topic/webmasters/wY1vF2RRos4/discussion http://www.localsearchforum.com/google-local/26385-say-what-google-says-dont-add-review-markup-your-customer-reviews.html https://plus.google.com/+JoyHawkins/posts/J6772rFU1VG So, where do I personally fall in on this? Seeing John Mu recommend removal of markup is a pretty strong recommendation and as I always advise complying with Google's guidelines, I would typically agree with this, but at this point, the grey area for me is that I've not seen this become an official guideline, so there's some uncertainty on this. I know I am still seeing local business sites with testimonial markup and I would be surprised if they are actually being penalized for this, but, at the same time, John's comment has mostly called into question whether there is any value at all in making this effort to markup testimonials. It simply may not be worth it, but I say that with the proviso that it will not surprise me one little bit to see Google change their stance again on this next week, next month, next year.  So, that's pretty much where I am with this. Hopefully reading the above discussions will help you form an educated opinion.

I am very big on WordPress, after reading the title I was hoping I would be able to just hand you an answer after I read the full details of your requirements... But as it turns out, in all my years of playing around with WordPress I am yet to see a plugin that will optimize your tag pages that way. My suggestion would be that you hire a decent WordPress dev from codecanyon to help you with a custom plugin for this. Other than that, this plugin is not currently available on the market in either paid or open source version. You have to make your own. PS- I am guessing you saw something similar on a bigger soccer website somewhere? Goodluck getting your plugin!

Hi CleverPhD, Thanks for your answer! The website is indeed a little dated and did not consider SEO - or so I have been informed. http://www.g1.de/projekte.aspx is the URL with the most clearest problems, although similar tiles also exist on other pages. As you can see by checking the code, the URL is changed, albeit in a non-ideal way (parameter) and the page basically stays the same with only a tiny fraction of its content changed. The USAtoday approach is interesting and I will look into it. I have a slight feeling, though, that the approach is quite a bit different(?).

Hello! Thanks for reaching out to us and with the blessings of Gondor we should be able to provide a good plan to get back to 100%. Here is how to interpret your Moz Local listing score, and have a good sense of what Moz Local is doing for and what you can take manual action on. When you sign into your Moz Local dashboard and click on a business listing there, you are taken to a business details page where you will see your overall listing score. This score is comprised of your status on the direct partner sites in our network + the status of your listings on non indirect partner sites, as well. The supported partner sites in our network are: Factual  Foursquare Neustar/Localeze Infogroup Best of the Web Acxiom Superpages Bing CitySearch (Citygrid/Insider Pages) Once you’ve uploaded your listing to Moz Local, it’s our job to push your data out to the above direct partner sites. Your overall listing score will begin to rise as each of the above listings achieves updated status. The rise may be gradual rather than instantaneous, but should be noticeable over time. You should be sure you’ve filled out as many details as possible on your listing so that it can achieve a maximum score. If you’ve filled out all of these fields, you’re good to go on this and it’s our job to take it from there, pushing out your data to the direct partners. As each partner achieves updated status, your listing score will gradually begin to rise. Apart from this, you can contribute to a rise in your listing score manually by improving your listings on the non-partner sites shown on the details page. These non-partner sites are: Google Facebook Yelp Hotfrog YP On the details page, if you discover that we are reporting issues to you under the ‘Inconsistent’ and ‘Incomplete’ tabs on any of the above non-partner sites, you should consider taking manual action to correct these things. This activity on your part will also eventually contribute to a rise in your listing score. Finally, if our tool also surfaces duplicate listings for you, you’ll want to pay close attention to these. If the duplicates are on any of the partner sites, you can simply click the ‘close’ button. If they are on the non-partner sites, clicking the close button will take you to a page on the associated site where you will need to work manually with the platform to request closure of the duplicate. Taken all together, the work we are doing to push your data to the our partner sites and the work you do on the non-partner sites will contribute to a rise in your listing score, until hopefully reaching that 100% mark. I hope this helps you feel fully informed about our service and your opportunities! Please don’t hesitate to let me know if you have any further questions!

Roman More than crawl issues, but in short yes, broken links, site loading speed, mobile optimization etc.  All the basics.  The technical seo audit by Moz is an great checklist to work through. Yes they will be if they are from bought links, or spam directories, but if they are earn't links then they would be natural and should not incur a penalty.  It is hard work getting one or two.  We use Moz and majestic and do a link analysis.  Have you done that? How many links do you actually have with the keyword anchor text you are targeting on the specific page? Your own blog, and own socials etc and the posts get re-published because you created such awesome content. Hope that assists.  Tragically there is nothing short of back breaking work ahead...

Hi There, Hope all is well and you are having a magical day! It looks like we may need to create a ticket for this issue because it will require the full address of the listing and some additional information. Once we have this we should be able to pass this up to our engineering staff and hopefully get everything shaking like Kevin Bacon! We should be reaching out shortly so if you have any questions for me in the meantime let me know. I wish you a fabulous day!

I like Plerdy heatmap

Well said Brian. The solution I suggested was for a scalable system which is not dependent on the number of product. IMHO, one shouldn't think about 5-15 products while working on a project like URL structure even if you're planning to not scale that much. P.S Thinking about a scalable solution won't hurt you anyways, it'll rather add value if you're planning to scale at any time.

Thanx Andreas, I will continu my hunt Grt

Thanks for taking the time to respond guys.  Greatly appreciated.  Seriously. I think one thing I run into, the SEO side of the business is so incredibly important, but running the actual business doesn't exactly allow me to focus on it the way I might like.  It's nice to get some reassuring voices saying that yes, this is something that is going to help over the long term. I really do appreciate you all taking the time to reply.

That is really helpful! Thank you! Looks like I'm going to have to get cozy with Screaming Frog, but that's cool. The good news is that his social signals and inbound links are really strong, so I would expect any damage to be short-lived.

Hi Dan Have you compared your Social Media status compared to your competitors? Kind regards David A Viniker